Benchmarking

Benchmarking:

• Benchmarking involves a structured comparison between similar products, services/ processes on some dimensions of performance.
• For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews.
• Benchmarking is focused on the manufacturing process itself to

1. improve quality
2. decrease manufacturing times
3. reduce scrap and work
4. increase production

• Benchmarking process can operate at several levels i.e.,

• between similar processes in the same factory (or) service branch.
• between different factories (or) service branches.
• between different competing organizations.
• between different sectors using the same process.

• Best practices that can be applied for benchmarking are -

• Obtain a detailed understanding of current process performance gaps to determine benchmarking points.
• Provide thorough documentation of benchmarking objectives and scope.
• Generate thorough current process documentation to avoid waste of time and resources.
• Deliver primary metrics agreement to gauge pre and post - gap analysis.

Maruti Baleno (delta AMT)	Renault Nissan (Magnite)	TATA Altroz (XE)	Hyundai i20 (Magna Diesel)
On-road price - Rs. 8,82,000/- Seating capacity - 5 Combustion type - Petrol/Diesel Transmission - Manual/CVT Safety rating - 5 star (Global NCAP) 360 degrees camera - YES Air Bags - 6 Ground clearance - 170 mm Head lamps - LED Mileage - 23 kmpl Engine Power - 90 BHP Customer rating - 4.3 Engine Displacement - 1200 cc	On-road price - Rs. 8,91,000/- Seating capacity - 5 Combustion type - Petrol Transmission - Manual/CVT Safety rating - 4 star 360 degrees camera - YES Air Bags - 6 Ground clearance - 205 mm Head lamps - non-LED Mileage - 18.75 - 20 kmpl Engine Power - 100 BHP Customer rating - 4.2 Engine Displacement - 999 cc	On-road price - Rs. 8,82,000/- Seating capacity - 5 Combustion type - Petrol/Diesel Transmission - Manual Safety rating - 4 star 360 degrees camera - NO Air Bags - 6 Ground clearance - 165 mm Head lamps - non-LED Mileage - 25 kmpl Engine Power - 90 BHP Customer rating - 4.6 Engine Displacement - 1490 cc	On-road price - Rs. 10,07,000/- Seating capacity - 5 Combustion type - Diesel Transmission - Manual Safety rating - 4 360 degrees camera - NO Air Bags - 6 Ground clearance - 170 mm Head lamps - LED Mileage - 25 kmpl Engine Power - 98.63 BHP Customer rating - 4.4 Engine Displacement - 1493 cc

Conclusion:

• From the above comparison, we can see that the major requirements for a customer are nearly same except the On-road price, mileage, engine power and engine displacement.
• From the above details, a customer will get the best features in the TATA Altroz car since the customer rating is much better than other cars.
• So, in the price range of 8 - 10 lakhs, i recommend Mr. D.S. Pughazhyendhii to choose the TATA Altroz with the required features.