Benchmarking
- BENCH MARKING
A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive. As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and to strengthen or improve the potential of their vehicles.
Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors
- ANALYSIS
first we have to find which fuel variant will be suitable for him
RUNNING COST
Petrol /Diesel
Monthly visit to Madurai= 500*2= 1000km
To office consider its in 10 km radius=10*2*24=480 km
Total=1500 rounding up (monthly)
Total= 18000 kms yrly
taking into consideration the average fuel economy of the cars we selected for comparison;
diesel=25 km/ltr ; petrol =18.96 km/ltr
total fuel cost for diesel car for one year = (1800/25)102.23* = 73,605 rs
*diesel price in bangalore on 24/10/21
total fuel cost for petrol car for one year = (1800/18.96)111.34* =1,0,5702.531 rs
*petrol price in bangalore on 24/10/21
difference = 32,096.93 rs
petrolvariant requires more money for gas
OWNERSHIP COST
taking into consideration the on road price of the petrol & diesel models of the cars we selected for comparison
we found out that the diesel variant costs more than its petrol counterpart and the difference is from 1.5 to 1.9 lakhs
More over higher price means higher emi and higher premium charges for insurance.
diesel variant is more costlier
MAINTENANCE COST
The maintenance cost of diesel cars is higher than petrol cars. This is because consumables like engine oil and spares used in diesel vehicles are more expensive.
it can come upto 1.5 times.
petrol variant is cheaper to maintain
VERDICT
PETROL variant will be suitable for mr pugazhenthi due to his low usage rate.
BENCHMARKING
We considered 6 models under his budget considering the number of family members and the nature of his trip.
|
Model |
Honda amaze mt 1.2vx |
Baleno Dual jet zeta |
Nexon XE (base model) |
KIA SONET 1.2 HTK |
Hyundai venue S |
Tata altroz XZ |
|
On road price(Lakh): |
9.85 |
10.10 |
8.92 |
9.48 |
9.67 |
10 |
|
Type: |
Sedan |
Hatchback |
SUV |
SUV |
SUV |
Hatchback |
|
Engine capacity |
1199 |
1197 |
1199 |
1197 |
1197 |
1199 |
|
Max Power/ torque |
99 1110 |
88.5 113 |
118.36 170 |
81.86 115 |
81.86 113.76 |
84.88 113 |
|
height |
1498 |
1510 |
1606 |
1625 |
1605 |
1523 |
|
width |
1695 |
1745 |
1811 |
1790 |
1790 |
1755 |
|
length |
3995 |
3995 |
3995 |
3995 |
3995 |
3990 |
|
connectivity |
Android auto/ Apple car play |
Android auto/ Apple car play |
nil |
Android auto/ Apple car play |
Hyundai I blue |
Android auto/ Apple car play |
|
Braking system |
ABS |
ABS with EBD |
ABS |
ABS with EBD |
ABS |
ABS with EBD |
|
Rear ac duct |
yes |
no |
no |
yes |
yes |
yes |
|
airbags |
2 |
2 |
2 |
2 |
2 |
2 |
|
Tank capacity |
35 |
37 |
44 |
45 |
45 |
37 |
|
Boot space |
420 |
339 |
350 |
392 |
350 |
345 |
|
Exp mileage |
18.46 |
21 |
17.2 |
18.4 |
17.52 |
19.05 |
prices as of 24/10/21 in bangalore city*
CONCLUSION
According to pugazhenthi's needs an SUV car will suit him. In the given budget KIA sonnet 1.2 HTK ,petrol variant will be a best buy for him. It offers better connectivity, safety features, more boot space and mileage.