Benchmarking

• Benchmarking in Automobile industry

"Benchmarking is the process of comparison of similar products on some dimensions of performance.Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor."

The above case of Mr. Pughazhyendhii leads to following filters. They

• The number of commuters is five including a child and hence the vehicle should be spacious with enough leg room
• He uses his car for Daily office commute and a monthly trip to his native .This would give a total estimate of more than 2500km/month and 20000km/year.
• The budget is from 8-10 Lakhs and he is also fond of big cars
• Based on these underpinning factors the suggestion would be a choice of SUV Vehicle and
• Considering the long run of the vehicle the viable option would be Diesel variant which helps to save fuel costs and other upfront maintenance and also has better mileage.
• In a crowded city like Bengaluru Automatic Gear transmission would be best suited but due to budget constraints and fuel efficiency Manual Transmission is preferred

Based on these requirements a detailed benchmarking is done to compare the specifications, advantages and other considerable parameters

Comparison Parameters of the Car Models

PERFORMANCE

• Maxindra XUV and Ford EcoSport are the front runners but TATA Nexon offers much stable performance both on the city traffic and highway with multi drive modes.
• Tata Nexon has Linear Power Delivery system and has better Engine power and torque only faling behind Maxindra XUV.
• The Reported ARAI Mileage shows Venue and Nexon are far better and Mahindra falls behind because of its power to weight ratio.

INTERIOR:

• TATA Nexon is the best among the group because of its spacious Cabin Interior with more Leg room for the rear passengers and suits best for the family drive by giving best seating for the fifth passenger.
• The Glove Box and Rear HVAC Vent are the standout features of TATA NEXON and also has improved sunvision and Instrument Panel Clusters with added utiliy holders along the side doors.
• Nexon's Infotainment touch screen has sub par performance compared to Ford Ecosport and Hyundai Venue.
• Maxindra XUV has a better Plastic Interior trim quality and Dual tone variant of Hyundai Venue and material looks better whereas the Quality of XM variant Nexon is not superior compared to other models
• The Blue link connectivity App with smarphone from Hyundai Venue gives additional scoring for Venue among others

EXTERIOR:

• TATA Nexon is a standout in this category and offers the maximum bootspace of 350 litres falling just behind EcoSport but Nexon provide way better ground clearence of 209mm which will be well suited for the Indian Roads
• The Facelift, Headlight and Tail Light are stylish in NEXON and gives a land rover discovery like front with beefy and bulky front end.
• The Lagged out ABC Pillars of TATA NEXON offers better head room among the other models.

CONFORT/SEFTY:

• Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhii for his frequent long drive.
• Apart from that Automatic Rain Sensing Wipers, Tyre pressure monitoring system are available in TATA NEXON 1.5XM within the price range
• TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test. Mahindra XUV also has a 5 star rating