Benchmarking

                                                                                            Automotive Benchmarking - Cars under 8 to 10 lakhs

Benchmarking:

Benchmarking is a structured comparison between similar products, services or processes on some dimensions and performances. These look at products and services and provide recommendations based on which is best on ranking among competitors in order to understand and to strengthen or improve the potential of their vehicles.

Levels of Benchmarking:

1. Internal Benchmarking
   • Between similar processes in the same factory or branch.
   • Between different factories or brach of the same organization.
2. Competitive Benchmarking
   • Between different competing organizations.
3. Functional Benchmarking
   • Between different sectors using the same process.

Case:

Mr.D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His family comprises five members including his wife, five-year-old boy, his father and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars.

Benchmarking for Mr.D.S. Pughazhyendhii:

As Mr.D.S. Pughazhyendhii is a fond of big cars, having 5 members in his family including him and his budget is 8 to 10 lakhs, looking for a car that should convenient for both to his office, family and long travel use, following are some of the cars that meets his requirements and one of the best in market under his budget.

• Ford Aspire - 1.5l Diesel Titanium MT
• Honda Amaze S Diesel
• Tata Tigor XZA Plus AMT
• Maruti Vitara Brezza VXI
• Tata Nexon XE Diesel
• Hyundai Venue E Diesel
• Kia Sonet 1.5 HTE Diesel

From the comparison between the above set of cars, the Tata Nexon XE Diesel compact SUV stands quite higher than other cars in this segment with the following things,

• 5 Star rated car by GNCAP
• 2 to 3mm Underbody coating
• Good mileage
• Better safety feature
• Turbocharged engine
• Good power and torque
• 6 speed Gear box
• High groung clearance
• Good comfort
• High boot space
• Stylish

Conclusion:

Tata Nexon with stylish look, high ground clearance and as compact SUV will give a easy and comfortable drive in both city and highway with 21.5kmpl mileage. It is comfortable for 5 members and having a big boot space to load more languages.

So finally, I would like to suggest Mr.D.S. Pughazhyendhii to go with the Tata Nexon XE Diesel which meets all his basic need and requirements and also provides 5 Star safety within his budget.

And as a additional suggestion,since Tata Nexon XE Diesel is a base variant in Nexon's lineup, i will recommend him to go for Tata Nexon XM Diesel variant which will give some more additional friendly features, if he like to spend a bit more for more comfort.