Benchmarking

1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Suggested cars under 10 lakhs:

1. Toyota Urban Cruiser
2. Tata Nexon
3. Mahindra XUV300
4. Maruti Suzuki Ciaz
5. Honda Jazz

Cars under 10 Lakhs with Seating capacity of 5 Members.:

Mechanical Characteristics:

• BS6 Engine
• Good Suspension
• Good Milage
• Good NVH
• Good EURO NCAP Rating
• Strong BIW Design

Technical Specifications:

1) Toyota Urban Cruiser

Cost: 9.8 Lakhs (on Road) Version: Mid-Grade Transmission: Manual Transmission Engine: 1462cc Seating Capacity: 5-Seater Fuel Type: Petrol Milage :17.03 to 18.76 Kmpl Type: Sports Utility Vehicle (SUV)

Good Things:

• Toyota’s after-sales and service reliability
• Decently spacious and well-built cabin
• Light and easy driving dynamics

Could be better:

• Subtle looking compared to the competition
• No diesel powertrain
• Not as feature loaded as rivals

Cons:

No sunroof, need bigger screen, mileage is poor. Boot space is not promising when compared to the segment

2) Ford Ecosport:

Cost: 9.5 Lakhs (on Road) Version: Mid-Grade Transmission: Manual Transmission Engine: 1498cc Seating Capacity: 5-Seater Fuel Type: Petrol Milage :15 Kmpl Type: Sedan

Good Things

• Very spacious cabin
• Price undercuts competition
• Fuel efficient engines

Could be Better

• Slow shifting 4-speed auto box
• Bouncy high speed ride quality
• Engine Performance could be better

3) Mahindra XUV300

Cost: 9 Lakhs (on Road) Version: Mid-Grade Transmission: Manual Transmission Engine: 1197 to 1497cc Seating Capacity: 5-Seater Fuel Type: Petrol Milage :17 to 20Kmpl Type: XUV

Good Things

• Powerful diesel engine
• AMT is among the best in its class
• Comfortable ride quality

Could be Better:

• Top-end variant is pricey
• Interior fit and finish not the best
• Looks disproportionate in profile

4)Tata Nexon

Cost: 8.5 Lakhs(on Road) Version: Mid-Grade Transmission: Manual Transmission Engine: 1197 to 1497cc Seating Capacity: 5-Seater Fuel Type: Petrol Milage :17 to 20Kmpl Type: SUV

Good Things

• New sharper styling makes the new Nexonlook upmarket
• Five Star G-NCAP safety rating
• BS6 compliant powertrain

Could be Better

• Interior quality could have been better
• Petrol engine lacks low-end grunt
• Infotainment screen not as good as rivals

5) Honda Jazz

Cost: 9Lakhs (on Road) Version: Mid-Grade Transmission: Manual Transmission Engine: 1199cc Seating Capacity: 5-Seater Fuel Type: Petrol Milage :16.6 to 17.1Kmpl Type: SUV

Good Things:

• Spacious and user-friendly cabin
• Easy to drive, with an optional petrol CVT
• Versatile and practical package

Could be Better:

• No diesel options
• Lacks some equipment
• Expensive amongst rivals

Suggestion to the Customer:

• By considering customer requirement, I would like to suggest Tata Nexon for the customer because of its High EURO NCAP rating as well as by keeping customer Budget in mind. Not only that It has decent boot space and ground clearance up to 209mm and will give good milage.
• If the customer like to go some other brand, I would suggest Toyota Urban Cruiser, It is available with both manual and Automatic Transmission. Not only that Toyota cars are famous for Engine stability.

2 - Benchmarking:

Benchmarking is nothing but comparison between two or more similar Products produced by the same or different company. Technical benchmarking is done during the Predesign and development stage.

Benchmarking is done to determine the Performance capabilities of the product’s; benchmarking is done not only done to the products but also done between the services providing by different companies.

Benchmarking occurs across all types of companies, including private, public, nonprofit, and for-profit, as well as industries e.g., technology, education, and manufacturing. Many companies have positions or offices in the company that oversee benchmarking.

Example:

Tyre Benchmark test:

ATHOS IS OVERALL WINNER IN TYRE BENCHMARK TEST:

The tests carried out between September 2013 and January 2014 were based on a total of three identically constructed IVECO Stralia AS440S46T/FP LT tractor units of the latest series with EURO 6 engines, combined with Krone Mega trailer SD27. Each time, the whole units were equipped with tyres from one manufacturer. Of course, great importance was attached to the fuel consumption resulting from the use of the individual tyre brands. Their ranking sometimes varied depending on the useful load. Dunlop won the category of under 21 t, while Goodyear was top for a total weight of 32 t in the same size, with Athos taking respectable third and second places, respectively. After analyzing all the test criteria, such as fuel efficiency, grip in the wet, rolling resistance and economic efficiency, ATHOS tyres were top with 25 points.

3-compare at least 4 vehicles.

List of Vehicles:

Maruti Ciaz:

Hyundai Aura:

Honda Amaze:

VolksWagen Ameo:

SKoda Rapid:

In this we are going to compare sedans of various brands which are available in same price brand.

Comparision Between the Cars:

Cars	Maruti Ciaz	Scoda Rapid	Volkswagen Ameo	Honda Amaze	Hyundai Aura
Price(Lakh)	10 Lakh	9.5 Lakh	9.5 lakh	9 lakh	7.5 lakh
Variant	Mid Variant	Mid Variant	Mid Variant	Mid Variant	Mid Variant
Engine (cc)	1496	999	1498	1498	1186
No of cylinders	4	3	4	4	3
Fuel type	Petrol	Petrol	Petrol	Petrol	Petrol
Max Torque(nm@Rpm)	138nm@1750-4400rpm	175nm@1750-4000rpm	108.495bhp@4000rpm	160nm@1750rpm	190.2nm@1750-2250rpm
Max Power(bhp@rpm)	103.25bhp@5000-6000rpm	108.6bhp@5000-5500rpm	250Nm@1500-3000rpm	79.12bhp@3600rpm	73.97bhp@4000rpm
Transmission type	Manual & Automatic	Automatic	Manual &Automatic	Manual & Automatic	Manual & Automatic
Body Type	Sedan	Sedan	Sedan	Sedan	Sedan
Boot Space (Liters)	510	460	330	420	402
Fuel Tank Capacity (Liters)	43	55	45	35	37

Conclusion:

• All Mid varient cars are get compared in the above table. I Would suggest Hyundai Aura because it offers each and every feature offered by its rival companies, not only that it offers sufficient boot space than others do.
• If customer need a Premium car experiance I would suggest Volkswagen Ameo, we know VW is famous for Premium user experiance but in this case customer will have to adjust about the boot space.
• If customer need safest car of him or for his family, I would suggest Honda Amaze, Honda is Famous for building best cars which will provide not only best user experiance but olso safety to the passangers.