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Benchmarking

AAnmol Vyas14 Jun 2023

Benchmarking in the automotive industry refers to the practice of comparing the performance, processes, products, or practices of automotive companies against their competitors or industry leaders. It involves evaluating key metrics and indicators to assess the relative strengths and weaknesses of different companies within the automotive sector.

Benchmarking in the automotive industry can cover a wide range of areas, including:

  1. Product Development and Design: Comparing the design and engineering processes, innovation strategies, time-to-market, and product quality of automotive companies. This helps identify areas for improvement and innovation.

  2. Manufacturing and Operations: Analyzing manufacturing processes, efficiency, productivity, quality control, supply chain management, and cost management. This allows companies to identify best practices, optimize operations, and reduce costs.

  3. Vehicle Performance and Technologies: Evaluating vehicle performance metrics such as fuel efficiency, emissions, safety features, technology integration, and advanced driver-assistance systems (ADAS). This helps companies understand market trends, identify competitive advantages, and enhance their product offerings.

  4. Customer Experience and Satisfaction: Assessing customer service, dealer networks, warranty programs, post-sales support, and overall customer satisfaction. This allows companies to benchmark their customer-centric practices against industry leaders and improve the overall customer experience.

  5. Sales and Marketing Strategies: Comparing sales volumes, market share, pricing strategies, marketing campaigns, brand perception, and customer loyalty. This helps companies understand market dynamics, competitive positioning, and effective marketing approaches.

  6. Sustainability and Environmental Practices: Evaluating the environmental impact of automotive companies' operations, such as greenhouse gas emissions, waste management, and sustainability initiatives. This allows companies to identify areas for improvement and align with industry sustainability standards.

In my view,

Mr . D.S. Pughazhyendhii's family requires what Safe Car yet the value which offers an Equilibrium strike of Mileage, Maintenance with Good space, Features and a Social Status too of not to be owning a car which is of entry segment but one which offers Value.

With Transformation happening in Mindsets - Safety along with Good Interiors, Features are also making an important buying aspect.

Mr . D.S. Pughazhyendhii's major requirements in a car:                                                  

  • 5-7 seats for his family members.
  • Budget: Rs. 8-10 Lakhs/-, on road price
  • Good Mileage
  • Good car for easy commuting within city and long drive as well.
  • He is also fond of big cars.
  • 5-7 seats for his family members.

                                                                                                                                                                                                                    I would suggest diesel/ petrol  Engine Vehicle, is preferrable.   

UGGESTION OF CARS:

  1. Maruti Suzuki Swift
  2. Hundai i20
  3. Tata Nexon
  4. Kia Sonet
  5. Maruti Suzuki Vitara Brezza.

Maruti Suzuki : diesel/petrol

Diesel : 8 Lakhs

Petrol : 6 Lakhs

 MODEL: Maruti Suzuki Swift   

   

Specification 

  1. Engine Options:

    • 1.2-liter K-Series Petrol Engine
      • Max Power: 82 bhp at 6,000 rpm
      • Max Torque: 113 Nm at 4,200 rpm

  2. Transmission Options:

    • 5-speed Manual Transmission
    • 5-speed AMT (Automatic Manual Transmission)

  3. Fuel Efficiency:

    • Petrol MT: 21.21 kmpl (ARAI-certified)
    • Petrol AMT: 21.21 kmpl (ARAI-certified)

  4. Suspension System:

    • Front: McPherson Strut with Coil Spring
    • Rear: Torsion Beam with Coil Spring

  5. Brakes:

    • Front: Ventilated Discs
    • Rear: Drum Brakes

  6. Dimensions:

    • Length: 3,840 mm
    • Width: 1,735 mm
    • Height: 1,530 mm
    • Wheelbase: 2,450 mm
    • Ground Clearance: 163 mm
    • Boot Space: 268 liters

  7. Fuel Tank Capacity: 37 liters

  8. Tyre Size: 165/80 R14 (LXi/LDi, VXi/VDi), 185/65 R15 (ZXi/ZDi, ZXi+/ZDi+, ZXi AGS/ZDi AGS, ZXi+/ZDi+ AGS)

  

  1. Safety Features (top variants):

    • Dual Front Airbags
    • ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution)
    • Brake Assist
    • Reverse Parking Sensors
    • ISOFIX Child Seat Anchors
    • High-Speed Alert System
    • Seat Belt Reminder

Features:

As of my knowledge cutoff in September 2021, the latest model of the Maruti Suzuki Swift available in India is the 3rd generation Swift, Here are some of the notable features of the latest model:

  

