Benchmarking

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Benchmarking in the automobile industry

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors

It is particularly useful when comparing not only performance but also practice – in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:

• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process

Comparison of Various Vehicles

1. Maruti Vitara Brezza

Milage	Engine(cc)	BHP	Fuel type	Transmission Type	Boot Space(Liters)	On road Price
19.8	1462	101	Petrol	Automatic	328	9.46 Lakh

Key features or Pros

• The Maruti Suzuki Vitara Brezza has a conventional SUV design giving it a bold stance as well as a great road presence.
• LED projector headlights, LED DRLs, diamond cut alloys, roof rails and more.
• Other key features are automatic climate control, push start-stop button, rain-sensing wipers, automatic headlamps, and cruise control.
• Comes with dual front airbags, Anti-lock brakes (ABS) with Brake Assist, parking sensors and seatbelt reminder making it one of the safest SUVs in its segment.

Cons

• No diesel engine on offer
• Interior plastic quality
• The 4- Speed Torque Converter on Vitara brezza Outdated

Toyota Urban Cruiser

Milage	Engine(cc)	BHP	Fuel type	Transmission Type	Boot Space(Liters)	On road Price
18.76	1462	103	Petrol	Automatic	328	10.7 lakh

Key Features and Pros

• Only C-Segment SUV With 4-Wheel-Drive
• Segment-Best Fuel-Efficiency And Reliability
• Long List Of Features With Strong-Hybrid Variants
• Well-Equipped Base Variant.
• LED projector headlights, LED DRLs, diamond cut alloys, roof rails and more.

Cons

• 17-Inch Wheels With Mild-Hybrid Petrol May Affect Performance
• Feel-Good Features Only Offered With Strong Hybrid Variants
• Missing Features By Segment Standards
• No Diesel, Turbo Petrol Or 6-Speed Manual Transmission Option.\

Hundai Venue S Plus

Milage	Engine(cc)	BHP	Fuel type	Transmission Type	Boot Space(Liters)	On road Price
23.4	1493	99	Diesel	Manual	350	10 lakh

Key Features and Pros

• The Venue comes with the design and proportions of a proper SUV. It's also one of the most attractive offerings in this segment.
• Hyundai has an array of powerful and efficient engines on offer with the Venue - A frugal 1.2-litre petrol engine, a powerful 1.0-litre turbo petrol, and for the diesel lovers, a capable 1.5-litre oil burner.
• LED projector headlights, LED DRLs, diamond cut alloys, roof rails and more.
• The venue is also Backed by Hundai’s Strong after-sales support

Cons

• flashy SUV with a lot of chrome accents.
• cabin space inside the Venue is not the best, especially at the rear.
• No automatic in diesel option
• Compact size of seats not for Long drives

Tata Nexon

Milage	Engine(cc)	BHP	Fuel type	Transmission Type	Boot Space(Liters)	On road Price
22.07	1497	108	Diesel	Automatic	350	11.1 lakh

Key Features and Pros

• LED projector headlights, LED DRLs, diamond cut alloys, roof rails and more.
• Nexon XMA AMT Diesel S has Multi-function Steering Wheel, Power Adjustable Exterior Rear View Mirror, Touch Screen, Automatic Climate Control, Engine Start Stop Button, Anti Lock Braking System, Alloy Wheels, Power Windows Rear, Power Windows Front, Wheel Covers
• While the Nexon has a quirky exterior design, it comes with one of the most spacious cabins in the subcompact SUV segment.
• Tata motors offers a pair of powerful turbo petrol and diesel engines with the Nexon, with both manual and AMT options.

Cons

• The ride quality on the Nexon is not the best.
• The suspension is a bit too soft, the steering is a bit too light
• While the Nexon's cabin is spacious, the plastic and other materials used inside could have been better.

Conclusion

• After all the comparisons I concluded that Tata nexon will be the best choice for Mr. D.S. Pughazhyendhii
• value for money product with classy features.