Benchmarking

REPORT:-Pughazhyendhii has five family members in his family including himself and he has a car which is he used it to office work along with family tour. He is also a fond of big car but his budget falls between 8 to 10 lakhs on road due to over use of his car. In this high costly world we have to cake walk on our capital, we can't invest all our income in a single source. We have to look better life or better product with minimum investment as possible to run our life comfortbaly.

1. Based on these underpinning factors the suggestion would be a choice of SUV vehicle.
2. Considering the long run the vehicle the viable option would be diesel varient which helps to save fuel costs and other upfront maintenance and also has better milage.
3. In a crowded city like Bengaluru Automatic gear transmission would be best suited but due to budget constraints and fuel effeciency manaul transmission is preferred.

BENCHMARKING:It is the process of comparison of similar products on some dimension of performance.

Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factors and deducing it to final conclusion.

Based on these requirement a detailed benchmarking is done to compare the specification, advantages and other considerbale parameters

NAME TATA NEXON MAHINDRA XUV 300 FORD ECOSPORT HUNDAI VENUE

VARIENT 1.5 Revotorq XM DW4 1.5TDCi Ambiente 1.5 U2 CREDi E

FUEL TYPE Diesel Diesel Diesel Diesel

ENGINE 4cyl Turbo, 1497cc 4cyl turbo,1497cc 4cyl Turbo, 1498cc 4cyl Turbo, 1493cc

MAX ENGINE POWER 110hp at 3750rpm 117hp at 3750rpm 100hp at 4000rpm 100hp at 4000rpm

MAX ENGINE TORQUE 260Nm at 1500- 2750rpm 300Nm at 1500-2500rpm 205Nm at 1750-3250rpm 240Nm at 1500-2750rpm

WHEEL BASE 2498mm 2600mm 2519mm 2500mm

GROUND CLEARANCE 209mm 180mm 200mm 195mm

KERB WHEIGHT kg 1250 1404 1261 1260

BOOT CAPACITY 350litres 257litres 352litres 350litres

DRIVE LAYOUT front wheel drive front wheel drive front wheel drive front wheel drive

GEAR BOX TYPE manual manual manual manaul

No. of GEARS 6 6 5 6

TANK CAPACITY 44 42 52 45

ARAI Mileage 22.4kpl 20kpl 21.7kpl 23.7kpl

CITY MILEAGE 14kpl 14.4kpl 13.3kpl 14kpl

HIGHWAY MILEAGE 18kpl 17.8kpl 18.4kpl 17.8kpl

AIRBAGS 2 2 2 2

PRICE 9.71lakhs 9.91lakhs 9.98lakhs 9.85lakhs

COMPARISON PARAMETER OF THE CAR MODEL

PERFORMANCE

• Mahindra XUV and Ford Ecosport are the front runner but TATA Nexon offers much stable performance both on the city traffic and highway with multi drive modes.
• TATA Nexon has linear power deliver system and has better engine power and torque only failing behind Mahindra XUV. The reported ARAI Mileage shows Venue and Nexon are far better and Mahindra falls behind because of its power to weight ratio.

INTERIOR

• TATA Nexon is the best amaong the group because of its spacious cabin interior with more leg room for the rear passenger and suit best for the family drive by giving best seating for the fifth passanger.
• The glove box and rear HVAC vent are the standout features of TATA NEXON and also has improved sunvision and instrument panel cluster with added utility holders along the side doors.
• Nexon's infotainment touch screen has sub par performance compared to ford Ecosport and Hyundai Venue.
• Mahindra XUV has a better plastic interior trim quality and dual tone variant of Hyundai Venue and material looks better whereas the Quality of XM variant Nexon is not superior compared to the models.
• The Blue link connectivity app with smartphone from Hyundai Venue gives additional scoring for Venue among others.

EXTERIOR

• TATA Nexon is a standout in this category and offers the maximum bootspace of 350 litres falling just behind Ecosport but Nexon provide way better ground clearance of 209mm which will be well suited for the Indian Roads.
• The facelift, Headlight and tail light are stylish in NEXON and gives a land rover discovery like front with beefy and bulky front end.
• The lagged out ABC pillars of TATA NEXON offers better head room among the other models.

SAFETY AND COMFORT

• Almost all the models has same safety features of Dual Airbags, ABC with EBD, parking sensors, corner stability control but NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhii for his frequent long drive.
• Apart from that Automatic Rain sensing Wipers, Tyre pressure monitoring system are availbale in TATA NEXON 1.5XM within the price range.
• TATA NEXON is the first Indian model to recieve 5star NCAP rating for its safety and crash test. Mahindra XUV also has a 5 star rating.

BETTER CHOICE FOR PUGHAZHYENDHII

TATA NEXON 1.5XM is better model suited to Pughazhyendhii based on the benchmarking report done above.It offers much better stability in performance and spacious compared to other model and falls under the budget of 10 lakhs with top spec model. Hyundai venue also provides better features but lags Nexon on the rear passenger comfort along with XUV and Ecosport.

1)INTERIOR VIEW OF TATA NEXON 1.5XM 2)CABIN

3)AIRBAGS 4) COOLER SYSTEM

5)SEATS

Thus a detailed benchmarking is done and car model is proposed based on the reports for this case.