Benchmarking
Objective: - Picking up a car as per customer’s requirement with the help of benchmarking.
Benchmarking: - In automobile industry it involves a structured comparison between similar products or services on some performance dimension.
Customer’s requirements:
Price range: 8-10 lakh
Occupancy: 5 members
Routine: office
Planned: Trip/Vacation – 1000km once in a month
Car option: - Tata Nexon, Maruti Suzuki Vitara Brezza, Ford Ecosport, Mahindra XUV300
Hyundai Venue
Tata Nexon Vitara Brezza
Price – 8.68 lakh on road Price- 9.43 lakh on road
Variant Petrol XM Variant- VXI
ARAI- 17.0 KMPL ARAI-17.03KMPL
Seating Capacity – 5 Seating Capacity- 5
Safety rating- 5 star, NCAP Safety Rating- 4
Pros: - Pro: -
Ride Quality Interior Spacing
Speakers -8 NO Performance – 0-100 Kmph in 12.4s
City Mileage- 14.3KMPL Accelerates forward effortlessly in traffic
Braking Auto Dimming Rear view mirror
Boot space- 350 ltr Auto fold ORVM
Cons :- Cons :-
Interior spacing Interior Quality (Cheap plastic)
Impact design (Rear portion) Ride Quality (Noisy and bouncy)
Touch screen – Low responsive Safety – 4star rating NCAP
Ford Ecosport Mahindra XUV300
Price – 9.06 lakh Price- 9.07 lakh
Variant- 1.5 Petrol Ambiente Variant- XUV300 Petrol W4
ARAI- 15.9KMPL ARAI- 17.0 KMPL
Subcompact crossover SUV Seating Capacity-5
Seating Capacity- 5 Pros:-
Pros :- Interior Spacing- most comfortable
Styling- Sporty end angle of reclining.
Acceleration Ride quality- absorbs bumps
Driveability Safety- Automatically Dials emergency if
Cons:- airbags deployed
Mileage Cons:-
Ride quality- more brittle over bad roads, Mileage
Force to lower speed Awkward looking rear end
NO touch screen
Hyundai Venue
Price- 9.52 lakh
Variant- Venue 1.0 Turbo GDI MTS
ARAI- 18.27KMPL
Pros:-
Styling- High hood helps its SUV credibility
Interior/Infotainment Features- 8 speakers, Voice command
Mileage
Boot Space
Safety- Automatically dials emergency services if airbags deployed
Cons:-
Acceleration- need to shift to 4th gear to cross 100Kmph
Styling- Awkward rear end
Maintenance cost
Considering all aspects – DESIGN, INTERIOR, EXTERIOR, PERFORMANCE, MILEAGE, SPACING, RIDE QUALITY , SAFETY, PRICE, etc.
HYUNDAI VENUE is the winner.