Benchmarking
1. Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
In my suggestion the following car is best budget which comes under 8 to 10 lakhs for Mr. D.S. Pughazhyendhii family. so we go for diesel car under 8 to 10 lakhs for Mr. D.S. Pughazhyendhii family.
On-Road Price for Bangalore
- Kia Sonet

Kia Sonet price starts at ₹ 8.20 Lakh and goes upto ₹ 16.12 Lakh. The price of Petrol version for Sonet ranges between ₹ 8.20 Lakh - ₹ 15.88 Lakh and the price of Diesel version for Sonet ranges between ₹ 9.93 Lakh - ₹ 16.12 Lakh.
- Hyundai i20

Hyundai i20 price starts at ₹ 8.66 Lakh and goes upto ₹ 13.35 Lakh. The price of Petrol version for i20 ranges between ₹ 8.66 Lakh - ₹ 13.35 Lakh and the price of Diesel version for i20 ranges between ₹ 9.87 Lakh - ₹ 13.22 Lakh.
- Tata Nexon

Tata Nexon price starts at ₹ 8.44 Lakh and goes upto ₹ 14.55 Lakh. The price of Petrol version for Nexon ranges between ₹ 8.44 Lakh - ₹ 13.35 Lakh and the price of Diesel version for Nexon ranges between ₹ 9.87 Lakh - ₹ 14.55 Lakh.
- Toyota Glanza

Toyota Glanza price starts at ₹ 7.72 Lakh and goes upto ₹ 11.63 Lakh. The price of Petrol version for Glanza ranges between ₹ 7.72 Lakh - ₹ 11.63 Lakh.
- Honda Amaze

Honda Amaze price starts at ₹ 7.64 Lakh and goes upto ₹ 13.75 Lakh. The price of Petrol version for Amaze ranges between ₹ 7.64 Lakh - ₹ 10.88 Lakh and the price of Diesel version for Amaze ranges between ₹ 10.42 Lakh - ₹ 13.75 Lakh.
Maruti Dzire
Maruti Dzire price starts at ₹ 7.80 Lakh and goes upto ₹ 11.19 Lakh (on-road Bangalore). Dzire comes in 9 variants. Dzire price for top model in petrol is ₹ 11.19 Lakh. Dzire price for base model in cng is ₹ 10.03 Lakh. Whereas the price of Dzire automatic version starts from ₹ 9.55 Lakh.
- Maruti Brezza
Maruti Brezza price in Bangalore start at Rs. 8.19 Lakh. The lowest price model is Maruti Brezza Lxi and the most priced model of Maruti Brezza Zxi Plus AT DT priced at Rs. 14.04 Lakh.
- Mahindra XUV300

The Mahindra XUV300’s cost starts from Rs 9.41 lakh and goes till 16.07 lakh.
Variants: It is available in four trims: W4, W6, W8 and W8(O). The TurboSport version is available on all trims except the base-spec W4.
Hyundai Venue

