Challenge

Benchmarking

1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii  is fond of big cars

In my suggestion the following car is best budget which comes under 8 to 10 lakhs for Mr. D.S. Pughazhyendhii family. so we go for diesel car under 8 to 10 lakhs for Mr. D.S. Pughazhyendhii family.

On-Road Price for Bangalore

  • Kia Sonet

 

Kia Sonet price starts at ₹ 8.20 Lakh and goes upto ₹ 16.12 Lakh. The price of Petrol version for Sonet ranges between ₹ 8.20 Lakh - ₹ 15.88 Lakh and the price of Diesel version for Sonet ranges between ₹ 9.93 Lakh - ₹ 16.12 Lakh.

  • Hyundai i20

Hyundai i20 price starts at ₹ 8.66 Lakh and goes upto ₹ 13.35 Lakh. The price of Petrol version for i20 ranges between ₹ 8.66 Lakh - ₹ 13.35 Lakh and the price of Diesel version for i20 ranges between ₹ 9.87 Lakh - ₹ 13.22 Lakh.

  • Tata Nexon

 

Tata Nexon price starts at ₹ 8.44 Lakh and goes upto ₹ 14.55 Lakh. The price of Petrol version for Nexon ranges between ₹ 8.44 Lakh - ₹ 13.35 Lakh and the price of Diesel version for Nexon ranges between ₹ 9.87 Lakh - ₹ 14.55 Lakh.

  • Toyota Glanza

Toyota Glanza price starts at ₹ 7.72 Lakh and goes upto ₹ 11.63 Lakh. The price of Petrol version for Glanza ranges between ₹ 7.72 Lakh - ₹ 11.63 Lakh.

  • Honda Amaze

Honda Amaze price starts at ₹ 7.64 Lakh and goes upto ₹ 13.75 Lakh. The price of Petrol version for Amaze ranges between ₹ 7.64 Lakh - ₹ 10.88 Lakh and the price of Diesel version for Amaze ranges between ₹ 10.42 Lakh - ₹ 13.75 Lakh.

Maruti Dzire

Maruti Dzire price starts at ₹ 7.80 Lakh and goes upto ₹ 11.19 Lakh (on-road Bangalore). Dzire comes in 9 variants. Dzire price for top model in petrol is ₹ 11.19 Lakh. Dzire price for base model in cng is ₹ 10.03 Lakh. Whereas the price of Dzire automatic version starts from ₹ 9.55 Lakh.

  • Maruti Brezza

 

Maruti Brezza price in Bangalore start at Rs. 8.19 Lakh. The lowest price model is Maruti Brezza Lxi and the most priced model of Maruti Brezza Zxi Plus AT DT priced at Rs. 14.04 Lakh.

  • Mahindra XUV300

The Mahindra XUV300’s cost starts from Rs 9.41 lakh and goes till 16.07 lakh.

Variants: It is available in four trims: W4, W6, W8 and W8(O). The TurboSport version is available on all trims except the base-spec W4.

Hyundai Venue

Hyundai Venue price starts at ₹ 9.35 Lakh and goes upto ₹ 16.34 Lakh (on-road Bangalore). Venue comes in 16 variants. Venue price for top model in petrol is ₹ 16.33 Lakh. Venue price for base model in diesel is ₹ 13.04 Lakh. Whereas the price of Venue automatic version starts from ₹ 12.98 Lakh.

2. Prepare a report explaining what is benchmarking

Benchmarking is the practice of comparing business processes and performance metrics against industry best standards and best practices from other companies. Parameters such as quality, time and cost are usually measured.

Benchmarking is used to measure performance using a specific metric (cost per unit of measurement, performance per unit of measurement, cycle time per unit x, or defect per unit), resulting in a measurement of performance Which is compared with others.

The 12 stage methodology consists of:

  • Select subject
  • Define the process
  • Identify potential partners
  • Identify data sources
  • Collect data and select all partners
  • Determine the gap
  • Establish process differences
  • Target future performance
  • Communicate
  • Adjust goal
  • Implement
  • Review and recalibrate

Technical benchmarking is performed by design staff to determine the capabilities of products or services, especially in comparison to the products or services of leading competitors. For example, on a scale of one to four, four being best, how do designers rank the properties of your organization’s products or services? If you cannot obtain hard data, the design efforts may be insufficient, and products or services may be inadequate to be competitive.

