Benchmarking

1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

As per my suggestion the following car is best budget which comes under 8 to 10 lakhs for Mr. D.S. Pughazhyendhii family.

On-Road Price for Bangalore

maruti brezza

Maruti Brezza price ranges between Rs. 8.29 Lakh - Rs. 14.14 Lakh depending on the variant selected.

Maruti Ertiga

Mahindra Bolero Neo

Tata Tiago EV

Tata Nexon

Tata Punch

Kia Seltos

Kia Seltos price ranges between Rs. 10.89 Lakh - Rs. 19.65 Lakh depending on the variant selected.

Tata Altroz

Tata Altroz price starts at Rs. 6.60 Lakh and goes upto Rs. 8.50 Lakh (Avg. ex-showroom). Altroz comes in 43 variants. Altroz price for top model in petrol is Rs. 8.50 Lakh. Altroz price for base model in cng is Rs. 7.55 Lakh. Altroz price for base model in diesel is Rs. 8.15 Lakh. Whereas the price of Altroz automatic version starts from Rs. 8.55 Lakh.

2. Prepare a report explaining what is benchmarking

Benchmarking is the practice of comparing business processes and performance metrics against industry best standards and best practices from other companies. Parameters such as quality, time and cost are usually measured.

Benchmarking is used to measure performance using a specific metric (cost per unit of measurement, performance per unit of measurement, cycle time per unit x, or defect per unit), resulting in a measurement of performance Which is compared with others.

The 12 stage methodology consists of:

• Select subject
• Define the process
• Identify potential partners
• Identify data sources
• Collect data and select all partners
• Determine the gap
• Establish process differences
• Target future performance
• Communicate
• Adjust goal
• Implement
• Review and recalibrate

Technical benchmarking is performed by design staff to determine the capabilities of products or services, especially in comparison to the products or services of leading competitors. For example, on a scale of one to four, four being best, how do designers rank the properties of your organization’s products or services? If you cannot obtain hard data, the design efforts may be insufficient, and products or services may be inadequate to be competitive.

Benchmarking in the automobile industry

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.

It is particularly useful when comparing not only performance but also practice – in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:

• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process

3. Compare at least 4 vehicles.
4. 

4. Provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made.

At last, the final car for Mr. D.S. Pughazhyendhii from my side is Tata Tiago EV which have price of Rs. 8.49 lakh, ex-showroom, making it one of the most affordable electric cars in India. The price goes up to Rs. 11.79 lakh for the top-spec XZ+ Tech Lux variant. At this price, the Tiago EV is around Rs. 1.85 lakhs cheaper than the fully-loaded Tigor EV and Rs. 5.51 lakh less than the top-spec Nexon EV.

• Tata Tiago EV Price: Most-affordable electric car in India

  The Tata Tiago EV hatchback is available at a price of Rs. 8.49 lakh, ex-showroom, making it one of the most affordable electric cars in India. The price goes up to Rs. 11.79 lakh for the top-spec XZ+ Tech Lux variant. At this price, the Tiago EV is around Rs. 1.85 lakhs cheaper than the fully-loaded Tigor EV and Rs. 5.51 lakh less than the top-spec Nexon EV.

• Tata Tiago EV Safety: Based on a 4-star rated platform

  Tata bets big on safety and boasts of three five-star safety ratings with the Tata Punch, Tata Nexon and the Altroz. The Tiago EV is not far behind as it is based on the 4-star Global NCAP Rated Tiago Platform. The Tiago EV gets front airbags, ABS with EBD, reverse camera with dynamic guidelines, i-TMPS and IP67-rated battery pack and motor.