Hyundai Venue price starts at ₹ 9.35 Lakh and goes upto ₹ 16.34 Lakh (on-road Bangalore). Venue comes in 16 variants. Venue price for top model in petrol is ₹ 16.33 Lakh. Venue price for base model in diesel is ₹ 13.04 Lakh. Whereas the price of Venue automatic version starts from ₹ 12.98 Lakh.
2. Prepare a report explaining what is benchmarking
Benchmarking is the practice of comparing business processes and performance metrics against industry best standards and best practices from other companies. Parameters such as quality, time and cost are usually measured.
Benchmarking is used to measure performance using a specific metric (cost per unit of measurement, performance per unit of measurement, cycle time per unit x, or defect per unit), resulting in a measurement of performance Which is compared with others.
The 12 stage methodology consists of:
- Select subject
- Define the process
- Identify potential partners
- Identify data sources
- Collect data and select all partners
- Determine the gap
- Establish process differences
- Target future performance
- Communicate
- Adjust goal
- Implement
- Review and recalibrate
Technical benchmarking is performed by design staff to determine the capabilities of products or services, especially in comparison to the products or services of leading competitors. For example, on a scale of one to four, four being best, how do designers rank the properties of your organization’s products or services? If you cannot obtain hard data, the design efforts may be insufficient, and products or services may be inadequate to be competitive.
Benchmarking in the automobile industry
Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors. It is particularly useful when comparing not only performance but also practice –in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:
• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process
Whilst if offers a significant learning opportunity benchmarking between competing organizations is harder than the other three because competitors do not want to disclose their process information since it is a source of competitive advantage to tem. So benchmarking of this kind often involves a third party who can collect the data, make the comparison and provide feedback but all on a confidential basis
Venue vs Sonet vs Nexon vs Brezza Comparison Overview
| Key Highlights | Venue | Sonet | Nexon | Brezza |
|---|---|---|---|---|
| Price | ₹ 9.35 Lakh | ₹ 9.30 Lakh | ₹ 9.40 Lakh | ₹ 9.86 Lakh |
| Engine Capacity | 1197 cc | 1197 cc | 1199 cc | 1462 cc |
| Power | 82 bhp | 82 bhp | 118 bhp | 102 bhp |
| Transmission | Manual | Manual | Manual | Manual |
| Fuel Type | Petrol | Petrol | Petrol | Petrol |
| Engine | 1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC | 1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC | 1199 cc, 3 Cylinders Inline, 2 Valves/Cylinder, SOHC | 1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC |
| Engine Type | 1.2 Kappa | Smartstream G 1.2 | 1.2L Turbocharged Revotron | K15C Smart Hybrid |
| Fuel Type | Petrol | Petrol | Petrol | Petrol |
| Max Power (bhp@rpm) | 82 bhp @ 6000 rpm | 82 bhp @ 6000 rpm | 118 bhp @ 5500 rpm | 102 bhp @ 6000 rpm |
| Max Torque (Nm@rpm) | 114 Nm @ 4000 rpm | 115 Nm @ 4200 rpm | 170 Nm @ 1750 rpm | 136.8 Nm @ 4400 rpm |
| Mileage (ARAI) (kmpl) | 17.5 | 18.4 | 17.5 | 20.1 |
| Driving Range (Km) | 789 | 828 | 773 | 965 |
| Drivetrain | FWD | FWD | FWD | FWD |
| Transmission | Manual - 5 Gears | Manual - 5 Gears | Manual - 6 Gears, Sport Mode | Manual - 5 Gears |
| Emission Standard | BS6 Phase 2 | BS 6 | BS 6 | BS 6 |
| Turbocharger/Supercharger | Turbocharged | |||
| Others | Regenerative Braking, Idle Start/Stop |
| Length (mm) | 3995 | 3995 | 3993 | 3995 |
| Width (mm) | 1770 | 1790 | 1811 | 1790 |
| Height (mm) | 1617 | 1610 | 1606 | 1685 |
| Wheelbase (mm) | 2500 | 2500 | 2498 | 2500 |
| Ground Clearance (mm) | 195 | 209 |
| Doors (Doors) | 5 | 5 | 5 | 5 |
| Seating Capacity (Person) | 5 | 5 | 5 | 5 |
| No of Seating Rows (Rows) | 2 | 2 | 2 | 2 |
| Bootspace (litres) | 350 | 392 | 350 | 328 |
| Fuel Tank Capacity (litres) | 45 | 45 | 44 | 48 |
| Front Suspension | McPherson Strut with Coil Spring | McPherson Strut with Coil Spring | Independent, Lower Wishbone, McPherson Strut with Coil Spring | Mac Pherson Strut & coil |
| Rear Suspension | Coupled Torsion Beam Axle with Coil Spring | Coupled Torsion Beam Axle with Coil Spring | Semi-Independent; closed profile Twist beam with Coil Spring and shock absorber | Torsion Beam & CoiL Spring |
| Front Brake Type | Disc | Disc | Disc | Ventilated Disc |
| Rear Brake Type | Drum | Drum | Drum | Drum |
| Minimum Turning Radius (metres) | 5.1 | 5.1 | ||
| Steering Type | Power assisted (Electric) | Power assisted (Electric) | Power assisted (Electric) | Power assisted (Electric) |
