Benchmarking

Aim:- To Conduct the Brief analysis on five seater family car.

Objective:- 

• To conduct a case study on benchmarking on SUV car between 8 to 10 lakhs
• To obtain a brief on Benching Marking .
• Compare the selected car by their features , prices and performance .
• To arrive at a conclusion suggesting suitable car .

Introduction :- Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies . Dimensions typically measured are quality , time and cost . Benchmarking is used to measure performance using a specific indicator ( cost per unit of measure , productivity per unit of measure , cycle time of x per unit of measure or defects per unit of measure ) resulting in a metric of performance that is then compared to others . Also referred to as " best practice benchmarking ' or ' process benchmarking " , this process is used in management in which organizations evaluate various aspects of their processes in relation to best - practice companies ' processes , usually within a peer group defined for the purposes of comparison . This then allows organizations to develop plans on how to make improvements or adapt specific best practices , usually with the aim of increasing some aspect of performance . Benchmarking may be a one - off event , but is often treated as a continuous process in which orgainzations continually seek to improve their practice.

An example of benchmark is to compare a recipe to the original chef's way of doing it. A benchmark is defined as a standard by which all others are measured. An example of a benchmark is a novel that is the first of its genre. A standard by which something is evaluated or measured.

Benchmarking will differ from each sectors , now we are going to discuss about bench marking in automotive industry . Here bench marking will be done by relating the mileage , cost , price , market value , and Exterior appeal , features of car , cost of the vehicle and vehicle specification of their competitor . In automotive sector they ae many aspects to check their vehicle while benchmarking . As important and initial stage they will evaluate the safety and comfort of the vehicle , it is done by pros and cons of the car with similar features in the automotive market . After all these checklist we can arrive at final product which can be better and suitable vehicle with low cost vehicle .

Case Study : Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city . His Family comprises five members including his wife , five - year - old boy , his father , and his mother . He visits his native place Madurai which is 500kms away from Bangalore once in a month . Also , he will be using his car to commute to his office . His budget falls between 8 to 10 lakhs on road . Please suggest to him with options so that he will buy a good car for his family . Note : Pughazhyendhii is fond of big cars List of car that we consider for benchmarking .

List of car that we consider for benchmarking:

Hyundai Venue

TATA Nexon

Maruti Baleno

Renault Kiger 

Hyundai Venue vs Tata Nexon vs Maruti Baleno vs Renault Kiger Comparison

Displacement (cc)	1197	1199	1197	999
Max Power (bhp@rpm)	81.86bhp@6000rpm	118.36bhp@5500rpm	88.50bhp@6000rpm	71.01bhp@6250rpm
Max Torque (nm@rpm)	113.76nm@4000rpm	170nm@1750-4000rpm	113Nm@4400rpm	96nm@3500rpm
Gear Box	5-Speed	6-Speed	5 Speed	5-Speed
Fuel Tank Capacity	45.0 (Litres)	44.0 (Litres)	37.0 (Litres)	40.0 (Litres)
Mileage (City)	12.43 kmpl	20.0 kmpl	15.0 kmpl
Tyre Size	195/65 R15	195/60 R16	185/65 R15	195/60 R16
Tyre Type	Radial	Tubeless, Radial	Tubeless, Radial	Tubeless, Radial
Length (mm)	3995	3993	3990	3991
Width (mm)	1770	1811	1745	1750
Height (mm)	1605	1606	1500	1605
Wheel Base (mm)	2500	2498	2520	2500
Boot Space (Litres)	350	350	318	405
Additional Features  Comfort & Convenience	Eco Coating Technology, Clutch Footrest, Intermittent Variable Front Wiper, Alternator Management System	Flat-bottom Steering Wheel	-	PM2.5 Clean Air Filter (Advanced Atmospheric Particulate Filter), Dual tone Horn, Driver & Passenger Front Adjustable Headrests, 12V Charging Socket - Front & Rear, Intermittent Position on Front Wipers, Rear Parcel Shelf, 8.9 cm LED Instrument Cluster
Additional Features  Interior	Black Single Tone Theme, Metal Finish Inside Door Handles, Front & Rear Door Map Pockets	Tri-arrow Theme Interiors, Full Digital Instrument Cluster	MID (Segment Display),Rear parcel shelf	Linear Interlock Seat Upholstery, Liquid Chrome Upper Panel Strip & Piano Black Door Panels, 3-spoke Steering Wheel with Mystery Black Accent, Mystery Black Interior Door Handles, High Centre Console with Armrest & Closed Storage, Steering Wheel Mounted Controls (Audio & PhoneControl), Liquid Chrome Gear Box Bottom Insert, Chrome Knob on Centre & Side Air Vents
On Road Price	Rs.7,91,114#	Rs.8,47,700*	Rs.8,08,505#	Rs.8,10,747*

Conclusion : In this comparison we made a benchmarking between them now after manufacturing . It will done before manufacturing at beginning of design itself will be happen . As per the benchmarking results we will suggest the  for regular life style people use them for official and personal commuting because of main advantage of mileage , price and larger boot space . We may suggest Baleno urban cruiser for long travel and better performance . Tata has good aesthetic appeal and high volume of fuel tank capacity , but as per pughazhyendhi point of view , Baleno suits better when consider about mileage and boot space for a family . As he travel to Madurai around 500km once in a while , he doesn't need more torque and power . A best choice of small family around 5 people , Honda WR - comes pughazhyendhi's budget and his requirement .