Benchmarking

BENCHMARKING:

Benchmarking is simply a technical word which means comparison. It is a study in which we measure the Company's Products, Services and Processes of Manufacturing with other companies who are considered to be the best or competitors in their respective industries.

By doing this study, we could understand what are the features and services they are providing in the market and with this data, we could try to improve our products and try to keep up the position or even do better than them, so that we can sell our own products in the market very more.

Benchmarking gives room to enhance and improve one Company's product and services by comparing with the other company's.

Benchmarking will play a vital role in any product-developing industry. By doing this, we could get to know what features are to be added and removed on the next version of the product.

The House of Quality and Gantt Chart is usually used to plot the Benchmarking.

Problem Statement:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family. (Note: He is also fond to big car's)

Objective:

To sugges Mr. D.S Pughazhuendhii a good car based on his requirements.

Requirements:

• 5 Seater Car
• 8 to 10 Lakhs on Road
• Good Milage

Comparison:

By looking onto the current market, these cars have fall into Mr. Pughazhyendhii's requirements.

1. Maruti Brezza:

Ex-Showroom Price,

• 8.18 lakh onwards

On road Prices, (including road taxes, insurance and other expenses)

• Bangalore - 9.86 lakh onwards
• Chennai - 9.42 lakh onwards

2. Mahindra XUV300:

Ex-Showroom Price,

• 8.41 lakh onwards

On road Prices, (including road taxes, insurance and other expenses)

• Bangalore - 10.26 lakh onwards
• Chennai - 9.84 lakh onwards

3. Tata Nexon:

Ex-Showroom Price,

• 7.79 lakh onwards

On road Prices, (including road taxes, insurance and other expenses)

• Bangalore - 9.40 lakh onwards
• Chennai - 9.09 lakh onwards

4. Kia Sonet:

Ex-Showroom Price,

• 8.45 lakh onwards

On road Prices, (including road taxes, insurance and other expenses)

• Bangalore - 9.30 lakh onwards
• Chennai - 8.88 lakh onwards

Conclusion:

Based on the analysis, I would be suggesting Tata Nexon due to its good milage and its good interior spacing in this segment and also its price very much falls under his budget.