Challenge

Benchmarking

KKiran Suryawanshi23 Jun 2022

Task -

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Objective -

1.Prepare a report explaining what is Bench-Marking

2. Compare at least 4 vehicles.

3. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.

What is Benchmarking -

Benchmarking is a process to discover what is the best standard of performance seen in a specific company, by a particular competitor or by a completely different industry.

The process of benchmarking involves four distinct steps:

1.Identifying the areas where the organization is keen to identify actionable insights. These could range from cost of production to number of critical to quality errors to employee engagement scores.

2.Once the areas have been identified, the organization then shortlists the companies/industries to benchmark.

3.The third step that follows is to collect data from these identified companies/industries across the areas of interest that were zeroed in earlier.

4.Finally, when the data has been collected, the organization studies the gaps between their standard and that of the benchmark.

Sometimes companies might confuse benchmarking with competitor research. However, there are some key differences between the two.

Benchmarking:

Focuses on best practices to identify next practices
Strives for continuous improvement
Partnering to share information
Needed to maintain a competitive edge
Adapting based on customer needs after examination of the best

Competitor Research:

Focuses on performance measures
Bandage or quick fix
Considered corporate spying by some
Simply a “nice to have”
Attempting to mirror another company/process

Why are benchmarks important?

It is observed that companies at times might be reluctant to use benchmarks. One of the most popular reason for this is the belief that they are their own organization, and hence, do not need to emulate any other organization. This is where it is critical to underline the fact that benchmarking does not mean blindly ‘copying’ what competitors do. It simply means to understand what is the acceptable standard in the industry, and where does the organization stand vis-à-vis that standard. Benchmarking helps organization to stay in sync with the market and customer needs. For instance, at a bank the turnaround time for any customer complaint could be 4 hours, hypothetically. The bank might be tempted to believe that they are doing a great job by offering such a short TAT. However, if other leading banks have a TAT of 2 hours, then the scenario changes. Suddenly, the ‘great job’ is 50% below the benchmark. Customers are likely to prefer a bank that resolves their concerns in the fastest possible timeframe.

Benchmarking has several other benefits as well:

Improved Quality: Benchmarking helps organizations to continuously improve the quality of their products & services. Organizations observe the current standard, and then try to surpass that.

Better performance: Benchmarking helps organizations overcome complacency. They continuously strive to improve their performance standards in order to stay relevant in the market.

Cost efficiency: Benchmarking provides organization with valuable data on the last technology, and processes followed in the business environment. These are aimed at increasing productivity while reducing cost. For example, a manufacturing company might learn about a certain machine used by its competitor, which can do the work for five workers. This company might also adopt similar technology to lower its labor cost.

Prioritizing areas of improvement: While organizations understand the importance to develop continuously, they might be unsure at times about where to start the improvement from. Benchmarking helps organizations to identify the areas where the gap between their standard and that of the industry is the largest. This helps organizations to prioritise the areas that they need to work on.

Leveraging strength areas: Benchmarking can also throw light on the areas where the organization is doing much better than what is observed in the market. Having this information can help organization to.

Suggested cars -

1.Hyundai i20

2.Maruti suzuki swift ZXI plus

3.Tata Altroz

4.Mahindra XUV300

5.Maruti suzuki Vitara brezza

6.Tata Tiago

1.Hyundai i20 Sportz Diesel

Pros -

1.It looks very striking & stylish.

2.i20 had spacious cabin and also bigger boots.

3.Good powertrain options & good fuel efficiency

Cons -

1.No Diesel Automatic Combo

2.Turbo Petrol Engine Not Available with 'Pure' Manual Gearbox

2.Maruti suzuki swift ZXI plus

Pros -

1.Good looks & stylish

2.More powerful and refined engine

3.Improved claimed fuel efficiency

4.Fun to drive, compact and practical

5.Good service

Cons -

1.A little firm ride quality

2. Misses a modern touch inside

3.Tata Altroz ZXI Plus DT AMT

Pros-

1.Good corner stability control

2.Stunning looks

3.5 star rating from Global NCAP safety tests

Cons -

1.Engine noise & vibration due to 3 cylinders.

2.No automatic gearbox option.

4.Mahindra XUV300 W6 Diesel Sunroof NT

Pros -

1. The variable steering setting also help the driver have better control over the vehicle.

2. 5 star rating in GNCAp safety test and also safest made in india car.

3. Premium, well built and comfortable cabin.

Cons -

1.Tiny boot space.

2.No rear AC vents.

3.High cost.

4. No proper automatic gear box.

5.Maruti suzuki Vitara brezza ZXI Plus

Pros -

1.Conventional SUV design giving it a bold stance as well as a great road presence.

