Benchmarking

BENCHMARKING:-

Benchmarking is the process of measuring the performance of a company's products, services, or processes against what is considered the best in the industry, the "best in class," of another business. The point of benchmarking is to identify internal opportunities for improvement. By studying top-performing companies, deconstructing what makes that top performance possible, and then comparing those processes to how your business operates, you can implement changes that will lead to significant improvements.This may mean changing product features to more closely match a competitor's offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customerThere are two basic types of improvement opportunities: continuous and dramatic. Continuous improvement is incremental, involving only small adjustments to make large-scale progress. Dramatic improvement can only be achieved by redesigning the entire internal work process.

REQUIREMENT:-

Benchmark with presently available cars in the market for the following case.

TATA NEXON:-

PROS:-

1.Powerful And Torquey Petrol And Diesel Engine Options

2.Good Road Presence And Ground Clearance

3.Best in class safety package

CONS:-

1.Quality of plastics inside the cabin
2.Lazy infotainment
3.Bit of a rough ride

SPECIFICATION:-

MODELS / SPECIFICATIONS	TATA NEXON
ARAI Mileage	21.5 kmpl
Engine Displacement (cc)	1497
Max Torque (nm@rpm)	260Nm@1500-2750rpm
Transmission Type	Automatic
Fuel Tank Capacity	44
Max Power (bhp@rpm)	108.5bhp@4000rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	16.06/17

HYUNDAI VENUE:-

PROS:-

1.Convenience of driving on offer
2.Three different engine options
3.Feature loaded

CONS:-

1.Not as big as competitors
2.There is no diesel automatic on offer
3.1.2 Petrol is weak on punch.

MODELS / SPECIFICATIONS	HYUNDAI VENUE
ARAI Mileage	18.14kmpl
Engine Displacement (cc)	998
Max Torque (nm@rpm)	171.6Nm@1500-4000rpm
Transmission Type	Automatic
Fuel Tank Capacity	45
Max Power (bhp@rpm)	118.35bhp@6000rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	4 stars NCAP rating

SUZUKI VITARA BREEZA:-

PROS:-

1.Efficient 1.5 petrol
2.Good value for money
3.Neutral ride, easy to drive

CONS:-

1.Now there is no diesel option
2.Competitors offer more space
3.The design is not as attractive as before

MODELS / SPECIFICATIONS	MARUTI SUZUKI VITARA BREZZA
ARAI Mileage	18.76kmpl
Engine Displacement (cc)	1462
Max Torque (nm@rpm)	138Nm@4400rpm
Transmission Type	Automatic
Fuel Tank Capacity	48
Max Power (bhp@rpm)	103.26bhp@6000rpm
Seating Capacity	5
Boot Space (Litres)	328
Body Type	SUV
Safety	12.51/17

FOR ECO SPORT:-

PROS:-

1.Build quality
2.Powerful and responsive engines
3.Driving Dynamics
4.A long list of safety features

CONS:-

1.Seems dated
2.Stiff suspension setup
3.Narrow second row
4.A thick A-pillar causes a blind spot

MODELS / SPECIFICATIONS	FORD ECO SPORT
ARAI Mileage	21.7kmpl
Engine Displacement (cc)	1498
Max Torque (nm@rpm)	215Nm@1750-2500rpm
Transmission Type	Manual
Fuel Tank Capacity	52
Max Power (bhp@rpm)	98.63bhp@3750rpm
Seating Capacity	5
Boot Space (Litres)	352
Body Type	SUV
Safety	4 stars NCAP rating

CONCLUSION:-

I would suggest Tata Nexon for Mr. DS Pughazendhi family, Nexon is an excellent offering which is the safest car in its segment. It is also a value for money product with class leading features.