  1. Exterior Features:

    • Projector headlamps with LED daytime running lights
    • LED taillamps
    • Body-colored ORVMs (Outside Rear View Mirrors) with integrated turn indicators
    • Chrome front grille
    • Alloy wheels (available in higher variants)

  2. Interior Features:

    • Dual-tone interior theme
    • Flat-bottom steering wheel with mounted audio and phone controls
    • Automatic climate control
    • Push-button start/stop
    • Electrically adjustable and foldable ORVMs
    • Rear parking sensors
    • Power windows (front and rear)
    • Adjustable front and rear headrests
    • 60:40 split-folding rear seats (available in higher variants)

  3. Infotainment System:

    • Touchscreen infotainment system
    • Apple CarPlay and Android Auto compatibility
    • Bluetooth connectivity
    • USB and AUX ports
    • Steering-mounted audio controls
    • Speakers (number may vary depending on the variant)

  4. Safety Features (top variants):

    • Dual front airbags
    • ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution)
    • Brake Assist
    • Reverse parking sensors
    • ISOFIX child seat anchors
    • High-speed alert system
    • Seat belt reminder

  5. Convenience Features:

    • Keyless entry
    • Electric power steering
    • Rear wiper and washer
    • Tilt-adjustable steering wheel
    • Driver seat height adjuster (available in higher variants)
    • Front and rear power outlets
    • Rear parcel tray
    • Boot lamp

Hundai i20

Petrol : 9 Lakhs

Model : All new i20

specifications of the Hyundai i20 can vary depending on the specific variant and model year. Here are the general specifications of the latest model (as of my knowledge cutoff in September 2021):

 

  1. Engine Options:

    • 1.2-liter Kappa Petrol Engine:

      • Displacement: 1,197 cc
      • Max Power: 82 bhp at 6,000 rpm
      • Max Torque: 115 Nm at 4,200 rpm

    • 1.0-liter Turbo GDi Petrol Engine:

      • Displacement: 998 cc
      • Max Power: 118 bhp at 6,000 rpm
      • Max Torque: 172 Nm at 1,500-4,000 rpm

    • 1.5-liter U2 CRDi Diesel Engine:

      • Displacement: 1,493 cc
      • Max Power: 99 bhp at 4,000 rpm
      • Max Torque: 240 Nm at 1,500-2,750 rpm

  2. Transmission Options:

    • 5-speed Manual Transmission (1.2L Petrol)
    • 6-speed Manual Transmission (1.0L Turbo Petrol, 1.5L Diesel)
    • 7-speed Dual Clutch Transmission (1.0L Turbo Petrol)

  3. Fuel Efficiency (ARAI-Certified):

    • 1.2L Petrol MT: Around 20 kmpl
    • 1.0L Turbo Petrol MT: Around 20 kmpl
    • 1.0L Turbo Petrol DCT: Around 20 kmpl
    • 1.5L Diesel MT: Around 25 kmpl

  4. Suspension System:

    • Front: MacPherson Strut with Coil Springs
    • Rear: Coupled Torsion Beam Axle with Coil Springs

  5. Brakes:

    • Front: Disc (Ventilated)
    • Rear: Drum

  6. Dimensions:

    • Length: 3,995 mm
    • Width: 1,775 mm
    • Height: 1,505 mm
    • Wheelbase: 2,580 mm
    • Ground Clearance: 170 mm
    • Boot Space: 311 liters

  7. Fuel Tank Capacity: 37 liters

  8. Tyre Size: R15 or R16, depending on the variant

  9. Safety Features (top variants):

    • Dual front airbags
    • Side and curtain airbags
    • ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution)
    • Brake Assist
    • Electronic Stability Control (ESC)
    • Vehicle Stability Management (VSM)
    • Hill Start Assist Control (HAC)
    • Rear parking sensors with camera display
    • ISOFIX child seat anchors
    • Tyre Pressure Monitoring System (TPMS) (available in higher variants)

 Features.

