Challenge

Project 9

PRELIMINARY SKETCHES

  1. INTRODUCE:

Design a Luxury SUV for Year 2025.

Reason:

  • Young Rich Man
  • Sporty Person
  • Travel to off road
  1. TARGET CUSTOMER:

Young Rich Man

Profile:

21 to 30 years old in India

Mercedes-Benz GLS:

Exterior:

  • The Mercedes-Benz GLS gets a bold masculine fascia in the form of an upright radiator grille in an octagonal SUV interpretation, the prominent, chrome-plated under guard in the front apron with the bone-shaped air inlet grille, and a bonnet with two power domes.
  • The GLS has Multibeam LED headlamps as standard, with a total of 112 LEDs per headlamp. The daytime running lights with three LED segments underline the status of the GLS as the S-Class of SUVs.
  • The rear taillights get the unique signature LED pattern along with distinctive bulges on the tailgate and twin trapezoidal finished exhaust tips.
  • The SUV is now 77mm longer and 22mm wider than its predecessor. Moreover, the wheelbase is longer by 60mm, thereby offering more room to the occupants seated in the second and third rows.

Interior:

  • Premium leather upholstery is standard. The central element in the dashboard's design is an impressively sized screen unit embedded in a distinctive dashboard support.
  • The large touchscreen of the MBUX infotainment system allows all the GLS comfort features to be controlled from the driver's seat.
  • All seats are electronically controlled and the SUV offers five-zone automatic climate control, including the third row that has its own zone with climate control vents in the roof.

MOOD BOARD:

  • Luxurious House

  • Young Rich Man

  • Speed

INSPIRATION BOARD:

  • Muscular Body

  • Front Grill Area

  • Colour of the Car

  • Rugged Shape

Preliminary Sketches:

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