Benchmarking in the automobile industry

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors. It is particularly useful when comparing not only performance but also practice –in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:


• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process

Whilst if offers a significant learning opportunity benchmarking between competing organizations is harder than the other three because competitors do not want to disclose their process information since it is a source of competitive advantage to tem. So benchmarking of this kind often involves a third party who can collect the data, make the comparison and provide feedback but all on a confidential basis

Venue vs Sonet vs Nexon vs Brezza Comparison Overview

Key Highlights Venue Sonet Nexon Brezza
Price ₹ 9.35 Lakh ₹ 9.30 Lakh ₹ 9.40 Lakh ₹ 9.86 Lakh
Engine Capacity 1197 cc 1197 cc 1199 cc 1462 cc
Power 82 bhp 82 bhp 118 bhp 102 bhp
Transmission Manual Manual Manual Manual
Fuel Type Petrol Petrol Petrol Petrol
 Engine & Transmission
Engine 1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC 1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC 1199 cc, 3 Cylinders Inline, 2 Valves/Cylinder, SOHC 1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC
Engine Type 1.2 Kappa Smartstream G 1.2 1.2L Turbocharged Revotron K15C Smart Hybrid
Fuel Type Petrol Petrol Petrol Petrol
Max Power (bhp@rpm) 82 bhp @ 6000 rpm 82 bhp @ 6000 rpm 118 bhp @ 5500 rpm 102 bhp @ 6000 rpm
Max Torque (Nm@rpm) 114 Nm @ 4000 rpm 115 Nm @ 4200 rpm 170 Nm @ 1750 rpm 136.8 Nm @ 4400 rpm
Mileage (ARAI) (kmpl) 17.5 18.4 17.5 20.1
Driving Range (Km) 789 828 773 965
Drivetrain FWD FWD FWD FWD
Transmission Manual - 5 Gears Manual - 5 Gears Manual - 6 Gears, Sport Mode Manual - 5 Gears
Emission Standard BS6 Phase 2 BS 6 BS 6 BS 6
Turbocharger/Supercharger     Turbocharged  
Others       Regenerative Braking, Idle Start/Stop
Dimensions & Weight
Length (mm) 3995 3995 3993 3995
Width (mm) 1770 1790 1811 1790
Height (mm) 1617 1610 1606 1685
Wheelbase (mm) 2500 2500 2498 2500
Ground Clearance (mm) 195   209  
Capacity
Doors (Doors) 5 5 5 5
Seating Capacity (Person) 5 5 5 5
No of Seating Rows (Rows) 2 2 2 2
Bootspace (litres) 350 392 350 328
Fuel Tank Capacity (litres) 45 45 44 48
Suspensions, Brakes, Steering & Tyres
Front Suspension McPherson Strut with Coil Spring McPherson Strut with Coil Spring Independent, Lower Wishbone, McPherson Strut with Coil Spring Mac Pherson Strut & coil
Rear Suspension Coupled Torsion Beam Axle with Coil Spring Coupled Torsion Beam Axle with Coil Spring Semi-Independent; closed profile Twist beam with Coil Spring and shock absorber Torsion Beam & CoiL Spring
Front Brake Type Disc Disc Disc Ventilated Disc
Rear Brake Type Drum Drum Drum Drum
Minimum Turning Radius (metres)   5.1 5.1  
Steering Type Power assisted (Electric) Power assisted (Electric) Power assisted (Electric) Power assisted (Electric)
Wheels Steel Rims Steel Rims Steel Rims Steel Rims
Spare Wheel Steel Steel Steel Steel
Front Tyres 195 / 65 R15 195 / 65 R15 195 / 60 R16 215 / 60 R16
Rear Tyres 195 / 65 R15 195 / 65 R15 195 / 60 R16 215 / 60 R16
Features
Overspeed Warning 1 beep over 80kmph, Continuous beeps over 120kmph 1 beep over 80kmph, Continuous beeps over 120kmph 1 beep over 80kmph, Continuous beeps over 120kmph 1 beep over 80kmph, Continuous beeps over 120kmph
Puncture Repair Kit        
NCAP Rating Not Tested Not Tested 5 Star (Global NCAP) Not Tested
Airbags 2 Airbags (Driver, Front Passenger) 4 Airbags (Driver, Front Passenger, Driver Side, Front Passenger Side) 2 Airbags (Driver, Passenger) 2 Airbags (Driver, Front Passenger)
         
