Benchmarking

BENCH MARKING

Definition: Benchmarking involves a structural comparison between similar products, services or processes on some dimensions of performance for example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews

Since Mr. S Pughazhyendhii is a married person and stays in Bangalore which is highly crowded, there were 5 members in his family. Since he is planning to buy the car which suits all his requirements like budget of 10 lakhs, comfortable journey for all his family members and one more requirement of Mr.DSP is it should be useful for office works and the travel to his native place Madurai which is 500kms from the city Bangalore.

Below are the some of the cars that I’m going to suggest Mr. DSP which will meet all his requirements, in this I’m going to compare 4 cars they are Tata Nixon, Maruti Suzuki Vitara Brazza, Mahindra XUV 300 and

TATA NEXON:

Company: Tata Motors

Model name: Tata Nixon

Price: 7.55 to 10 lakhs

Engine Variant: Both diesel and petrol available

No of seating capacity: 5-seater

TATA is the leading manufacturer of the automobiles in the Indian market, tata is known for safe and cost-efficient car manufacturer to the Indian people requirements. Tata Nixon is known for quality in terms of safety, which is rated 5 stars, car is available in both diesel (1199cc) and petrol (1497) engine and which gives mileage of 21.50km/ltr for diesel engine and 17.5km/ltr for petrol engine. 2 airbags available in the car. Nixon having good features like ABS brakes, electric sunroof with ground clearance 209mm which is very good for Indian roads. Cars weighs about 1179 to 1315kgs

Pro’s:

• Impressive ride quality
• Great suspension quality which performs well in Indian roads.
• Good ride quality on highways.

Cons’s:

• Some safety measures
• Audio system
• Lack of day and night mirror

Suzuki Vitara Brezza:

Company: Suzuki motors

Model name: Vitara Brezza

Price: 7.84 to 11 lakhs

Engine variant: Petrol engine.

No of seating capacity: 5-Seater

Maruti Suzuki is subsidiary of Suzuki motor cooperation of Japan which is leading car manufacturer to the Indian market. Suzuki is known for affordable cars which is major reason for their success.

Brezza given 4-star rating for safety. Car is available in petrol variant in both manual and automatic transmission of gears with mileage of 17.03km for manual transmission and 18.76km automatic transmission with engine capacity of 1462cc. Two air bags available in the front. Interesting features available are rear AC available, with road clearance of 198mm which is well suited for Indian kind of roads. Car weighs about 1110-1130kgs.

Pro’s:

• Brand value
• Extensive network across country which provides good service for the people.
• More features available inside cabin.

Cons’s:

• Only petrol engine variant available.
• Boot is smaller.
• Response of engine
• Sunroof not available

Mahindra XUV 300

Company: Mahindra motors

Model name: Mahindra XUV 300

Price: 8,41,500

Engine variant: Diesel variant (1497cc) and petrol variant (1197cc)

No of seating capacity: 5 seater

Mahindra motors are one among the top manufactures of automobiles in India. Mahindra are mainly involved in manufacturing of tractors in India also they have excelled in manufacturing of cars especially sport utility vehicle and compact sport utility vehicles one among those is XUV 300 which is compact SUV. Cars manufactured by Mahindra will be affordable to the common peoples. XUV 300 have 5 star rating interms of safety. XUV300 have features like 7 airbags, disc brakes for all 4 wheels, 3 steering modes and many more. Some of the pros and cons of XUV are listed below.

Pro’s:

• Ride and handling quality
• Safety features and equipment
• Comfortable seats and leg space for driver
• Design and looks

Cons’s:

• Boot space
• Some feature missing like rear ac, wireless charging points etc

Tata Indica Vista:

Company: Tata motors

Model name: Tata indica vista

Price: 4.11 to 6.83 lakhs

Engine variant: Diesel variant

No of seating capacity: 5 seater

As discussed above Tata motors are one among the leading automobile manufacturer in India. Tata are most famous manufacturing efficient cars with low cost to help all economic class people and one among those cars is indica vista. Engine capacity 1248cc and having two airbags in front. Car gives mileage of around 22.5km/ltr.

Pro’s:

• Better build quality
• Better handling and crash resistance

Cons’s:

• No automatic gear shifters
• Less boot space
• Less space inside the cabin.

Conclusion:

As we know the requirements of Mr. DSP which tells that he wants a car that should be suitable for 5 members, should also better mileage value because same car he uses to go to office and also for the city travelling and also he uses car to tavel to his native place which is 500kms from Bangalore.

By understanding above requirements, I would suggest Tata Nexon. Which will meet all the requirements of Mr. DSP. Tata nexon will give mileage of about 21.50 kms/ltr which is very good for the car in the category suv. Due to its give mileage it will help Mr. DSP to travel in Bangalore. Since nexon is a 5 seater car it will be comfortable to the all 5 family members to travel to their native 500 kmfrom Banglore. Its better t goes for Tata because it’s a Indian brand which have many no service stations across the country.