| Wheels | Steel Rims | Steel Rims | Steel Rims | Steel Rims |
| Spare Wheel | Steel | Steel | Steel | Steel |
| Front Tyres | 195 / 65 R15 | 195 / 65 R15 | 195 / 60 R16 | 215 / 60 R16 |
| Rear Tyres | 195 / 65 R15 | 195 / 65 R15 | 195 / 60 R16 | 215 / 60 R16 |
| Overspeed Warning | 1 beep over 80kmph, Continuous beeps over 120kmph | 1 beep over 80kmph, Continuous beeps over 120kmph | 1 beep over 80kmph, Continuous beeps over 120kmph | 1 beep over 80kmph, Continuous beeps over 120kmph |
| Puncture Repair Kit | ||||
| NCAP Rating | Not Tested | Not Tested | 5 Star (Global NCAP) | Not Tested |
| Airbags | 2 Airbags (Driver, Front Passenger) | 4 Airbags (Driver, Front Passenger, Driver Side, Front Passenger Side) | 2 Airbags (Driver, Passenger) | 2 Airbags (Driver, Front Passenger) |
| Umbrella Storage In Door | ||||
| Air Conditioner | Yes (Manual) | Yes (Manual) | Yes (Manual) | Yes (Manual) |
| Front AC | Single Zone, Common Fan Speed Control | Single Zone, Common Fan Speed Control | Single Zone, Common Fan Speed Control | Single Zone, Common Fan Speed Control |
| Rear AC | Blower, Vents Behind Front Armrest | Blower, Vents Behind Front Armrest | ||
| Heater | ||||
| Vanity Mirrors on Sun Visors | Co-Driver Only | |||
| Cabin-Boot Access | ||||
| Anti-glare Mirrors | Manual - Internal Only | Manual - Internal Only | Manual - Internal Only | Manual - Internal Only |
| Parking Sensors | Rear | Rear | Rear | Rear |
| Headlight & Ignition On Reminder | ||||
| Steering Adjustment | Tilt | Tilt | Tilt | Tilt |
| 12V Power Outlets | 1 | 1 |
| Driver Seat Adjustment | 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) | 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) | 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) | |
| Front Passenger Seat Adjustment | 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) | 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) | 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) | |
| Seat Upholstery | Fabric | Fabric + Leatherette | Fabric | Fabric |
| Driver Armrest | ||||
| Rear Passenger Seats Type | Bench | Bench | Bench | Bench |
| Interiors | Dual Tone | Single Tone | Dual Tone | Single Tone |
| Interior Colours | Black and Greige | Black | Off-White and Grey | Black |
| Folding Rear Seat | Full | Full | Full | Full |
| Front Seatback Pockets | ||||
| Head-rests | Front & Rear | Front & Rear | Front & Rear | Front |
| Cup Holders | Front Only | Front Only | Front Only | Front Only |
| Driver Armrest Storage | ||||
| Sunglass Holder |
| Outside Rear View Mirrors (ORVMs) | Black | Body Coloured | Black | Body Coloured |
| Scuff Plates | Plastic | Optional | ||
| Power Windows | Front Only | Front Only | Front Only | Front & Rear |
| One Touch -Down | Driver | |||
| One Touch - Up | Driver | |||
| Adjustable ORVM | Internally Adjustable | Electrically Adjustable | Internally Adjustable | Electrically Adjustable |
| Turn Indicators on ORVM | ||||
| Exterior Door Handles | Body Coloured | Body Coloured | Black | Body Coloured |
| Interior Door Handles | Silver | Silver | Painted | Painted |
| Door Pockets | Front & Rear | Front & Rear | Front & Rear | Front & Rear |
| Boot-lid Opener | Electric Tailgate Release | Electric Tailgate Release | Internal with Key | Internal with Remote |
| Roof Mounted Antenna | ||||
| Body-Coloured Bumpers | ||||
| Body Kit | Cladding - Body Coloured | Cladding - Black/Grey | Cladding - Black/Grey | Cladding - Black/Grey |
| Rub - Strips | Black |
| Headlights | Halogen | Halogen | Halogen Projector | Halogen |
| Tail Lights | Halogen | Halogen | LED | LED |
| Daytime Running Lights | LED | |||
| Ambient Interior Lighting | Optional | |||
| Cabin Lamps | Front and Rear | Front and Rear | Front | Front and Rear |
| Rear Reading Lamp | ||||
| Headlight Height Adjuster |
| Instantaneous Consumption | ||||
| Instrument Cluster | Digital | Analogue - Digital | Digital | Analogue |
| Trip Meter | Electronic 2 Trips | Electronic 2 Trips | Electronic 2 Trips | 2 Trips |
| Average Fuel Consumption | ||||
| Average Speed | ||||
| Distance to Empty | ||||
| Clock | Digital | Digital | Digital | Analogue |
| Low Fuel Level Warning | ||||
| Door Ajar Warning | ||||
| Adjustable Cluster Brightness | ||||
| Gear Indicator | ||||
| Shift Indicator | Dynamic | Dynamic | ||
| Tachometer | Analogue | Analogue | Digital | Analogue |
| Smart Connectivity | Android Auto (No), Apple Car Play (No) | Android Auto (No), Apple Car Play (No) | Android Auto (No), Apple Car Play (No) | Android Auto (No), Apple Car Play (No) |
| Head Unit Size | Not Available | Not Available | Not Available | Not Applicable |
| Battery Warranty (Kilometres) | Not Applicable | Not Applicable | ||
| Warranty (Years) | 3 | 3 | 3 | 2 |
| Warranty (Kilometres) | Unlimited | Unlimited | 100000 | 40000 |

