Benchmarking
WHAT IS BENCH MARKING?
Benchmarking in the automobile industry involves a structured comparison between similar products services or processess on some dimensional of performance
FOR EXAMPLE:
It can be used to compare the availability and delivery of features in a product and in this form often provides the basics of consumer test and reviews.These loook at products and services and provide recommendation based on which is best or some form of ranking amongst competitors.It is particularly useful when comparing not only performance but also practice - in other words what to do the different organizations do to enable that performance to be delivered.And applied in this way it is a powerful tool in process innovation on studying how the best acheive their performance can provide powerful clues for changing the way processes operate
PROCESS BENCHMARKING OF THIS KIND CAN OPREATE AT SEVERAL LEVELS:
- Between similar processes in the same factory or service branch
- Between different factories or service branches
- Between different competing organizations
- Between different sectors using the same process
1. Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
CASE INFERENCES:
- The client lives in a crowded metro so the vehicle must be nimble and small
- Vehicle must be capable of transporting 4 adults and 1 child comfortably
- Vehicle must be able to make the occasional long trip in excess of 1000km safely and comfortably
- Cost between 8-10 lakhs around
- Client has a preference for large cars so as per requirements as large hatchback or a crossover is recommended.
VEHICLES SHORTLISTED:
TATA NEXON
HYUNDAI VENUE
MARUTI VITTARA BREZZA
MARUTI SUZUKI BALENO
TATA NEXON 1.5 REVORTOR XE DIESEL:
- Price Ex showroom-Rs 7,73054
- Price On-road- Rs.9,80,638
ARAI mileage-21.5kmpl
Engine-1.5L Turbocharged engine (1497cc)
Transmission-6 speed manual
Boot space-350l
Pros:
- Spacious
- punchy Diesel
- Best in class safety(NCAP 5 star)
Cons:
Subpar fit and finish interior
Maruti Vitara Brezza
Price Ex-showroom-Rs.7,81,273
Price On-road -Rs.9,43,322
ARAI mileage-24.3kmpl
Engine-DDis 200 Diesel Engine(1248cc)
Torque 200Nm@1750rpm
Transmission-6speed manual
Bout space-3281
Pros:
- Overall Design
- Road dynamics
- price
Cons
Less powerful engine
MARUTI BALENO:
price Ex-showroom-Rs.8,15,121
Price On-Road-Rs.9,70,839
ARAI mileage-27.39
- Engine-DDiS Diesel Engine
- Torque-190Nm@2000rpm
- Transmission-5 speed manual
- Boot space-339l
Pros:
- BS-6 compliant
- Spacious for a hatchback
- Efficient engine
cons:
- poor build quality
- Lacklustre diesel
HYUNDAI VENUE
price Ex-shoeroom-RS.7,75,000
Price On-Road-Rs.9,57,744
ARAI mileage-23.7kmpl
- Engine-1396cc diesel
- Torque-220Nm
- Transmission-6 speed manual
- Boot space-350l
Pros:
- Attractive pricing
- Smooth engine
Cons:
- Lower interior space
2.Brake feel could be better
TATA NEXON 1.5 REVOTORQ XE DIESEL
As per the clients requirements I would recommend The TATA NEXON 1.5 REVOTORQ XE DIESEL compared to the other contenders the Nexon has the overall better space,fuel economy and engine power and all in one.It also has a drive mode selector which is convenient in different traffic and road situation.And to top it all off it has the best safety rating compared to the others,Therefore in my opinion this car would be best for Mr.Pughazhyendhi and his family.
