Benchmarking

Benchmarking

Benchmarking is the continuous process of measuring one’s own product, services and activities against the best level of performance. These best levels of performance may be found either inside one’s own organisation or in other competing organisations or in organisations having similar processes.

TYPES OF BENCHMARKING:

1. Product Benchmarking (Reverse Engineering):Product-oriented reverse engineering is a time-honored technique. Every company buys a competitor's product and dismantles it to see how the features, performance, and other aspects compare to its own. This could be a good place to start if you want to get better.
2. Competitive Benchmarking: Benchmarking in companies has gone beyond product-orientated comparisons in order to incorporate process comparisons with competitors. Process studies of this sort can encompass marketing, finance, human resources, research and development, etc.
3. Process Benchmarking: This is the activity of comparing discrete efficiency and functionality in good analogue business processes versus organisations.
4. Internal Benchmarking: It is a process benchmarking application, by evaluating the performance of similar business units or business processes in a company.
5. Strategic Benchmarking: It differs in its breadth from operational benchmarking. It contributes to a vision of changing organisations. It will develop essential skills that contribute to a persistent competitive edge.
6. Global Benchmarking: The Strategic Benchmarking is extended to include global benchmarking partners, for example: Ford Company of the United States has benchmarked its payables with Mazda's in Japan and was surprised by the fact that the entire function was controlled by five people vs five hundred.

ELEMENTS FOR EFFECTIVE BENCHMARKING:

• Overall Impact on Customer Satisfaction.
• The Extent of Contribution to Raising Competitive Standards.
• Opportunity to Create the Learning Organisation.
• Inspirations from Best-in-Class Companies.
• Strengthening Weaker Processes.
• Enhancing Knowledge Pool.
• Bringing in State-of-the-Art Practices.
• Keeping the Organisation Externally Focused.
• Extending Employees’ Creative Contributions.

BENCHMARKING AVAILABLE CARS IN MARKET:

• Always first priority should be given to the SAFETY.
• Price of the Car.
• Fuel Economy.
• Passenger comfort and space availability.
• Features and Aesthetics.

CAR SUGGESTIONS:

1. TATA ALTROZ
2. MARUTI SUZUKI DESIZER
3. MARUTI SUZUKI SWIFT
4. HONDA AMAZE

MECHANICAL CHARACTERISTICS OF CARS:

• BS6 Engine use in cars
• Good strength Arguments
• Good Air suspension
• Good Milage of Car

COMPARISON

BEST CAR --TATA ALTROZ

• IN WAY OF SAFTEY
• IN WAY OF COUSTOMER REVIEWS
• IN MILAGE
• INTERIOR
• SOUND SYSTEM
• MANUFACTURING WARRENTY

TATA ALTROZ

INTERIOR