MINIMIZED ROASTER – EXTERIOR DESIGN
MINIMIZED ROASTER – EXTERIOR DESIGN
1. INTRODUCE:
Design a Minimized roadster for Year 2025.
Reason:
New Young Purchasers
Emerging Many Cities
New concept for India
2. TARGET CUSTOMER:
Youngster Dream Car
Profile:
21 to 31 years old in India
3. PACKAGING:
|
S.NO |
DESCRIPTION |
REASON |
|
1. |
Lower ground clearance |
Must have |
|
2. |
Bigger gap between front wheel centre and front door parting line |
Must have |
|
3. |
17’’ Alloy wheel |
Must have |
|
4. |
Side Glass Body side= 30:70 |
Must have |
|
5. |
Shorten front overhang |
Must have |
|
6. |
Shorten rear overhang |
Nice to have |
4. TREND:
2002: Big event in India & World
- Culture – Diwali & Christmas
- Political - Narendra Modiis sworn in as the Chief Minister of Gujarat for the second time.
- Most Popular Car Design - Maruti 800, Hyundai Santro, Tata Indica
2012: Now, what is main stream of car market and products in India and world
- Maruti Suzuki Swift& Tesla roadster
2025: Propose three key words per person
- Luxury
- Youngster
- New emerging cities
5. DESIGN RESEARCH:
2002: In India
a, Concept cars
b, Production cars
c, Products Design
2012: Details of 2012
In 2012 Everyone needs to have good family car for travelling and daily usage.
2025: Making personal image map of three trend key words and positioning map.
Mood Board:
Inspiration board:
6. SKETCH:
2. FINALIZED SKETCH:
