Benchmarking

OBJECTIVE:

Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Introduction:

Benchmarking:

Benchmarking in simple words can be described as the process of comparing products, services or processes of a company to similar products, services or processes of other competitor companies. Benchmarking is very much required to a company to survive, adapt and grow in this fast changing world of technology, it helps the company to asses where they are falling behind in competition and where they can improve.

There are four main types of benchmarking:

1. Performance Benchmarking: Here the quantitative data such as KPIs, measure, etc are compared. It is the initially step taken by the companies to identify and understand the performance gaps.

2. Practice Benchmarking: it is a collection and comparison of qualitative data such as how an activity is carried in a company through people, process and technology.

3. Internal Benchmarking: as the name suggests this benchmarking is carried among the internal entities of the company which have shared metrics and/or practices. The internal entities can be based on the different units, product lines, departments, programs, geographies, etc., within the company.

4. External Benchmarking: it is similar to the internal benchmarking, instead of comparing among the internal entities the comparison is carried out between different companies.

To suggest pughazhyendhii a better Car, Suggesting & Benchmarking some cars to him.

His Requirements:

• 5-Seater Capacity.

• Considering a Better Comfort for child and for his mom.

• Budget 8-10lkhs.

• Likes a Big Cars.

These popular cars are:

1. TATA NEXON XMA

2. MAHINDRA XUV300 2 W4

3. TOYOTA URBAN CRUISER Mid-Grade MT

4. KIA SONET HTK Plus 1.2

5. MARUTI SUZUKI VITARA BREZZA VXi

6. FORD ECOSPORT Ambiente 1.5L Ti-VCT

TATA NEXON XMA:

Tata Nexon XMA is the petrol variant in the Nexon line up and is priced at ₹ 9.90 Lakh. It returns a certified mileage of 16 kmpl. This XMA variant comes with an engine putting out 118 bhp @ 5500 rpm and 170 Nm @ 1750 rpm of max power and max torque respectively. Tata Nexon XMA is available in AMT transmission and offered in 5 colours: Daytona Grey, Foliage Green, Pure Silver, Flame Red and Calgary White.

Key Specifications of Tata Nexon

Fuel Type	Diesel
Engine Displacement (cc)	1497
Max Power (bhp@rpm)	108.5bhp@4000rpm
Max Torque (Nm@rpm)	260Nm@1500-2750rpm
Seating Capacity	5
Transmission Type	Automatic
Boot Space (Litres)	350
Fuel Tank Capacity	44.0
Body Type	SUV
ARAI Mileage	21.5 kmpl
City Mileage	14.03 kmpl
Service Cost (Avg. of 5 years)	Rs.4,447

Key Features of Tata Nexon

Power Steering	Power Windows Front
Anti-Lock Braking System	Air Conditioner
Driver Airbag	Passenger Airbag
Automatic Climate Control	Fog Lights - Front
Alloy Wheels

Pros

• Build Quality

• Funky and Appealing Design Language

• Diesel Engine

• Ride-Handling Balance

• Spacious and Practical Cabin

Cons

• Unrefined and Not So Powerful Petrol Engine

• After-Sales Service

• Funky Design May Not Be to Everyone's Taste

• Slow Speed Ride

• Missing Features

MAHANDRA XUV300 1.2 W4:

Mahindra XUV300 1.2 W4 is the petrol variant in the XUV300 line up and is priced at ₹ 9.36 Lakh. It returns a certified mileage of 17 kmpl. This 1.2 W4 variant comes with an engine putting out 109 bhp @ 5000 rpm and 200 Nm @ 2000 rpm of max power and max torque respectively. Mahindra XUV300 1.2 W4 is available in Manual transmission and offered in 5 colours: Napoli Black, Aqua Marine, Dsat Silver, Red Rage and Pearl White.

Key Specifications of Mahindra XUV300

Engine Displacement (cc)	1497
Max Power (bhp@rpm)	115bhp@3750rpm
Max Torque (Nm@rpm)	300Nm@1500-2500rpm
Seating Capacity	5
Transmission Type	Automatic
Boot Space (Litres)	259 l
Fuel Tank Capacity	42.0
Body Type	SUV
ARAI Mileage	20.0 kmpl
Fuel Type	Diesel

Key Features of Mahindra XUV300

Power Steering	Power Windows Front
Anti-Lock Braking System	Air Conditioner
Driver Airbag	Passenger Airbag
Fog Lights - Front	Alloy Wheels
Multi-function Steering Wheel

Pros

• Ride and Handling

• Safety Features and Equipment

• Premium, Well-Built, and a Comfortable Cabin

• Powerful Engines

• Design and Looks

Cons

• Boot Space

• White Interiors

• Cramped Footwell

• Missing Features

• No Proper Automatic Gearbox

TOYOTA URBAN CRUISER Mid-Grade MT:

Toyota Urban Cruiser Mid-Grade MT is the petrol variant in the Urban Cruiser line up and is priced at ₹ 9.90 Lakh. It returns a certified mileage of 17.03 kmpl. This Mid-Grade MT variant comes with an engine putting out 103 bhp @ 6000 rpm and 138 Nm @ 4400 rpm of max power and max torque respectively. Toyota Urban Cruiser Mid-Grade MT is available in Manual transmission and offered in 6 colours: Spunky Blue, Iconic Grey, Rustic Brown, Suave Silver, Groovy Orange and Sunny White.

Key Specifications of Toyota Urban Cruiser

Engine Displacement (cc)	1462
Max Power (bhp@rpm)	103.26bhp@6000rpm
Max Torque (Nm@rpm)	138nm@4400rpm
Seating Capacity	5
Transmission Type	Automatic
Boot Space (Litres)	328
Fuel Tank Capacity	48.0
Body Type	SUV
ARAI Mileage	18.76 kmpl
Fuel Type	Petrol

Key Features of Toyota Urban Cruiser

Power Steering	Power Windows Front
Anti-Lock Braking System	Air Conditioner
Driver Airbag	Passenger Airbag
Automatic Climate Control	Fog Lights - Front
Alloy Wheels

Pros

• Refined and a reliable petrol motor

• Good Mileage

• Additional Warranty

• Feature Loaded

Cons

• Lack of features

• No Diesel Engine

• Looks exactly the same as Maruti Brezza

KIA SONET HTK Plus 1.2:

Kia Sonet HTK Plus 1.2 is the petrol variant in the Sonet line up and is priced at ₹ 9.77 Lakh. It returns a certified mileage of 18.4 kmpl. This HTK Plus 1.2 variant comes with an engine putting out 82 bhp @ 6300 rpm and 115 Nm @ 4200 rpm of max power and max torque respectively. Kia Sonet HTK Plus 1.2 is available in Manual transmission and offered in 7 colours: Intelligence Blue, Aurora Black Pearl, Gravity Grey, Beige Gold, Steel Silver, Intense Red and Glacier White Pearl.

Key Specifications of Kia Sonet

Engine Displacement (cc)	1493
Max Power (bhp@rpm)	113.42bhp@4000rpm
Max Torque (Nm@rpm)	250nm@1500-2750rpm
Seating Capacity	5
Transmission Type	Automatic
Boot Space (Litres)	392
Fuel Tank Capacity	45.0
Body Type	SUV
ARAI Mileage	19.0 kmpl
Fuel Type	Diesel
Service Cost (Avg. of 5 years)	Rs.3,980

Key Features of Kia Sonet

Power Steering	Power Windows Front
Anti-Lock Braking System	Air Conditioner
Driver Airbag	Passenger Airbag
Automatic Climate Control	Automatic Climate Control
Fog Lights – Front	Alloy Wheels

Pros:

• Frugal and Diversified Powertrains

• Good Boot Space and Ground Clearance

• Loads of Features

• Affordable Diesel AT

Cons:

• Lack of Seating Space.

