Benchmarking

Aim:- Benchmarking

Theory:-

Bencharking:-

Benchmarking is defined as the comparison of products, services, and processes across divisions that perform similar operations in the same organization, among competing firms in the same industry, and among firms with similar processes in different industries. The purpose of benchmarking is to investigate why and how organizations achieve higher levels of effectiveness and to identify the methods and processes that drive this performance. Benchmarking identifies the organization's relative cost position and identifies opportunities for improvement. Strategic advantage is achieved by focusing on the competencies needed to upgrade to a new performance level. Benchmarking has its origins in engineering as part of process improvement programs. This is traced back to efforts at the end of the last century, when it analyzed how Japanese firms could sell products at a price below its own production costs. Organizations engage in benchmarking exercises that focus on strategic management performance, competitive strategy, financial management, products, services, core business processes and functional processes. The most popular analysis methods used in metric benchmarking are data envelopment analysis and regression analysis.

Benchmarking Process:-

They are five types of Process.

1.Identifiy the components of benchmarks:-

The first step of any benchmarking process begins with identifying the components to be compared. It can be a product or commodity, the amount of a commodity supplied, or the amount of economic output. Once identified, it is easy to collect the relevant data and then contribute to the desired set of outputs.

2.Integrate opretional goal:-

This is one of the important steps of the benchmarking process, which involves setting the objectives of operations for organizational transformation. In this step, it is necessary to communicate the benchmarking results in the organizational structure and develop an action plan accordingly.

3.Analyze the components:-

This step involves data collection and analysis. This step of the benchmarking process helps to understand the best practices adopted by competitors and to analyze the difference in performance between two competing organizations. Moreover, it is the most effective way to resolve performance discrepancies.

4.Incropated the best pracatecise:-

At this step in the benchmarking process, benchmarking becomes fully institutionalized. This is where the strategies that are planned to be implemented to bring about change are implemented. This step requires the adoption of best practices identified through a benchmarking process to close negative performance gaps. The potential of the benchmarking process is realized only if it is fully integrated into all verticals of the organization.

5.Formulate the action plan:-

Now, the next step in the benchmarking process involves developing an action plan. This requires the creation of specific strategies and tactical decisions that can help implement new practices. In addition, the most important thing to do in this step is to identify the factors of obstacles to the successful implementation of the strategy, which is very essential to reap the benefits of benchmarking.

Requrminents:-

Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars.

In My points of View:-

I am suggest for SUV,Sedan car.

Compare the Vechicles:-

4 Types Vechicle are compare

1.Ford Eco sport.

2.Hyundai Venue.

3.Maruti Suzuki Vitara Brezza.

4.Tata Nexon.

1.Ford Eco Sport:-

The Ford Ecosport is considered to be one of the best sub-4m compact SUVs currently on sale in the Indian market. The car has powerful and refined engines and also comes with an aggressive and appealing design language. If you're looking to buy a new compact SUV and wondering if the Ecosport is the best of the bunch.

Build Quality.

Powerful and Responsive Engines.

Good lokings.

Driving comfort.

Best saftey features.

Specification:-

Engine Power(cc)	1498
Transmission	Manaual
Max Torque(NM @rpm)	215 @ 1750-2500
Max Power( Bhp@rpm)	98.63@3750
Fuel tank capacity	52
Seating capacity	5
Boot space	352Liters
Body type	SUV
Types of Speed	6
Mileage	21.7kmpl
Saftey	4star NCAP rating

2.Hyundai Venue:-

The Hyundai Venue is a subcompact crossover SUV manufactured by the South Korean manufacturer Hyundai. Derived from the smallest Hyundai crossover in the world before the introduction of the Casper. The venue debuted at the 2019 New York International Auto Show.The Venue fits in between the Kona or Creta and above the Casper in Hyundai's international lineup.

Sunroof: An electric sunroof matches the Venue's youthful exterior design. An all-black cabin could also appear spacious.

Remote Convenience: Access ignition start, door locks and AC temperature via the BlueLink smartphone app.

Wireless Charging: This is a boon in today's situation where all major flagship phones support wireless charging.

