Benchmarking

AIM :

To suggest a 5 seater car for Pughazhyendhi on road budjet between 8 to 10 lakh.

Bench-Marking :

Benchmarking is defining competitors, price, specification and features on particular segement in details with comparisson.

In this case, As the customer's budget is 8 to 10 lakh, also fond of big cars, we can go for petrol cars than diesel cars, as diesel cars range above 10 lakhs.

COMPARISSON OF 4 CARS :

MODEL	SPECIFICATIONS						ON ROAD PRICE	mileage
	fuel	transmission	seating capacity	fuel capacity	tyre type	air bags
Hyundai venue E	PETROL	manual	5	45 ltrs	tubeless, radial	drivers and passengers	9.13 LAKH	17.52-18.2 kmpl

MODEL	SPECIFICATIONS						ON ROAD PRICE	mileage
	fuel	transmission	seating capacity	fuel capacity	tyre type	air bags
MARUTI BREZZA	PETROL	manual	5	48 ltrs	tubeless, radial	drivers and passengers	8.9 LAKH	20.15 kmpl

MODEL	SPECIFICATIONS						ON ROAD PRICE	mileage
	fuel	transmission	seating capacity	fuel capacity	tyre type	air bags
KIA SONET 1.2 HTK	PETROL	manual	5	45 ltrs	tubeless, radial	drivers and passengers	9.5 LAKH	18.4 kmpl

MODEL	SPECIFICATIONS						ON ROAD PRICE	mileage
	fuel	transmission	seating capacity	fuel capacity	tyre type	air bags
TATA NEXON XM	PETROL	manual	5	44 ltrs	tubeless, radial	drivers and passengers	8.59 LAKH	17.57 kmpl

CONCLUSION :

On comparring the mileage of four cars, it's clearly concluded that MARUTI BREZZA is suitable for the customer, as it was excelent mileage among the other three cars of 20.15 kmpl.