Benchmarking
Aim:-
To benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars.
To compare at least 4 vehicles.
Benchmarking:-
Benchmarking consists of a proper comparison between similar products, services, processes, or programs on the basis of some factors. Benchmarking is to compare the given product with the best product in that area. For example in cricket for some people, the benchmarking for some people would be like the Sachin Tendulkar, while others like M.S. Dhoni, etc. So benchmarking consists of comparing our product to the best product in that field. The best product may vary from person to person or place to place.
Requirement:- Mr. D.S. Pughazhyendhii needs a car under 10 lakhs.
List of suggested cars:-
1. Tata Nexon
2. Hyundai i20
3. Toyota Glanza
4. Maruti Suzuki Vitara Brezza
5. Renault Kiger
Specification of Cars:-
| Cars | Tata Nexon | Hyundai i20 | Toyota Glanza | M S Vitara Brezza | Renault Kiger |
| Model | XE | Magna 1.2 MT | S | LXi | RXT MT |
| Dimensions(L*B*H) | 3993*1811*1606 mm | 3995*1775*1505 mm | 3990*1745*1500 mm | 3995*1790*1640 mm | 3991*1750*1605 mm |
| Seating Capacity | 5 | 5 | 5 | 5 | 5 |
| Engine | 1199 cc | 1197 cc | 1197 cc | 1462 cc | 999cc |
| Turbocharger | Yes | No | No | No | No |
| Fuel | Petrol | Petrol | Petrol | Petrol | Petrol |
| Fuel Tank Capacity | 44 Liters | 37 Liters | 37 Liters | 48 Liters | 40 Liters |
| Transmission | Manual [6 Gears] | Manual [5 Gears] | Manual [5 Gears] | Manual [5 Gears] | Manual [5 Gears] |
| Mileage | 17.57 kmpl | 20.35 kmpl | 22.35 kmpl | 17.03 kmpl | 19.17 kmpl |
| Price | 9.22 Lakh | 8.60 lakh | 9.08 lakh | 9.57 lakh | 8.82 lakh |
| Ground Clearance | 209 mm | 170 mm | 170 mm | 198 mm | 205 mm |
| Boot Capacity | 350 Liters | 311 Liters | 318 Liters | 328 Liters | 405 Liters |
| NCAP Rating | 5 Star (Global NCAP) | 3 Star (Global NCAP) | Not Tested | 4 Star (Global NCAP) | 4 Star (ASEAN NCAP) |
| Airbag | 2 | 2 | 2 | 2 | 4 |
Pros. and Cons.
1. Tata Nexon
Pros:
- 350 L boots capacity
- 6 gears
- Sports Mode
- Turbocharger
- High Ground Clearance 209 mm
- Large Fuel Tank 44 Liters
- 5 Star Global NCAP Rating
Cons:
- Low Mileage
2. Hyundai i20
Pros:
- High Mileage
Cons:
- Low Height
- Low Width
- High Ground Clearance 170 mm
3. Toyota Glanza
Pros:
- High Mileage
Cons:
- Low Height
- Low Width
- High Ground Clearance 170 mm
4. Maruti Suzuki Vitara Brezza
Pros:
- Powerful 1462 cc Petrol Engine
- Large Fuel Tank 48 Liters
Cons:
- Low Mileage
5. Renault Kiger
Pros:
- 405 L boots capacity
- High Ground Clearance 209 mm
- 4 Airbags
Cons:
- Low Width
- Low engine Power 999cc
Conclusion:-
- I would like to suggest Tata Nexon.
- Tata Nexon has 350L boot capacity.
- Tata Nexon is turbocharged.
- Tata Nexon has sports mode.
- Tata Nexon has 5 Star Global NCAP Rating.
- Tata Nexon has a large fuel tank of 44 Liters.
- Tata Nexon has high ground clearance 209 mm.