Benchmarking

1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

2. Prepare a report explaining what is benchmarking
3. compare at least 4 vehicles.
4. provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made.

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance.

In simple words, its reverse engineering an automobile and improving every aspects of automobile than that of competitors.

Automotive Benchmarking involves 6 stages –

1. Auto Feature – Here more than 3000 plus features are measured inside the car in detail.
2. 3D scanning - Each parts of a car are teared down, scanned by 3D camera and every data’s are saved.
3. Auto- Reverse – each and every system in the car is analysed in detail.
4. Lightning – Luminosity and latency of head and rear lights are compared here.
5. & 6. Electrical Architecture and Electronics – things like wiring system, pin harness, electrical system configuration etc are pinned out in automobile and power electronics used in the car are studied.

This above data is captured by any automotive OEM to improve their product than that of competitors.

Case –

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars.

Comparison Report -

Below are some of cars under 10 lakhs,

My suggestion to Mr. D.S. Pughazhyendhii is to choose between TATA Nexon and KIA Sonet.

But my personal take as he is using it for personal use and family used safety is important first to drive in cities and long ranges also with good traction and brake control. I suggest him to buy TATA Nexon.

Conclusion –

• TATA Nexon is having 5-star NCAP rating in safety.
• The mileage is 17.4 kms which is actually good for SUV.
• The ground clearance is 209 mm which is well suited for Indian roads.
• Braking and traction assist is important in a car for smooth and safe driving whic is good in Nexon.
• BS 6 compliant turbocharged,6 speed manual transmission with dual air bags at front is added plus point.

So for these reasons TATA Nexon is selected