• Not so Supple ride.

MARUTI SUZUKI VITARA BREZZA VXi:

Maruti Suzuki Vitara Brezza VXi is the petrol variant in the Vitara Brezza line up and is priced at ₹ 9.97 Lakh. It returns a certified mileage of 17.03 kmpl. This VXi variant comes with an engine putting out 103 bhp @ 6000 rpm and 138 Nm @ 4400 rpm of max power and max torque respectively. Maruti Suzuki Vitara Brezza VXi is available in Manual transmission and offered in 6 colours: Torque Blue, Granite Grey, Autumn Orange, Sizzling Red, Premium Silver and Pearl Arctic White.

Key Specifications of Maruti Vitara Brezza

Engine Displacement (cc)	1462
Max Power (bhp@rpm)	103.26bhp@6000rpm
Max Torque (Nm@rpm)	138nm@4400rpm
Seating Capacity	5
Transmission Type	Automatic
Boot Space (Litres)	328
Fuel Tank Capacity	48.0
Body Type	SUV
ARAI Mileage	18.76 kmpl
Fuel Type	Petrol
Service Cost (Avg. of 5 years)	Rs.6,619

Key Features of Maruti Vitara Brezza

Power Steering	Power Windows Front
Anti-Lock Braking System	Air Conditioner
Driver Airbag	Passenger Airbag
Automatic Climate Control	Fog Lights - Front
Alloy Wheels

Pros

• Competent 1.5-LPetrol Engine

• Smooth Automatic Gearbox

• Complaint Suspension Setup

• Extensive Features List

• Excellent After-Sales Service

Cons

• No Diesel Engine!

• Small Boot

• Not So Responsive Engine

• Dated 4-Speed AT

• Missing Features

FORD ECOSPORT Ambiente 1.5L Ti-VCT:

Ford EcoSport Ambiente 1.5L Ti-VCT is the petrol variant in the EcoSport line up and is priced at ₹ 9.34 Lakh. It returns a certified mileage of 15.9 kmpl. This Ambiente 1.5L Ti-VCT variant comes with an engine putting out 121 bhp @ 6500 rpm and 149 Nm @ 4500 rpm of max power and max torque respectively. Ford EcoSport Ambiente 1.5L Ti-VCT is available in Manual transmission and offered in 7 colours: Absolute Black, Lightning Blue, Smoke Grey, Canyon Ridge, Moondust Silver, Race Red and Diamond White.

Key Specifications of Ford EcoSport

Engine Displacement (cc)	1498
Max Power (bhp@rpm)	98.63bhp@3750rpm
Max Torque (Nm@rpm)	215nm@1750-2500rpm
Seating Capacity	5
Transmission Type	Manual
Boot Space (Litres)	352
Fuel Tank Capacity	52.0
Body Type	SUV
Service Cost (Avg. of 5 years)	Rs.3,688
ARAI Mileage	21.7 kmpl
Fuel Type	Diesel

Key Features of Ford EcoSport

Power Steering	Power Windows Front
Anti-Lock Braking System	Air Conditioner
Driver Airbag	Passenger Airbag
Automatic Climate Control	Fog Lights - Front
Alloy Wheels

Pros

• Build Quality

• Powerful and Responsive Engines

• Looks

• Driving Dynamics

• Long List of Safety Features

Cons

• Not So VFM

• Feels Dated

• Stiff Suspension Setup

• Narrow Second Row

• Thick A-Pillar Causes Blind Spot

Conclusion:

Thus, based on the requirement of Mr.D.S. Pughazhyendii, I would like to suggest him to buy “TATA NEXON”. Because as mentioned above that Mr.D.S. Pughazhyendii is fond of big cars, “TATA NEXON” has a height 1606 of mm, which is a big height for 5-seater car. This car can also commute long drive as it has driving range upto 765.6 km and fuel capacity of 44 litres and baby sitter mount also there.