Here are some of the notable features of the Hyundai i20 (latest model):

 

  1. Exterior Features:

    • Projector headlamps with LED daytime running lights
    • LED tail lamps
    • Chrome front grille
    • Shark fin antenna
    • Turn indicators on ORVMs (Outside Rear View Mirrors)
    • Alloy wheels (size varies with variants)

  2. Interior Features:

    • Premium dual-tone interior theme
    • Leather-wrapped steering wheel and gear knob (available in higher variants)
    • Fully digital instrument cluster with multi-information display
    • Automatic climate control
    • Electrically adjustable and foldable ORVMs
    • Rear parking sensors with camera display (available in higher variants)
    • Front and rear power windows
    • Adjustable rear headrests
    • Rear parcel tray

  3. Infotainment System:

    • Touchscreen infotainment system (size varies with variants)
    • Apple CarPlay and Android Auto compatibility
    • Bluetooth connectivity
    • USB and AUX ports
    • Steering-mounted audio controls
    • Arkamys premium sound system (available in higher variants)
    • Wireless charging pad (available in higher variants)

  4. Safety Features (top variants):

    • Dual front airbags
    • Side and curtain airbags
    • ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution)
    • Brake Assist
    • Rear parking sensors with camera display
    • Electronic Stability Control (ESC)
    • Vehicle Stability Management (VSM)
    • Hill Start Assist Control (HAC)
    • ISOFIX child seat anchors
    • Tyre Pressure Monitoring System (TPMS) (available in higher variants)

  5. Convenience Features:

    • Keyless entry
    • Engine Start/Stop button
    • Electric power steering
    • Rear wiper and washer
    • Tilt and telescopic-adjustable steering wheel
    • Driver seat height adjuster
    • Front and rear power outlets
    • Rear parcel tray
    • Boot lamp

Tata Nexon

Petrol : 8 Lakhs

Diesel : 10 Lakh

Model : Tata Nexon.

Features.

The Tata Nexon is a compact SUV that offers a range of features. Here are some of the notable features of the Tata Nexon (latest model):

        

  1. Exterior Features:

    • Dual-tone roof (available in higher variants)
    • Projector headlamps with LED daytime running lights
    • LED taillamps
    • Signature Humanity Line front grille
    • Body-colored ORVMs (Outside Rear View Mirrors) with turn indicators
    • Roof rails
    • 16-inch alloy wheels (size may vary with variants)
    • Shark fin antenna

  2. Interior Features:

    • Premium upholstery and finish
    • Fully digital instrument cluster with multi-information display
    • Flat-bottom steering wheel with mounted audio and phone controls
    • Automatic climate control
    • Height-adjustable driver seat
    • Electrically adjustable and foldable ORVMs
    • Rear parking sensors with camera display (available in higher variants)
    • Front and rear power windows
    • Adjustable rear headrests
    • Rear seat armrest with cup holders

  3. Infotainment System:

    • Touchscreen infotainment system (size varies with variants)
    • Apple CarPlay and Android Auto compatibility
    • Bluetooth connectivity
    • USB and AUX ports
    • Steering-mounted audio controls
    • 8-speaker Harman audio system (available in higher variants)

  4. Safety Features (top variants):

    • Dual front airbags
    • Side and curtain airbags
    • ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution)
    • Brake Assist
    • Rear parking sensors with camera display
    • Electronic Stability Program (ESP)
    • Hill Hold Control (HHC)
    • Roll Over Mitigation (ROM)
    • Traction Control System (TCS)
    • Corner Stability Control (CSC)
    • ISOFIX child seat anchors
    • Seat belt pretensioners and load limiters

  5. Convenience Features:

    • Keyless entry and push-button start
    • Electric power steering
    • Rear wiper and washer
    • Tilt-adjustable steering wheel
    • Height-adjustable driver seat
    • Front and rear power outlets
    • Rear parcel tray
    • Boot lamp
    • Adjustable rear seatback

  6. Advanced Safety Features (higher variants):

    • Front fog lamps with cornering assistance
    • Reverse parking camera
    • Automatic headlamps
    • Rain-sensing wipers
    • Tyre pressure monitoring system
    • Emergency brake assist

Specifications

Sure! Here are the specifications of the Tata Nexon (2021 model) available at my knowledge cutoff in September 2021:

      

  1. Engine Options:

    • Petrol Engine:

      • 1.2-liter Revotron Turbocharged Petrol Engine
      • Displacement: 1,199 cc
      • Max Power: 118 bhp at 5,500 rpm
      • Max Torque: 170 Nm at 1,750-4,000 rpm

    • Diesel Engine:

      • 1.5-liter Revotorq Turbocharged Diesel Engine
      • Displacement: 1,497 cc
      • Max Power: 108 bhp at 3,750 rpm
      • Max Torque: 260 Nm at 1,500-2,750 rpm

  2. Transmission Options:

    • 6-speed Manual Transmission
    • 6-speed Automated Manual Transmission (AMT) (available in select variants)

  3. Fuel Efficiency (ARAI-Certified):

    • Petrol MT: Around 17 kmpl (depending on the variant)
    • Petrol AMT: Around 17 kmpl (depending on the variant)
    • Diesel MT: Around 23 kmpl (depending on the variant)
    • Diesel AMT: Around 23 kmpl (depending on the variant)