2.Smooth automatic gearbox

3.It has four-star rating in the Global NCAP crash test.

4.Low maintenance

Cons-

1.No diesel engine

2.Outdated 4-speed torque converter on the Vitara Brezza.

3.Maruti Suzuki Vitara Brezza is quite expensive than most of its competition.

6.Tata Tiago XZ Plus Dual Tone Roof CNG

Pros-

1. Stylish and good looks.

2.Most fuel efficient CNG car.

3. Light steering and easy to maneuver.

4.Good service

Con-

1. No luggage space due to CNG gas cylinder

Comparison between all suggested models -

Brand Name	Hyundai	Maruti Suzuki	Tata	Mahindra	Maruti Suzuki	Tata
Model	i20 Sportz Diesel	Swift ZXI Plus DT AMT	Altroz XZ Plus Dark Edition	XUV300 W6 Diesel Sunroof NT	Vitara Brezza ZXI Plus	Tiago XZ Plus Dual Tone Roof CNG
Basic Information
Ex-Showroom Price	Rs. 9.19 Lakh	Rs. 8.85 Lakh	Rs. 8.94 Lakh	Rs. 10.37 Lakh	Rs. 9.98 Lakh	Rs. 7.79 Lakh
On Road Price	Rs. 10.84 Lakh	Rs. 10.26 Lakh	Rs. 9.88 Lakh	Rs.12,44,596 Lakh	Rs. 11,00,264 Lakh	Rs.8,86,697 Lakh
Rating	4.1	4.0	4.5	4.3	4.0	4.3
Engine Displacement	1493 cc	1197 cc	1199 cc	1497 cc	1462 cc	1199 cc
Body Type	Hatchback	Hatchback	Hatchback	SUV,MUVAll SUV Cars	SUVAll SUV Cars	Hatchback
Fuel Type	Diesel	Petrol	Petrol	Diesel	Petrol	CNG
Max Power	98.63bhp@4000rpm	88.50bhp@6000rpm	84.88bhp@6000rpm	115bhp@3750rpm	103.26bhp@6000rpm	72bhp@6000rpm
No Of Cylinders	4	4	3	4	4	3
Transmission	Manual	Automatic	Manual	Manual	Manual	Manual
Gear Box	6 Speed	5-Speed	5-Speed	6 Speed	5 Speed	5-Speed
Mileage (ARAI)	25 Kmpl	23.76 Kmpl	19.05 Kmpl	20 Kmpl	17.03 Kmpl	26.49 Km/Kg
Tyre Size	195/55 R16	185/65 R15	185/60 R16	205/65 R16	215/60 R16	175/65 R14
Boot Space	311 Liters	268 Liters	345 Liters	259 Liters	328 Liters	...
Steering Mounted Audio Control	Yes	Yes	Yes	Yes	Yes	Yes
Cruise Control	Yes	Yes	Yes	No	Yes	...
Airbags	Driver and Passenger	Driver and Passenger	Driver and Passenger	Driver and Passenger	Driver and Passenger	Driver and Passenger
Engine Specifications
Engine Type	1.5 l U2 diesel	K Series Dual jet	1.2 l Revotron	1.5L Turbo Diesel	K15B Petrol Engine	1.2 L i-CNG
Engine Displacement	1493 cc	1197 cc	1199 cc	1497 cc	1462 cc	1199 cc
Fuel Type	Diesel	Petrol	Petrol	Diesel	Petrol	CNG
Max Power	98.63bhp@4000rpm	88.50bhp@6000rpm	84.88bhp@6000rpm	115bhp@3750rpm	103.26bhp@6000rpm	72bhp@6000rpm
Max Torque	240.26nm@1500-2750rpm	113Nm@4400rpm	113nm@3300rpm	300Nm@1500-2500rpm	138nm@4400rpm	95nm@3500rpm
Emission Norm Compliance	BS VI	BS VI	BS VI	BS VI	BS VI	BS VI
No Of Cylinders	4	4	3	4	4	3
Transmission	Manual	Automatic	Manual	Manual	Manual	Manual
Gear Box	6 Speed	5-Speed	5-Speed	6 Speed	5 Speed	5-Speed
Valves Per Cylinder	4	4	4	4	4	4
Performance
Mileage (ARAI)	25 Kmpl	23.76 Kmpl	19.05 Kmpl	20 Kmpl	17.03 Kmpl	26.49 Km/Kg
Suspension
Suspension Front	McPherson Strut	Mac Pherson Strut	Independent MacPherson Dual Path Strut with Coil Spring	MacPherson Strut with anti-roll bar	MacPherson Strut with coil spring	"Independent Lower Wishbone McPherson Strut with Coil Spring
Suspension Rear	Coupled torsion beam axle	Torsion Beam	Twist Beam with Coil Spring and Shock Absorber	Twist beam suspension with Coil Spring	Torsion Beam With Coil Spring	"Semi-Independent Closed Profile Twist Beam with Dual Path Strut
Brakes Front	Disc	Disc	Disc	Disc	Ventilated Disc	Disc
Brakes Rear	Drum	Drum	Drum	Disc	Drum	Drum
Steering Type	Electric	Electric	Electric	Power	Electronic	Electric
Minimum Turning Radius	...	4.8	5.0	5.3 m	5.2 metres	...
Tyre Size	195/55 R16	185/65 R15	185/60 R16	205/65 R16	215/60 R16	175/65 R14
Wheel Size	R16	...	...	R16	...	R14
Alloy Wheel Size	...	R15	R16	...	R16	...
