Benchmarking
Initially we dont have any idea to design a new car.In this case,we are doing some comparison between different cars available in the market.so we are using Benchmarking concept.In vehicle developement process contains four stages,
1.Predesign and development
2.Design Engineering
3.Development Engineering
4.Start of Production and vehicle at market
This benchmarking is available in Predesign and development .In this stage it contains four types
1.Benchmarking I
2.concept preparation
3.carryover study
4.Benchmarking II
BENCHMARKING I:
Benchmarking are also known as comparison.In this stages we are comparing different vehicles about their design,features,price,specifications and what their are prodiving best to their consumers.Also ,we are studying their Pros and cons of the vehicle.Benchmarking I is a product level analysis.
BENCHMARKING II is part level analysis.so we can choose whether we can use the same part or we need to use different parts in order to improve the quality.
Benchmarking is important process so we can find the strength and weakness of our competator so that we can improve our company standards to sustain in the global market.So the primary goal is to introduce new concepts or improve current process to meet high standards.Its not one time effort .Rather than its continuous process improvement to be competative.
REQUIREMENTS:
Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars.
COMPARISION BETWEEN THESE CARS,
- Tata Nexon
- Hyundai Venue
- Maruti Suzuki Vitara Brezza
- Ford Eco Sport
TATA NEXON:
Pros:
- Best in class safety package
- Powerful engines (petrol & diesel)
- Ride and feels like a big vehicle
Cons:
- Quality of plastic inside the cabin
- Sluggish infotainment
- Slightly hard ride
|
MODELS / SPECIFICATIONS |
TATA NEXON |
|
ARAI Mileage |
21.5 kmpl |
|
Engine Displacement (cc) |
1497 |
|
Max Torque (nm@rpm) |
260Nm@1500-2750rpm |
|
Transmission Type |
Automatic |
|
Fuel Tank Capacity |
44 |
|
Max Power (bhp@rpm) |
108.5bhp@4000rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
350 |
|
Body Type |
SUV |
|
Safety |
16.06/17 |
HYUNDAI VENUE :
Pros:
- Ease of driving on offer
- Three different engine options
- Feature loaded
Cons:
- Isn't as big as rivals
- No diesel automatic on offer
- 1.2 petrol is weak on punch
|
MODELS / SPECIFICATIONS |
HYUNDAI VENUE |
|
ARAI Mileage |
18.14kmpl |
|
Engine Displacement (cc) |
998 |
|
Max Torque (nm@rpm) |
171.6Nm@1500-4000rpm |
|
Transmission Type |
Automatic |
|
Fuel Tank Capacity |
45 |
|
Max Power (bhp@rpm) |
118.35bhp@6000rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
350 |
|
Body Type |
SUV |
|
Safety |
4 stars NCAP rating |
MARUTI SUZUKI VITARA BREZZA :
Pros:
- Peppy & efficient 1.5 petrol
- Good value for money
- Neutral ride, easy to drive
Cons:
- No more diesel option
- Rivals offer more space
- Design isn�t attractive as before
|
MODELS / SPECIFICATIONS |
MARUTI SUZUKI VITARA BREZZA |
|
ARAI Mileage |
18.76kmpl |
|
Engine Displacement (cc) |
1462 |
|
Max Torque (nm@rpm) |
138Nm@4400rpm |
|
Transmission Type |
Automatic |
|
Fuel Tank Capacity |
48 |
|
Max Power (bhp@rpm) |
103.26bhp@6000rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
328 |
|
Body Type |
SUV |
|
Safety |
12.51/17 |
FORD ECO SPORT:
The Ford Ecosport is considered as one of the best sub-4m compact SUVs currently on sale in the Indian market. The car gets powerful and refined engines and also comes with an aggressive and appealing design language. If you in the market to buy a new compact SUV and wondering if the Ecosport is the best of all.
Pros:
- Build Quality
- Powerful and Responsive Engines
- Looks
- Driving Dynamics
- Long List Of Safety Features
Cons:
- Not So VFM
- Feels Dated
- Stiff Suspension Setup
- Narrow Second Row
- Thick A-Pillar Causes Blind Spot
|
MODELS / SPECIFICATIONS |
FORD ECO SPORT |
|
ARAI Mileage |
21.7kmpl |
|
Engine Displacement (cc) |
1498 |
|
Max Torque (nm@rpm) |
215Nm@1750-2500rpm |
|
Transmission Type |
Manual |
|
Fuel Tank Capacity |
52 |
|
Max Power (bhp@rpm) |
98.63bhp@3750rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
352 |
|
Body Type |
SUV |
|
Safety |
4 stars NCAP rating |
By comparing these cars,i would suggest Mr. D.S. Pughazhyendhii to go with TATA NEXON .First saftey is important so people will perfer saftey first.Nexon got excellent saftey rating.second reason is mileage and comfort.so nexon is good for city and long travel use