  4. Suspension System:

    • Front: Independent McPherson dual-path strut with coil spring
    • Rear: Semi-independent twist beam with coil spring and shock absorber

  5. Brakes:

    • Front: Disc (Ventilated)
    • Rear: Drum

  6. Dimensions:

    • Length: 3,994 mm
    • Width: 1,811 mm
    • Height: 1,607 mm
    • Wheelbase: 2,498 mm
    • Ground Clearance: 209 mm
    • Boot Space: 350 liters

  7. Fuel Tank Capacity: 44 liters

  8. Tyre Size: R16 (size may vary with variants)

  9. Safety Features (top variants):

    • Dual front airbags
    • Side and curtain airbags
    • ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution)
    • Brake Assist
    • Rear parking sensors with camera display
    • Electronic Stability Program (ESP)
    • Hill Hold Control (HHC)
    • Roll Over Mitigation (ROM)
    • Traction Control System (TCS)
    • Corner Stability Control (CSC)
    • ISOFIX child seat anchors
    • Seat belt pretensioners and load limiters

Kia Sonnet

Petrol : 9 Lakhs

Model : Kia Sonnet

  

The specifications of the Kia Sonet can vary depending on the specific variant and model year. Here are the general specifications of the Kia Sonet (2021 model) available at my knowledge cutoff in September 2021:

  1. Engine Options:

    • Petrol Engines:

      • 1.2-liter Smartstream Petrol Engine:

        • Displacement: 1,197 cc
        • Max Power: 82 bhp at 6,300 rpm
        • Max Torque: 115 Nm at 4,200 rpm

      • 1.0-liter Turbo GDi Petrol Engine:

        • Displacement: 998 cc
        • Max Power: 118 bhp at 6,000 rpm
        • Max Torque: 172 Nm at 1,500-4,000 rpm

    • Diesel Engines:

      • 1.5-liter CRDi Diesel Engine:
        • Displacement: 1,493 cc
        • Max Power: 99 bhp at 4,000 rpm
        • Max Torque: 240 Nm at 1,500-2,750 rpm

  2. Transmission Options:

    • 5-speed Manual Transmission (1.2 Petrol)
    • 6-speed Manual Transmission (1.0 Petrol and 1.5 Diesel)
    • 6-speed iMT (Intelligent Manual Transmission) (1.0 Petrol)
    • 7-speed DCT (Dual Clutch Transmission) (1.0 Petrol)
    • 6-speed Automatic Transmission (1.5 Diesel)

  3. Fuel Efficiency (ARAI-Certified):

    • Petrol MT: Around 18-24 kmpl (depending on the variant and engine)
    • Petrol iMT: Around 18-19 kmpl (depending on the variant and engine)
    • Petrol DCT: Around 18 kmpl (depending on the variant and engine)
    • Diesel MT: Around 20-24 kmpl (depending on the variant and engine)
    • Diesel AT: Around 19 kmpl (depending on the variant and engine)

  4. Suspension System:

    • Front: MacPherson Strut with Coil Spring
    • Rear: Coupled Torsion Beam Axle with Coil Spring

  5. Brakes:

    • Front: Disc (Ventilated)
    • Rear: Drum (1.2 Petrol), Disc (1.0 Petrol and 1.5 Diesel)

  6. Dimensions:

    • Length: 3,995 mm
    • Width: 1,790 mm
    • Height: 1,642 mm
    • Wheelbase: 2,500 mm
    • Ground Clearance: 211 mm
    • Boot Space: 392 liters

  7. Fuel Tank Capacity: 45 liters

  8. Tyre Size: R16 (size may vary with variants)

  9. Safety Features (top variants):

    • Dual front airbags
    • Side and curtain airbags
    • ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution)
    • Brake Assist System
    • Electronic Stability Control (ESC)
    • Vehicle Stability Management (VSM)
    • Hill-start Assist Control (HAC)
    • Rear parking sensors
    • Rear parking camera with guidelines
    • ISOFIX child seat anchors
    • Speed-sensing auto door lock

Features 

  

  1. Exterior Features:

    • Tiger-nose grille design
    • Projector headlamps with LED daytime running lights
    • LED taillamps
    • Floating roofline
    • Roof rails
    • 16-inch alloy wheels (size may vary with variants)
    • Rear spoiler with integrated stop lamp
    • Skid plates (front and rear)