- 2023 update - More power for diesel motor, extra safety kit, BS6 2.0 compliant
- Interior quality - Segment standout quality, good fit/finish, sorted ergonomics
- Powertrain options - There are refined and efficient petrol and diesel motors
- Choice of gearboxes - A variety of smooth transmissions that ease driving chores
- Equipment - The new Venue feels more modern due to the revised features and trim
- Petrol variants are now pricier - Since they have tech making them BS6 Phase 2 compliant
- Cramped rear seat - Does not feel airy, uncomfortable for three occupants
- Unsorted ride - Broken surfaces are felt within the cabin, bounces at higher speeds

- Flamboyant styling - Great concoction of modern/youthful looks with a rugged stance
- Refined motors/gearboxes - Peppy/smooth performance, good refinement, frugal
- Easy to drive - Compact size, steering that's light with reasonable feedback
- Good quality - Quality and fit/finish are on par with segment expectations
- Boot capacity - Reasonably sized boot good for occupants to last seven days
- Firm ride quality - Never feels settled, bounces at high speeds under full load
- Rear seat space - The rear bench is a squeeze for anything more than two adults
- Rear visibility - Is hampered by the chunky C-pillars and compact rear windscreen

- Upmarket looks - Exciting and impactful design, proper no-nonsense SUV stance
- G-NCAP safety - A five-star NCAP safety rating ensure buyers get a very safe car
- Performance - The powertrains offer a satisfying mid/top-end grunt for most situations
- Spacious cabin - Despite the compact footprint, it is roomier than segment rivals
- Sorted ride/handling - Nicely tuned suspension offers apt damping at most speeds
Cons:
- Interior quality, fit/finish - Scratchy hard plastics, rough edges, panel gaps
- Low-end grunt - The diesel motor needs some revving to get off the line properly
- Infotainment screen - Slow responses, low-resolution screen, interface not intuitive

- Lots of features - Gets a slew of notable features that add convenience
- Interior space - The cabin feels airy with ample storage spaces all over
- Tall seating - Offers a commanding driving position with good outward visibility
- Ease of driving - Light controls and the compact proportions make it nimble
- Service network - Is backed by Maruti Suzuki's exhaustive and robust network
- Engine lacks punch - The mid-range grunt could have been more exciting
- Pricey - Top-end variants are expensive when stacked against segment rivals
- Ride quality at slow speeds - Conspicuous vertical movement over broken roads
Conclusion:
- I would suggest Maruti Suzuki Brezza
- it has a powerfull 1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC. Which provides max power of 102 bhp @ 6000 rpm and maximum torque 136.8 Nm @ 4400 rpm
- it provides a millage of 20.1 kmpl
- Lots of features - Gets a slew of notable features that add convenience
- Interior space - The cabin feels airy with ample storage spaces all over
- Tall seating - Offers a commanding driving position with good outward visibility
- Ease of driving - Light controls and the compact proportions make it nimble
- Service network - Is backed by Maruti Suzuki's exhaustive and robust network