Benchmarking
BENCHMARKING
Benchmarking refers to the systematic comparison of processes, services, and products in the industry. This involves intensive research and even collaboration of companies to compare their processes, services, and products being offered to the public. The purpose of benchmarking is to determine the strengths and weaknesses and create recommendations to improve company performance.
CASE STUDY
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
REPORT
BASIC REQUIREMENT AND BUDGET:-
1. There are five members in Mr Pughazhyendhii family therefore vehicle should be spacious with enough space leg room.
2. The on road price of the car should under 8-10 lakhs including accessories and EMI payment option.
3.Since Mr Pughazhyendhii lives in Bengalore which has a major traffic issue so SUV and SEDAN with automatic transmission is not a good option for him to go with.
4. Mr Pughazhyendhii visits his native place once a month which is 500km away, therefore the car should have good mileage and safety features. So compact SUV with petrol fuel type is a good option for him to go with.
COMPARISION OF THE FOLLOWING
PERFORMANCE AND VARIOUS OTHER PARAMETERS
1.The Reported ARAI Mileage shows Venue and Nexon are far better and Mahindra falls behind because of its power to weight ratio.
2.Tata Nexon has Linear Power Delivery system and has better Engine power and torque only faling behind Maxindra XUV.
3.TATA Nexon is the best among the group because of its spacious Cabin Interior with more Leg room for the rear passengers and suits best for the family drive by giving best seating for the fifth passenger.
4.TATA Nexon is a standout in this category and offers the maximum bootspace of 350 litres falling just behind EcoSport but Nexon provide way better ground clearence of 209mm which will be well suited for the Indian Roads.
5.Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhii for his frequent long drive.
6.TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test. Mahindra XUV also has a 5 star rating.
CONCLUSION
TATA Nexon 1.5 XM is better model suited to Pughazhyendhii based on the benchmarking report done above. It offers much better stability in performance and spacious compared to other model and falls under the budget of 10 lakhs with top spec model.