Specification:-

Engine Power(cc)	998
Transmission	Automatic
Max Torque(NM @rpm)	171.6 @ 1500-4000
Max Power( Bhp@rpm)	118.53@6000
Fuel tank capacity	52
Seating capacity	5
Boot space	350Liters
Body type	SUV
Types of Speed	Auotomatic
Mileage	21.7kmpl
Saftey	4star NCAP rating

3.Maruti Suzuki vitara Brezza:-

The Suzuki Brezza known as the Vitara Brezza in the first generation is a subcompact crossover SUV from Suzuki and manufactured by Maruti Suzuki in India. The Brezza is the first Suzuki car to be fully developed in India.The model was designed as a smaller alternative to the global market Vitara and aimed at a young audience. It is only available for emerging right-hand drive markets in Asia and Africa.[4] The first generation model was also marketed by Toyota as the Toyota Urban Cruiser from 2020.

Specification:-

Engine Power(cc)	1462
Transmission	Automatic
Max Torque(NM @rpm)	138@ 4400
Max Power( Bhp@rpm)	103@6000
Fuel tank capacity	48
Seating capacity	5
Boot space	328Liters
Body type	SUV
Mileage	18.76kmpl
Saftey	12.51/17

4.Tata Nexon:-

The Nexon debuted as a prototype on display at the 2014 Auto Expo.The final model was introduced in February 2016.

The Nexon is based on the revised Tata X1 platform debuted in 1998 with the Indica model and adopted by other cars of the Indian brand.It uses an independent two-way MacPherson strut with coil-spring front suspension and a coil-spring rear swingarm and shock absorber. The wheelbase is measured at 2,498 mm . It features two-tone paint, LED headlights and large chrome strips on the sides.

So why NEXON first when I compare it with the customer's budget

It ranges from 7 lac to 11 lac for different variants for petrol engine.

It is a 5 seater SUV with comfortable seating for a family.

Average fuel consumption 16 - 22 km/l combined.

When you hear the word NEXON, the first thing you must find is INDIA'S SAFEST CAR.

Specification:-

Engine Power(cc)	1497
Transmission	Automatic
Max Torque(NM @rpm)	260@ 1500-2750
Max Power( Bhp@rpm)	108.5@4000
Fuel tank capacity	44
Seating capacity	5
Boot space	350Liters
Body type	SUV
Mileage	21.5kmpl
Saftey	16.06/17

Compression the Four vechile:-

Model	Ford Eco Sport	Hyundai venue	Maruti suz Vitra brezza	Tata Nexon
Engine Power(cc)	1498	998	1462	1497
Transmission	Manaual	Automatic	Automatic	Automatic
Max Torque(NM @rpm)	215 @ 1750-2500	171.6 @ 1500-4000	138@ 4400	260@ 1500-2750
Max Power( Bhp@rpm)	98.63@3750	118.53@6000	103@6000	108.5@4000
Fuel tank capacity	52	52	48	44
Seating capacity	5	5	5	5
Boot space	352Liters	350Liters	328Liters	350Liters
Body type	SUV	SUV	SUV	SUV
Mileage	21.7kmpl	21.7kmpl	18.76kmpl	21.5kmpl
Saftey	4star NCAP rating	4star NCAP rating	12.51/17	16.06/17

Conculusion:-

I would recommend Tata Nexon for the family of Mr. D.S. Pughazhyendhii, Nexon is an excellent offering which is the safest car in its segment. It is also a good value product with premium features.BECAUSE IT GOES INTO THIS BUDGET, ITS 5 SEATS COMPLETE VEHICLE FOR THIS FAMILY AND SAFE FOR ALL OF US FAMILY IS MOST IMPORTANT AND THIS VEHICLE IS INDIA'S SAFEST VEHICLE AND AVERAGE IS VERY GOOD, VERY GOOD PERFORMANCE AND OVERALL ITS STYLISH CAR WITH NEW TECHNOLOGY.AND I WILL ALSO ADD THAT NOW OUR GOVERNMENT IS STARTING THE TREND AND TATA IS OUR BASIC INDIAN COMPANY SO WHY NOT CHOOSE TATA.