Benchmarking
BENCHMARKING
Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors. It is particularly useful when comparing not only performance but also practice – in other words what do the different organizations do to enable that performance to be delivered, and applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate.
Process benchmarking of this kind can operate at several levels:
- Between similar processes in the same factory or service branch
- Between different factories or service branches
- Between different competing organizations
- Between different sectors using the same process
Benchmark with presently available cars in the market for the following case
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Mr. D.S. Pughazhyendhii needs:
- A car to drive in crowded city
- A 5 seater car
- A daily usable reliable car
- A car with onroad price between 8 to 10 lakhs
- He is fond of big cars
Available cars that maches his needs:
- TATA PUNCH - 8.23 to 9.96L
- HYUNDAI VENUE - 8.30 to 9.21L
- MARUTI VITARA BREAZZA - 9.19L
- KIA SONET - 8.31 to 9.45L
- TATA NEXON - 8.86L
As he is fond of big cars, i have chosen the compact suv segment only
1. TATA PUNCH
TATA PUNCH ADVENTURE AMT
Engine Capacity- 1199cc
Mileage- 18.82Kmpl
Max Power- 86 bhp @ 6000 rpm
Fuel Type- Petrol
Seating Capacity- 5
Safety Rating- 5 star
2. HYUNDAI VENUE
HYUNDAI VENUE E 1.2 PETROL
Engine Capacity- 1197cc
Mileage- 17.52Kmpl
Max Power- 82 bhp @ 6000 rpm
Fuel Type- Petrol
Seating Capacity- 5
Safety Rating- 4 star
3. MARUTI VITARA BREAZZA
MARUTI VITARA BREAZZA Lxi 1.5
Engine Capacity- 1462cc
Mileage- 17.03Kmpl
Max Power- 103 bhp @ 6000 rpm
Fuel Type- Petrol
Seating Capacity- 5
Safety Rating- 4 star
4. KIA SONET
KIA SONET HTE 1.2
Engine Capacity- 1197cc
Mileage- 18.4Kmpl
Max Power- 82 bhp @ 6000 rpm
Fuel Type- Petrol
Seating Capacity- 5
Safety Rating- 3 star
5. TATA NEXON
TATA NEXON XE
Engine Capacity- 1199cc
Mileage- 17.57Kmpl
Max Power- 118 bhp @ 5500 rpm
Fuel Type- Petrol
Seating Capacity- 5
Safety Rating- 5 star
By comparing all the above cars I recommend TATA PUNCH ADVENTURE AMT for Mr. Pughazhyendhii. It is because of the following reasons:
- It is the latest released car from Tata
- As he uses for long rides and daily use, mileage is concerned as Tata punch has 18.82kmpl, which is good as compared to all the other cars
- As he lives in a crowded city AMT transmission is more useful
- As he travel long distance with his child and othe family members, crash safety rating is so important as Tata punch has 5 star rating