Benchmarking

BENCHMARKING

Objective: Benchmarking and comparing various vehicles in the market according to customer’s requirements.

Benchmarking: It is a structured comparison of similar products, services or processes on some dimensions of performance.

Benchmarking helps you to better understand how your processes compare to others in your industry. By looking at other companies in the industry you can improve your processes to make them more efficient and cost-effective.

Benchmarking can operate at several levels:

• Between similar processes in the same factory or service branch.
• Between different factories or service branches.
• Between different competing organizations.
• Between different sectors using the same processes.

Case: Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is highly crowded city. His family comprises five members including his wife, five-year old boy, his father and his mother. He visits his native place which is 500 Kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars.

Inference:

1. Pughazhyendhii has 5 members in his family including one child.
2. He lives in crowded city Bangalore, so requires good mileage car.
3. He uses his car for daily office commute & once in month took 500 Km ride.
4. Budget: 8-10 lakhs (On-road)

Comparison of various vehicles currently available in market:

1. Maruti Suzuki- Vitara Brezza

Price- 7.39 - 11.40 Lakh

Mileage- 18.76 kmpl

Fuel Type- Petrol Engine

Displacement (cc)- 1462

Max Power (bhp@rpm)- 103.26bhp@6000rpm

Max Torque (nm@rpm)- 138nm@4400rpm

Seating Capacity- 5

Transmission Type- Automatic

Boot Space (Litres)- 328

Fuel Tank Capacity- 48

Body Type- SUV

2. Ford Ecosport

Price- 7.99 - 11.49 Lakh

Mileage- 21.7 kmpl

Fuel Type- Diesel

Engine Displacement (cc)- 1498

Max Power - (bhp@rpm)- 98.63bhp@3750rpm

Max Torque (nm@rpm)- 215nm@1750-2500rpm

Seating Capacity- 5

Transmission Type- Manual

Boot Space (Litres)- 352

Fuel Tank Capacity- 52

Body Type- SUV

3. Tata Nexon

Price- 7.09 - 12.79 Lakh

Mileage- 21.5 kmpl

Fuel Type- Diesel

Engine Displacement (cc)- 1497

Max Power (bhp@rpm)- 108.5bhp@4000rpm

Max Torque (nm@rpm)- 260Nm@1500-2750rpm

Seating Capacity- 5

Transmission Type- Automatic

Boot Space (Litres)- 350

Fuel Tank Capacity- 44

Body Type- SUV

4. Hyundai Venue

Price- 6.86 - 11.66 Lakh

Mileage- 18.15 kmpl

Fuel Type- Petrol

Engine Displacement (cc)- 998

Max Power (bhp@rpm)- 118.35bhp@6000rpm

Max Torque (nm@rpm)- 171.6Nm@1500-4000rpm

Seating Capacity- 5

TransmissionType- Automatic

Boot Space (Litres) - 350

Fuel Tank Capacity- 45

Body Type- SUV

5. Mahindra XUV 300

Price- 7.95 - 12.55 Lakh

Mileage- 20.0 kmpl

Fuel TypeDiesel- Engine

Displacement (cc)- 1497

Max Power (bhp@rpm)- 115bhp@3750rpm

Max Torque (nm@rpm)- 300Nm@1500-2500rpm

Seating Capacity- 5

Transmission Type- Automatic

Boot Space (Litres)- 259

Fuel Tank Capacity- 42

Body Type- SUV

Conclusion:

Based on the comparison made by comparing specifications of different cars, I came to the conclusion that Mr. Pughazhyendhii should buy Ford EcoSport because of the following reasons:

1. Ford Ecosport falls in the budget of Mr. Pughazhyendhii.
2. As we know that, Mr. Pughazhyendhii travels daily to office in a crowded city, so he requires a car with good mileage. Ford Ecosport comes with a good mileage of 21.7 Kmpl.
3. He has family of 5 members, Ford Ecosport is spacious and provides a sufficient Leg-room and comfortable seats.
4. Ford Ecosport provides a big boot space of 352 litres.
5. Fuel tank capacity of Ford EcoSport is 52 litres. No need to worry about fuel stations during long journey.
6. Safety feature: Mr. Pughazhyendhii has a child & a family so he needs a car with top- notch safety features. Ford Ecosport scored 4 out of 5 in ASEAN NCAP Crash test for overall protection. NHTSA (National Highway Traffic Safety Administration, USA) had given the vehicle a 4-star overall safety rating.
7. Ford Ecosport offers premium interiors as well as outer body design.