Tyre Type	Tubeless, Radial	Radial, Tubeless	Tubeless,Radial	Tubeless,Radial	Tubeless,Radial	Tubeless, Radial
Interior
Additional Interior Features	Black with copper inserts Interior colour theme, Leather seat upholstery With copper stitching and piping, Front & rear door map pockets, Front passenger seat back pocket, Metal finish inside door handles, Sunglass holder, Rear parcel tray, Digital cluster with TFT multi information display (MID), Low pressure warning.	Silver Ornament on Front Door Armrest,Co-Driver Side Sun visor with Vanity Mirror,Driver Side Sun visor with Ticket Holder,Front Seat Back Pocket (Co-Driver side),Chrome Parking Brake Lever Tip,IP Ornament,Gear shift knob in Piano Black Finish,Chrome Inside Door Handles,Front Dome Lamp,Multi Information Display.	Premium Granite Black Interior Theme,Premium Black and Grey interiors,Metal Finish Inside Door Handles,17.78cm TFT Digital Instrument Cluster,Mood Lighting(Driver & Co-Driver Side Footwell),Mood Lighting(Dashboard Island),15L Cooled Glove box with illumination,Rear Parcel Tray,Umbrella Holders in Front Doors,Sunglass Holder,Driver Foot rest,Printed Roof liner, Premium Knitted Roof liner.		"Chrome Finish on AC Louver Knobs, Piano Black Center Garnish On IP, Accentuation On IP & Door Trims,Chrome Inside Door Handles, Door Armrest With Fabric, Luggage Room Illumination, Glove Box Illumination, Front Footwell Illumination, Multi-Information Display With Tripmeter And Fuel Indicator, 7 Step Illumination Control, Inside Door Grab Handles, Water Temperature Indicator, Meter Illumination Colour, Audible Headlight On Reminder, Key Off Reminder, Center Lower Box, Drivers Ticket Holder, Passenger Sun Visor, Upper Hook in Luggage Room, Center Louver Knob (Chrome), Passenger Ticket Holder, Inside Door Ornament (Techno Effect Accent), Center Louver/Audio Ring (Piano Black), IP Ornament (Techno Effect Accent), Shift Lever (Chrome).	"Tablet Storage Space in Glove Box,Collapsible Grab Handles,Dual tone Interiors,Premium Black & Beige Interiors,Premium Full Fabric Seats,Rear Parcel Shelf,Interior Lamps with Theatre Dimming,Premium Piano Black Finish around Infotainment system,Body Coloured Side Airiness with Chrome Finish,Premium knitted Roof Liner,Driver information system with Gear shift Display,Trip Meter(2 No s),Trip Average Fuel Efficiency.
Seating Capacity	5	5	5	5	5	5
Doors	5	5	5	5	5	5
Boot Space	311 Liters	268 Liters	345 Liters	259 Liters	328 Liters	...
Fuel Capacity	37 Liters	37 Liters	37 Liters	42 Liters	48 Liters	60 Liters
Exterior
Additional Exterior Features	Z-shaped LED tail lamps, Tail lamps connecting chrome garnish, Chrome belt line with flyback rear quarter glass, Parametric jewel pattern grille, Painted black finish Fog lamp garnish (air curtain), Tailgate garnish, Skid plate, Side wing spoiler, Side sill garnish with i20 branding, Body coloured Outside door handles, Body colour bumpers, B pillar black out tape	LED High Mounted Stop Lamp,Precision Cut Alloy Wheels,Roof Coloured Outside Rear View Mirrors,Body Coloured Bumpers,Body Coloured Outside Front Door Handles	Body Coloured Bumpers & Door Handles,C-Pillar Mounted Rear Door Handles,Piano Black ORVM with Chrome accent,Dual Chamber Projector Headlamps,R16 Leaser Alloy wheels,Piano Black Applique on Tailgate and Integrated Spoiler,Black Contrast Roof,Flat Type Front Wiper Blades	Upper Grille Silver Lower Grille Black, Body Coloured Door Handles & ORVMs, Sill & Wheel Arch Cladding, Black Inside Door Handles, Black Front Scuff Plate	"Dual Purpose LED DRL (Integrated Front Turn Indicators), Floating Roof Design, Split Rear Combination Lamp, LED High Mounted Stop