BENCHMARKING 

CASE STUDY FOR BENCHMARKING TO BUY A PERFECT CAR FOR FAMILY CASE 

Benchmarking : Benchmarking in the automobile industry involves a structured comparison between similar products, services on some dimensions of Performance. 

Customer’s requirements:

 Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

PURPOSE –   To suggest Mr. D.S. Pughazhyendhii with options so that he will buy a good car for his family.

Car Options:

By the study of cars in the market, I have listed down some cars

• Tata Nexon XE S
• KIA SONNET 1.5 HTK
• Mahindra XUV300
• Hyundai Venue 

The details about the cars which I have listed down

1.Tata Nexon XE S

2.KIA SONNET 1.5 HTK

3.Mahindra XUV300

4.Hyundai Venue 

• 

 With the all benchmarking charts, After comparisons of cars from various points of view I would recommend  "TATA NEXON " for these reasons:

1. NEX LEVEL SAFETY-

It is the only and first car indigeniously built car in India with Five start rating from EURO NCAP.

• FORTIFIED CABIN-Nexon’s high-strength steel structure absorbs impact energy and protects the passenger during an unfortunate collision.

• ABS WITH EBD AS STANDARD

  Experience absolute control over every drive with anti-lock breaking system and electronic break force distribution in all 4 wheels.

• DUAL FRONT AIRBAGS AS STANDARD-

         Driver and co-driver airbags as standard safety for crash protection.

• ISOFIX

  Nexon puts the safety of your child on utmost priority. So, you can enjoy peace of mind as you drive.

 2. GREAT DESINE-

• ELECTRIC SUNROOF

  The all new exquisite sunroof to bask your mood.

• DIGITAL INSTRUMENT CLUSTER

  Makes your drive an immersive experience with all the information for a safe and convenient drive in one place.

• GRAND CENTRAL CONSOLE

  A sliding tambour door for smart storage brings together both utility and luxury.

• Tata nexon has a big beefy look which makes it to look like range rover. Its color and stylish look make it unique from others.

 3. GREAT PERFORMANCE

• TURBOCHARGED ENGINE

  All-new BS-VI compliant petrol and diesel engines with powerful and sporty performance

  - 1.2L Turbocharged Revotron Petrol with Class-leading 120PS (88.2 kW) power

  - 1.5L Turbocharged Revotorq Diesel with Class-leading 110PS (80.9 kW) power

4.Storage capacity -

• Nexon provides big Boot space of 350 litres and can accommodate large amount of things.
• It has provided maximum 31 utility spaces inside where travellers can keep their things easily.

.5.Ground clearance-

• Nexon comes with good ground clearance of 209 mm which makes it to drive very easily on rough and bumpy surfaces.

CONCLUSION

I suggest Mr. D.S. Pughazhyendhii to buy TATA NEXON XE.For his office use the tata Nexon will also gives a   graet look and the suv will help him to have a stress less driving after work.The 5 star rated suv by the Global NCAP will be a good choice as per his budget . which gives an extra-ordinary mileage upto 21.5 kmpl as per ARAI. Since Pughazhyendhii is fond of big cars the tata SUV features a bigger outlook and the outstanding mileage will make him so much happy when he visits his native place Madurai.