Benchmarking

AIM: To study about benchmarking, based on study to suggest a good car that satisfies all the needs

Mr. D.S. Pughazhyendhii in his price range.

DEFINITION

Benchmarking is the process of comparing your own organization, its operations or processes against other organizations in your industry or in the broader marketplace. Benchmarking can be applied against any product, process, function or approach in business

TYPES OF BENCHMARKING

There are many different types of bench marking that fall into primary three categories;

• Internal benchmarking
• Competitive benchmarking
• Strategic benchmarking

INTERNAL BENCHMARKING

Within your company have established best practices in processes similar to yours, internal benchmarking involves analyzing what they are doing so you can find areas where you can improve and be more efficient

For example we could compare performance of two stores within your company to make a report. In which stores you want to improve simply needs to share their process and procedure.

COMPETITIVE BENCHMARKING

In this type comparison of products, services, process and methods of your direct competitors company

For example, you can compare the product quality of competitive company to yours. If your competitor is getting better quality, you need to analyze what is the difference is and figure out how to improve the quality of product

STRATEGIC BENCHMARKING

This type of benchmarking when you need to look beyond your on industry to identify world-class performance and best practices so you look for ways to adapt their method to your procedure and processes

STEPS INVOLVED IN BENCH MARKING

These are the following steps to be followed

• Determine the process to be benchmarked
• Determine the organization to be benchmarked
• Gather data
• Analyze for gaps
• Determine future trends
• Revel result and sell the process
• Achieve consensus on revised goals
• Establish action plans

Now we discuss about our case study

Case study: Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 Lakh on road. Please suggest to him with options so that he will buy a good car for his family.

Based on some criteria we suggest five cars, There are listed below

1. HYUNDAI VENUE
2. MARUTI SUZUKI BREZZA LXI
3. TATA NEXON
4. NISSAN MAGNITE XL TURBO

CARS AND PRICES	HYUNDAI VENUE E 1.2 ₹9.35 Lakh	MARUTI SUZUKI BREZZA LXI ₹ 9.86 Lakh	TATA NEXON XE ₹9.55 LAKH	NISSAN MAGNITE XL TURBO ₹ 9.82 Lakh
Engine	1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC	1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC	1199 cc, 3 Cylinders Inline, 2 Valves/Cylinder, SOHC	999 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC
Engine Type	1.2 Kappa	K15C Smart Hybrid	1.2L Turbocharged Revotron	1.0L HRAO Turbo
Fuel Type(Know More)	Petrol	Petrol	Petrol	Petrol
Max Power (bhp@rpm)(Know More)	82 bhp @ 6000 rpm	102 bhp @ 6000 rpm	118 bhp @ 5500 rpm	99 bhp @ 5000 rpm
Max Torque (Nm@rpm)(Know More)	114 Nm @ 4000 rpm	136.8 Nm @ 4400 rpm	170 Nm @ 1750 rpm	160 Nm @ 2800 rpm
Mileage (ARAI) (kmpl)(Know More)	17.5View Mileage Details	20.1View Mileage Details	17.5View Mileage Details	20View Mileage Details
Emission Standard(Know More)	BS6 Phase 2	BS 6	BS 6	BS 6
Height (mm)(Know More)	1617	1685	1606	1572
Ground Clearance (mm)(Know More)	195	-	209	205
Bootspace (litres)(Know More)	350	328	350	336
NCAP Rating(Know More)	#VALUE!	-	5 Star (Global NCAP)	4 Star (ASEAN NCAP)
Airbags	2 Airbags (Driver, Front Passenger)	2 Airbags (Driver, Front Passenger)	2 Airbags (Driver, Passenger)	2 Airbags (Driver, Front Passenger)
Child Seat Anchor Points(Know More)	AVAILABLE	AVAILABLE	AVAILABLE	AVAILABLE
Good Things	2023 update - More power for diesel motor, extra safety kit, BS6 2.0 compliant	Lots of features - Gets a slew of notable features that add convenience	Upmarket looks - Exciting and impactful design, proper no-nonsense SUV stance	Modern design - Unique styling of the Magnite allows it to stand out in the crowd
	Interior quality - Segment standout quality, good fit/finish, sorted ergonomics	Interior space - The cabin feels airy with ample storage spaces all over	G-NCAP safety - A five-star NCAP safety rating ensure buyers get a very safe car	Spacious cabin - Feels airy, large seats, enough space for three occupants at the rear
	Powertrain options - There are refined and efficient petrol and diesel motors	Tall seating - Offers a commanding driving position with good outward visibility	Performance - The powertrains offer a satisfying mid/top-end grunt for most situations	Potent powertrain options - The drivetrains offer adequately peppy/smooth performance
	Choice of gearboxes - A variety of smooth transmissions that ease driving chores	Ease of driving - Light controls and the compact proportions make it nimble	Spacious cabin - Despite the compact footprint, it is roomier than segment rivals	Ground clearance - Allows for carefree tackling of bad roads, clears tall obstacles
	Equipment - The new Venue feels more modern due to the revised features and trim	Service network - Is backed by Maruti Suzuki's exhaustive and robust network	Sorted ride/handling - Nicely tuned suspension offers apt damping at most speeds	Robust build - It gives you the feeling of piloting a strong and rugged vehicle
Overall Rating	4.0/5	4.4/5	4.5/5	4.5/5

CONCLUSION

Based on case study as my point of view the best automotive car for MR.D.S.Pughazhyendhii family is NISSAN MAGNITE. Among all the comparison is suitable for BANGALORE Road,And to travel up to 500km and also NCAP rating for the car is 4 star .so the car is confortable and affordable prize for pughazhyendh