Lamp,Body Coloured Door Handles, Body Coloured ORVM (Body), Wheel Arch Extension, Side Under Protection Garnish, Side Door Moulding, Body Coloured Bumper, GunMetal Grey Roof Rail, Skid Plate Garnish (Silver)	"Integrated Spoiler with Spats,Stylish Body Coloured Bumper,R14 Dual tone Hyperstyle Wheels, Pinao Black ORVM,Chrome Lined Door Handle Design,Design, Stylized Black Finish On B-Pillar,R15 Sporty Dual tone Alloy Wheels,Striking LED DRLs,Front Grille with Chrome Tri Arrow Motif,Chrome Garnish on Tailgate,Contrast Black Roof Option
LengthWidthHeight	399517751505 mm³	384517351530 mm³	399017551523 mm³	399518211627 mm3	399517901640 mm3	376516771535 mm3
Wheelbase	2580 mm	2450 mm	2501 mm	2600 mm	2500 mm	2400 mm
Ground Clearance (Unladen)	...	...	165 mm	180 mm	...	168 mm
Comfort
Additional Comfort Features	Air conditioning Eco coating, Clutch footrest, Passenger vanity mirror,Electric fuel gate open, Front map lamp, Intermittent variable front wiper	Gear Position Indicator,Driver Side Foot Rest,Rear parcel Shelf,Headlamp On Reminder	Idle Start Stop,Stylish Wearable Key,Xpress Cool,Steering Mounted Instrument Cluster Control,Rear power Outlet	"Adjustable Boot Floor, Console Roof Lamp, Sunglass Holder, Electrically-operated HVAC, Smart Steering System, Extended Power Window Operation	"Co-Driver Side Vanity Lamp, Sunglass Holder in Overhead Console, Luggage Room Accessory Socket, Dual Side Operable Parcel Tray, Front Seat Back (Dr Side) Luggage Hook, Back Pocket on Front Seats, Co-Driver Side Vanity Mirror, Rear Seat Flip & Fold, Driver Side Footrest, Dust and Pollen Filter	Vanity mirror on Co-Driver Side
Additional Entertainment Features	Front tweeters, i-Blue (audio remote application)	17.78 cm Touchscreen Smartplay Studio,Navigation System with Live Traffic Update(through Smartplay Studio App),AHA Platform(through Smartplay Studio App),2 Tweeters	17.78cm Floating Dashtop Harman Infotainment,4 Tweeters,Voice Command Recognition - Climate control,Smartphone Integration with Connectnext App Suite,Whatsapp and text message Readout,Navigation with turn by turn Prompt on Instrument Cluster,Personalized Wallpaper,Hindi/English/Hinglish Voice Assist,OK Google and SIRI Connection via Bluetooth,iRA - Connected Car Technology,What3Words - Address Based Navigation	Smart Watch Connectivity	2 Tweeters	"17.78 cm Touchscreen infotainment by Harman,4 tweeters,Speed Dependent Volume Control,Phone Book Access & Audio Streaming,Call Rejected with SMS Feature,Incoming SMS Notifications and Read-Outs,Image and Video Playback
One Touch Operating Power Windows	Driver's Window	Driver's Window	Driver's Window	Driver's Window	Driver's Window	Driver's Window
Steering Column	Tilt & Telescopic	Tilt	Tilt	Collapsible	Tilt Steering	Tilt
Power Windows ( Front / Rear )	Front and Rear	Front and Rear	Front and Rear	Front and Rear	Front and Rear	Front and Rear
Folding Rear Seat	Bench Folding	60:40 Split	Bench Folding	60:40 Split	60:40 Split	Bench Folding
Parking Sensors	Rear	Rear	Rear	Rear	Rear	Not Available

Conclusion -

Tata Tiago is the highest selling model from the house of Tata and this is also the one that has the least problems.It has a 4-star Global NCAP safety rating.So,I am suggesting Tata Tiago XZ plus dual tone roof CNG model for Mr. D.S. Pughazhyendhi family. It is value for money product with class leading features.It is also the most fuel efficient CNG car, fuel efficiency is 26.49km/kg.

Benchmarking

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Ship work like thisin your own course.

Talk to a career counsellor

Ship work like this
in your own course.