  2. Interior Features:

    • Premium upholstery and finish
    • Leather-wrapped steering wheel and gear shift knob
    • 10.25-inch HD touchscreen infotainment system (size may vary with variants)
    • Apple CarPlay and Android Auto compatibility
    • Bluetooth connectivity
    • USB and AUX ports
    • Steering-mounted audio controls
    • Wireless phone charger
    • Automatic climate control
    • Electric sunroof (available in higher variants)
    • Push-button start with smart key

  3. Safety Features:

    • Dual front airbags
    • Side and curtain airbags
    • ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution)
    • Brake Assist
    • Rear parking sensors
    • Reverse parking camera with guidelines
    • Electronic Stability Control (ESC)
    • Hill-start Assist Control (HAC)
    • Vehicle Stability Management (VSM)
    • ISOFIX child seat anchors
    • Seat belt pretensioners and load limiters

  4. Convenience Features:

    • Keyless entry
    • Electric power steering
    • Rear wiper and washer
    • Tilt-adjustable steering wheel
    • Height-adjustable driver seat
    • Front and rear power windows
    • Rear parcel tray
    • Boot lamp
    • Adjustable rear seatback

  5. Advanced Features (higher variants):

    • Ventilated front seats
    • Bose premium sound system with subwoofer
    • UVO connected car technology with voice commands
    • Wireless Apple CarPlay and Android Auto
    • Smart pure air purifier with virus protection
    • Front parking sensors
    • Multi-drive modes (Normal, Eco, and Sport)
    • Remote engine start via UVO Connect

  6. Other Features:

    • Multi-function steering wheel
    • Automatic headlamps
    • Rain-sensing wipers
    • Rear defogger
    • Electrically adjustable and foldable ORVMs (Outside Rear View Mirrors)
    • Auto-dimming IRVM (Inside Rear View Mirror)
    • Rear AC vents
    • Adjustable rear headrests
    • Follow-me-home headlamps

Based on Mr. D.S. Pughazhyendhii's requirements and budget, here are a few car options that he can consider:

Hyundai i20: The Hyundai i20 is a popular premium hatchback that offers a comfortable and spacious cabin. It comes with a range of features and has good safety ratings. The i20 offers a smooth ride and efficient engines, making it suitable for city commutes and occasional long trips.

 

  1. Engine Options:

    • 1.2-liter Kappa Petrol Engine:

      • Displacement: 1,197 cc
      • Max Power: 82 bhp at 6,000 rpm
      • Max Torque: 115 Nm at 4,200 rpm

    • 1.0-liter Turbo GDi Petrol Engine:

      • Displacement: 998 cc
      • Max Power: 118 bhp at 6,000 rpm
      • Max Torque: 172 Nm at 1,500-4,000 rpm

    • 1.5-liter U2 CRDi Diesel Engine:

      • Displacement: 1,493 cc
      • Max Power: 99 bhp at 4,000 rpm
      • Max Torque: 240 Nm at 1,500-2,750 rpm

  2. Transmission Options:

    • 5-speed Manual Transmission (1.2L Petrol)
    • 6-speed Manual Transmission (1.0L Turbo Petrol, 1.5L Diesel)
    • 7-speed Dual Clutch Transmission (1.0L Turbo Petrol)

  3. Fuel Efficiency (ARAI-Certified):

    • 1.2L Petrol MT: Around 20 kmpl
    • 1.0L Turbo Petrol MT: Around 20 kmpl
    • 1.0L Turbo Petrol DCT: Around 20 kmpl
    • 1.5L Diesel MT: Around 25 kmpl

  4. Suspension System:

    • Front: MacPherson Strut with Coil Springs
    • Rear: Coupled Torsion Beam Axle with Coil Springs

  5. Brakes:

    • Front: Disc (Ventilated)
    • Rear: Drum

  6. Dimensions:

    • Length: 3,995 mm
    • Width: 1,775 mm
    • Height: 1,505 mm
    • Wheelbase: 2,580 mm
    • Ground Clearance: 170 mm
    • Boot Space: 311 liters

  7. Fuel Tank Capacity: 37 liters

  8. Tyre Size: R15 or R16, depending on the variant

  9. Safety Features (top variants):

    • Dual front airbags
    • Side and curtain airbags
    • ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution)
    • Brake Assist
    • Electronic Stability Control (ESC)
    • Vehicle Stability Management (VSM)
    • Hill Start Assist Control (HAC)
    • Rear parking sensors with camera display
    • ISOFIX child seat anchors
    • Tyre Pressure Monitoring System (TPMS) (available in higher variants

  • I will recommend Huyandi i20 for Mr. D.S. Pughazhyendhii
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