Benchmarking

Problem Statement

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises of five members including his wife, five-year-old boy, his father and mother. He visits his native place Madurai which is 500 kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest him with options so that he will buy a good car for his family.

Aim:

To suggest Mr.D.S. Pughazhyendhii with options so that he will buy a good car for his family.

Conditions:

• He has 5 members in his family.
• He is fond of big cars.
• The car should be suitable to travel in the city as well as on highways.
• His budget is 8 to 10 lakhs.

What is Automotive Benchmarking?

Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry. The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.

Benchmarking is a process where you measure your product success against other similar products to discover if there is a gap in performance that can be closed by improving your performance. Studying other products can highlight what it takes to enhance your product efficiency. Benchmarking is used to measure performance of different kinds of products using a specific resulting in a metric of performance that is then compared to others.

The bench marking process involves the following steps :-

1. Planning
2. Collection of information
3. Analysis of data
4. Implementation
5. Monitoring

Cars that should be considered:

1. Maruti Suzuki Baleno Alpha Automatic

2. Maruti Suzuki S-Cross Sigma

3. Maruti Suzuki Vitara-Brezza

4. Tata Nexon XM Diesel

Comparison:

Conclusion

After comparisons of cars, I would recommend "TATA NEXON" to Mr. D.S. Pughazhyendhii for these specific reasons:-

• It is the only and first car indigeniously built car in India with Five star rating from EURO NCAP.
• Tata has introduced IRA connected car technology which can be connected through a sim in android and will give signal when car goes 3 meters away from its location.
• Nexon also has Xpress cooling function which cools down the temperature inside car in just 8 minutes with certain conditions.
• Nexon provides AC vents both in front and rear for passengers with two speed adjustments. Although it is not very suitable for three adults at back but a child upto 15 years can come in middle comfortably.
• Tata nexon has a big beefy look which makes it to look like range rover. Its color and stylish look make it unique from others.
• Nexon provides big Boot space of 350 litres and can accommodate large amount of things.
• It has provided maximum 31 utility spaces inside where travellers can keep their things easily.
• Nexon comes with good ground clearance of 209 mm which makes it to drive very easily on rough and bumpy surfaces.