         
         
Comfort & Convenience
Umbrella Storage In Door        
Air Conditioner Yes (Manual) Yes (Manual) Yes (Manual) Yes (Manual)
Front AC Single Zone, Common Fan Speed Control Single Zone, Common Fan Speed Control Single Zone, Common Fan Speed Control Single Zone, Common Fan Speed Control
Rear AC   Blower, Vents Behind Front Armrest   Blower, Vents Behind Front Armrest
Heater        
Vanity Mirrors on Sun Visors     Co-Driver Only  
Cabin-Boot Access        
Anti-glare Mirrors Manual - Internal Only Manual - Internal Only Manual - Internal Only Manual - Internal Only
Parking Sensors Rear Rear Rear Rear
Headlight & Ignition On Reminder        
Steering Adjustment Tilt Tilt Tilt Tilt
12V Power Outlets 1   1  
Seats & Upholstery
Driver Seat Adjustment 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down)  
Front Passenger Seat Adjustment 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down) 6 way manually adjustable (seat forward / back, backrest tilt forward / back, headrest up / down)  
Seat Upholstery Fabric Fabric + Leatherette Fabric Fabric
Driver Armrest        
Rear Passenger Seats Type Bench Bench Bench Bench
Interiors Dual Tone Single Tone Dual Tone Single Tone
Interior Colours Black and Greige Black Off-White and Grey Black
Folding Rear Seat Full Full Full Full
Front Seatback Pockets        
Head-rests Front & Rear Front & Rear Front & Rear Front
Storage
Cup Holders Front Only Front Only Front Only Front Only
Driver Armrest Storage        
Sunglass Holder        
Doors, Windows, Mirrors & Wipers
Outside Rear View Mirrors (ORVMs) Black Body Coloured Black Body Coloured
Scuff Plates   Plastic Optional  
Power Windows Front Only Front Only Front Only Front & Rear
One Touch -Down       Driver
One Touch - Up       Driver
Adjustable ORVM Internally Adjustable Electrically Adjustable Internally Adjustable Electrically Adjustable
Turn Indicators on ORVM        
Exterior Door Handles Body Coloured Body Coloured Black Body Coloured
Interior Door Handles Silver Silver Painted Painted
Door Pockets Front & Rear Front & Rear Front & Rear Front & Rear
Boot-lid Opener Electric Tailgate Release Electric Tailgate Release Internal with Key Internal with Remote
Exterior
Roof Mounted Antenna        
Body-Coloured Bumpers        
Body Kit Cladding - Body Coloured Cladding - Black/Grey Cladding - Black/Grey Cladding - Black/Grey
Rub - Strips     Black  
Lighting
Headlights Halogen Halogen Halogen Projector Halogen
Tail Lights Halogen Halogen LED LED
Daytime Running Lights     LED  
Ambient Interior Lighting     Optional  
Cabin Lamps Front and Rear Front and Rear Front Front and Rear
Rear Reading Lamp        
Headlight Height Adjuster        
Instrumentation
Instantaneous Consumption        
Instrument Cluster Digital Analogue - Digital Digital Analogue
Trip Meter Electronic 2 Trips Electronic 2 Trips Electronic 2 Trips 2 Trips
Average Fuel Consumption        
Average Speed        
Distance to Empty        
Clock Digital Digital Digital Analogue
Low Fuel Level Warning        
Door Ajar Warning        
Adjustable Cluster Brightness        
Gear Indicator        
Shift Indicator   Dynamic Dynamic  
Tachometer Analogue Analogue Digital Analogue
Entertainment, Information & Communication
Smart Connectivity Android Auto (No), Apple Car Play (No) Android Auto (No), Apple Car Play (No) Android Auto (No), Apple Car Play (No) Android Auto (No), Apple Car Play (No)
Head Unit Size Not Available Not Available Not Available Not Applicable
Manufacturer Warranty
Battery Warranty (Kilometres) Not Applicable     Not Applicable
Warranty (Years) 3 3 3 2
Warranty (Kilometres) Unlimited Unlimited 100000 40000
 
