Benchmarking
BENCHMARKING :- In Automotive Industry Benchmarking is in the sense of comparison between similar products. it may be the comparison of performance, features and specifications. it is used by businesses to compare the key metrics of their operations to those of other companies and remain competitive in the market.
These are the two types of Benchmarking -
- Benchmarking - 1 :- This is the Product level of comparison. it is also the analysis of vehicle safety comfort, engine efficiency and the performance of the vehicles.
- Benchmarking - 2 :- This is the part level of comparison where we focusing on BIW components like fender, hood and roof etc. and analysing its properties such as material type, thickness, no. of parts and its overall weight.
Let's Consider on Mr. D.S. Pughazhyendhii case -
Case -
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
So after seeing the Mr. D.S. Pughazhyendhii case we get some points that will help to find a option to buy a car for him.
1. As discussed in the case, he has five family members so he needs at least five seater car.
2. He visits his native place Madurai which is 500 kms away from Bangalore so he needs long range drive performance car of good speed and efficient.
3. he is also fond of big cars Compact SUV's are best suited within his budget range currently available in market.
4. his budget falls between 8 to 10 lakhs on road.
So if any person want to buy the car he generally looks at the features, specifications, comfort, mileage, engine power etc. in the available price range. so we are going to compare four vehicles on basis of these features in range of Mr. D.S. Pughazhyendhii budget.
These are the four SUV's Vehicles that we are going to compare -
1. Tata Nexon
2. Mahindra XUV 300
3. Hundai Venue
4. Maruti Brezza
so let's look one by one -
1. TATA NEXON
This is the specifications of this car -
These are the Key Features of this car -
We also consider the pros and cons of the car -
2. MAHINDRA XUV 300
Look at the specification of the car -
These are the Key Features of this car -
let's consider the pros and cons -
3. HUNDAI VENUE -
Specifications of Hundai Venue -
The Key Features of Hundai Venue -
These are the Pros and Cons of this car -
4. MARUTI BREZZA -
Specifications of this car -
The key features of the car -
let's consider the pros and cons of this car -
Conclusion :-
So after seeing all the specifications and key features of above four cars go for the best option according to the Mr. D.S. Pughazhyendhii requirements. Here after looking at all the cars we see that MAHINDRA XUV 300 car has engine capacity of 1197 to 1497 cc. it is a five seater car which has five star rating (Global NCAP) safety. it is one of the few cars which offer a plaint ride regardless of the speed. it has 7 Airbags and a lot of features. it's price is 8.41 lakhs onward that comes under the Mr. D.S. Pughazhyendhii budget. so i suggest him buy the MAHINDRA XUV 300.