Benchmarking
Answer: 1
- D.S. Pughazhyendhii who lives in Bangalore (highly crowded city) who want to purchase new car for commute to his office and family trip (Once in a month – Approx. 1000 kms.) In his family 5 year child and senior citizen parents included. So, he want to buy luxury (big) comfort car.
- There are multiple car types available in the market like Hatchback, Sedan, Compact Sedan, CUV/Crossover, Crossover Hatchback, MPV/Minivan, SUV (Sports Utility Vehicle), Crossover SUV, Compact SUV, Station Wagon, Hybrid cars etc.
- D.S. Pughazhyendhii has to purchase Sedan or Compact Sedan car as per his requirement.
- Because there are good options as per his budget between 8 to 10 lakh Rupees (On road). There are various fuel options like Petrol, Diesel or CNG. But I prefer Petrol or Diesel for him.
- Transmission type also available as Manual gearing system and Automatic gearing system. But In automatic gearing Mileage becomes down compared to Manual gearing. So, I prefer Manual gearing system.
Answer: 2
- Bench marking process: Benchmarking which is the process of measuring performance of a own company's products, processes, dimensions or services as internally and externally means comparison with of ranking amongst competitors which is the best.
- Bench marking is the regular basis process for best product development. In this Continuous Improvement cycle many departments working like Technology, Financial, Marketing, Process/Operations, Marketing, and Services etc.
- Four main types: internal (Comparing processes within the organization), external (Comparing to other organizations), competitive (Specifically comparing to direct competitors) and Performance (Analyzing metrics to set performance standards).
Answer: 3
In different sheet
Answer: 4
Conclusion of report:
- D.S. Pughazhyendhii has to purchase Maruti Suzuki Dzire car because of lowest price amongst above all cars 9,10,370 INR (on road), best mileage 23.26 kmpl in petrol fuel system and many best features compared to all.