Benchmarking

BENCHMARKING:-

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.

It is particularly useful when comparing not only performance but also practice – in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way operate.Whilst if offers a significant learning opportunity benchmarking between competing organizations is harder than the other three because competitors do not want to disclose their process information since it is a source of competitive advantage to tem. So benchmarking of this kind often involves a third party who can collect the data, make the comparison and provide feedback but all on a confidential basis.

The below is an example in prospect of benchmarking we compare the properties like weight of overall BIW body

• For the case Mr. D.S. Pughazhyendhii his budget is 8 -10 lacs that can acomadate a space for 5 or he says he is fan of big cars also
• Below are the 4 different cars that are suitable as per his requirements

1. RENAULT KIGER RXZ MT DUAL TONE

Fuel Type : Petrol

ON ROAD PRICE : ₹8.33 Lakh

Seating Capacity : 5

Length : 3991

Width : 1750

Height : 1605

Bootspace : 405

Fuel Tank Capacity : 40L

Mileage (ARAI) : 19.17KMPL

2. MARUTI SUZUKI BALENO ZETA 1.2 DUALJET

Fuel Type : Petrol

ON ROAD PRICE : ₹8.35 Lakh

Seating Capacity : 5

Length : 3995

Width : 1745

Height : 1510

Bootspace : 339

Fuel Tank Capacity : 37L

Mileage (ARAI) : 23.87

3. TATA ALTROZ XZ (O) PETROL

Fuel Type : Petrol

ON ROAD PRICE : ₹8.11 Lakh

Seating Capacity : 5

Length : 3990

Width : 1755

Height : 1523

Bootspace : 345

Fuel Tank Capacity : 37L

Mileage (ARAI) : 19.05

4. NISSAN MAGNITE XV TURBO 1.0 MT

Fuel Type : Petrol

ON ROAD PRICE : ₹8.29 Lakh

Seating Capacity : 5

Length : 3994

Width : 1758

Height : 1572

Bootspace : 336

Fuel Tank Capacity : 40L

Mileage (ARAI) : 20

• For the case of Mr. D.S. Pughazhyendhii,I suggest either kiger or baleno.I would go with boleno its a sedan and Mr. D.S. Pughazhyendhii wants the car to drive regularly for occasions and as well as to work so he wants good mileage so baleno wins.