 
Hyundai Venue
 
 
 
Pros:
  • 2023 update - More power for diesel motor, extra safety kit, BS6 2.0 compliant
  • Interior quality - Segment standout quality, good fit/finish, sorted ergonomics
  • Powertrain options - There are refined and efficient petrol and diesel motors
  • Choice of gearboxes - A variety of smooth transmissions that ease driving chores
  • Equipment - The new Venue feels more modern due to the revised features and trim
 Cons:
  • Petrol variants are now pricier - Since they have tech making them BS6 Phase 2 compliant
  • Cramped rear seat - Does not feel airy, uncomfortable for three occupants
  • Unsorted ride - Broken surfaces are felt within the cabin, bounces at higher speeds  
Kia Sonet
 
 
 
Pros:
  • Flamboyant styling - Great concoction of modern/youthful looks with a rugged stance
  • Refined motors/gearboxes - Peppy/smooth performance, good refinement, frugal
  • Easy to drive - Compact size, steering that's light with reasonable feedback
  • Good quality - Quality and fit/finish are on par with segment expectations
  • Boot capacity - Reasonably sized boot good for occupants to last seven days
  Cons:
  • Firm ride quality - Never feels settled, bounces at high speeds under full load 
  • Rear seat space - The rear bench is a squeeze for anything more than two adults
  • Rear visibility - Is hampered by the chunky C-pillars and compact rear windscreen
Tata Nexon
 
 
 
Pros:
  • Upmarket looks - Exciting and impactful design, proper no-nonsense SUV stance
  • G-NCAP safety - A five-star NCAP safety rating ensure buyers get a very safe car
  • Performance - The powertrains offer a satisfying mid/top-end grunt for most situations
  • Spacious cabin - Despite the compact footprint, it is roomier than segment rivals
  • Sorted ride/handling - Nicely tuned suspension offers apt damping at most speeds

 Cons:

  • Interior quality, fit/finish - Scratchy hard plastics, rough edges, panel gaps
  • Low-end grunt - The diesel motor needs some revving to get off the line properly
  • Infotainment screen - Slow responses, low-resolution screen, interface not intuitive  
 
Maruti Suzuki Brezza
 
 Pros:
  • Lots of features - Gets a slew of notable features that add convenience 
  • Interior space - The cabin feels airy with ample storage spaces all over 
  • Tall seating - Offers a commanding driving position with good outward visibility 
  • Ease of driving - Light controls and the compact proportions make it nimble 
  • Service network - Is backed by Maruti Suzuki's exhaustive and robust network
 Cons:
  • Engine lacks punch - The mid-range grunt could have been more exciting
  • Pricey - Top-end variants are expensive when stacked against segment rivals
  • Ride quality at slow speeds - Conspicuous vertical movement over broken roads

 Conclusion:

  • I would suggest  Maruti Suzuki Brezza
  • it has a powerfull 1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC. Which provides max power of 102 bhp @ 6000 rpm and maximum torque 136.8 Nm @ 4400 rpm
  • it provides a millage of 20.1 kmpl
  • Lots of features - Gets a slew of notable features that add convenience 
  • Interior space - The cabin feels airy with ample storage spaces all over 
  • Tall seating - Offers a commanding driving position with good outward visibility 
  • Ease of driving - Light controls and the compact proportions make it nimble 
  • Service network - Is backed by Maruti Suzuki's exhaustive and robust network
Your portfolio, next

Ship work like this
in your own course.

Talk to a career counsellor

Free 20-minute call. We'll map the right course to where you want to work.

By submitting you agree to our Terms and Privacy Policy.