Challenge

Benchmarking

BENCHMARKING

Benchmarking compares business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time, and cost. Benchmarking is used to measure performance using a specific indicator resulting in a metric of performance that is then compared to others. Also referred to as "best practice benchmarking" or "process benchmarking", this process is used in management in which organizations evaluate various aspects of their processes about best-practice companies' processes, usually within a peer group defined for comparison. This then allows organizations to develop plans to make improvements or adapt specific best practices, generally aiming to increase some aspect of performance. Benchmarking may be a one-off event but is often treated as a continuous process in which organizations continually seek to improve their practices.

REQUIREMENTS

Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

In my view,

I would suggest SUV, crossover, and compact SUV

SUGGESTIBLE CARS

  1. HYUNDAI VENUE
  2. TATA NEXON
  3. KIA SONET
  4. FORD ECOSPORT
  5. MARUTI SUZUKI VITRA BREZZA

HYUNDAI VENUE

PROS

  1. Smooth driving
  2. Powerful engine option
  3. Feature load option

CONS

  1. Maintenance will be huge
  2. Pick-up is low

SPECIFICATION

Engine Type 1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC

Fuel Type Petrol

Max Power (bhp@rpm) 82 bhp @ 6000 rpm

Max Torque (Nm@rpm) 113.8 Nm @ 4000 rpm

Mileage (ARAI) 17.52 kmpl

Transmission Manual - 5 Gears

Seating Capacity 5Person

Fuel Tank Capacity 45

Boot Space (Litres) 350

Body Type SUV

Safety 4 star


TATA NEXON
HD
Pros
  1. Safest car
  2. Ground clearance is high
  3. Best comfort

Cons

  1. Mileage is low
  2. 3 Cylinder engine

SPECIFICATION

Engine Type 1199 cc, 3 Cylinders Inline, 2 Valves/Cylinder, SOHC

Fuel Type Petrol

Max Power (bhp@rpm) 118 bhp @ 5500 rpm

Max Torque (Nm@rpm) 170 Nm @ 1750 rpm

Mileage (ARAI) 17.57 kmpl

Transmission Manual - 5 Gears

Seating Capacity 5Person

Fuel Tank Capacity 44

Boot Space (Litres) 350

Body Type SUV

Safety 5

KIA SONET

PROS

  1. Futuristic design
  2. High tech feature
  3. Excellent road presence

Cons

  1. Space is less
  2. Maintenance cost is high

SPECIFICATION

Engine Type 1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC

Fuel Type Petrol

Max Power (bhp@rpm) 82 bhp @ 6000 rpm

Max Torque (Nm@rpm) 115 Nm @ 4200 rpm

Mileage (ARAI) 18.04 kmpl

Transmission Manual - 5 Gears

Seating Capacity 5Person

Fuel Tank Capacity 45

Boot Space (Litres) 392

Body Type SUV

Safety 3

FORD ECOSPORT

Pros

  1. Aggressive look
  2. Good spacious
  3. Power full engine

Cons

  1. Fuel efficiency is low
  2. Maintenance is high

SPECIFICATION

Engine Type 1496 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC

Fuel Type Petrol

Max Power (bhp@rpm) 121 bhp @ 6500 rpm

Max Torque (Nm@rpm) 149 Nm @ 4500 rpm

Mileage (ARAI) 15.09 kmpl

Transmission Manual - 5 Gears

Seating Capacity 5Person

Fuel Tank Capacity 52

Boot Space (Litres) 355

Body Type SUV

Safety 5

MARUTI SUZIKI VITARA BREZZA
Pros
  1. Excellent road presence
  2. Easy maintenance
  3. Better fuel efficiency
Cons
  1. Low tech features
  2. No diesel engine
SPECIFICATION
Engine Type 1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC

Fuel Type Petrol

Max Power (bhp@rpm) 103 bhp @ 6000 rpm

Max Torque (Nm@rpm) 138 Nm @ 4400 rpm

Mileage (ARAI) 17.03 kmpl

Transmission Manual - 5 Gears

Seating Capacity 5Person

Fuel Tank Capacity 48

Boot Space (Litres) 328

Body Type SUV

Safety 4

CONCLUSION

I would suggest Vitra Brezza for Mr. D.S. Pughazhyendhii family, Brezza is an excellent car for driving comfort and also passenger for a long drive and easy for maintenance.

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