Benchmarking
BENCHMARKING : Benchmarking is the comparision of similar products on a particular feature or performance.
now here in the case of Mr.D.S. Pughanzhyendhii ,since his budget fall under 8-10 lakhs the avilable cars in the market are
1. maruti suzuki brezza
2. hyundai venue
3. tata nexon
4. mahindra XUV 300
(we have taken big vehicles since he is fond of big cars)
1. MARUTI SUZUKI BREZZA
GLOBAL NCAP SAFETY RATING=4
POSITIVES
- lots of features
- spacious interior
- ease of driving
- maruti service networks
- great milage
NEGATIVES
- engine lacks punch
- top varients are expensive
2. HYUNDAI VENUE
GLOBAL NCAP SAFETY RATING=4
POSITIVES
- interior quality
- new features
- great milage
NEGATIVES
- cramped rear seats
3. TATA NEXON
GLOBAL NCAP SAFETY RATING=5
POSITIVES
- 5 star safety
- SUV stance
- spacious cabin
- great ride and handling
NEGATIVES
- low interior quality
4. MAHINDRA XUV 300
POSITIVES
- 5 staar safety
- top spec features
- comfortable ride
NEGATIVES
- top model gets expensive
- interior fit and finish
CONCLUSION: since he needs to travel nearly 1000 km monthly with his family,the safety, interior space and ride quality needs to be the factors which have to be given main priority
among the 4 cars TATA NEXON meets the requirments perfectly and is the biggest car among the 4, and also the cheapest so he will be able to go for its top varient which is not possible in other cars
so TATA NEXON will be the perfect pick for Mr.D.S. Pughanzhyendhii