Benchmarking

Bench marking is usually comparing new model product with other models in same segment which all from different companies. bench marking is done on price, technology, material etc inorder to compete with the bench marked models in the market.bench marking requires detailed analysis based on detailed report made by analysis team. for competing in market ; new model should be having features of our competitor models and also new features should be introduced to stand ahead from the competitor. new technologies and easiest way to make the model is found out from the competitor by the detailed report. replacement of raw material by notising from competitor is also done.

For example during buying a car we would check many thing like features,price, mileage, driving comfort etc.if a car is having cost higher than other competitors but having less feature won't be a best choice.and indians would definitely check the milage given by the vehicle. so mileage should be minimal to be accepted.

Here we are cpmparing 4 cars according to his need and use.

1) marti brezza

• price of the car is 8.18 lakh ex showroom price
• 5 seater
• average mileage 19-19.8 kmpl

good things

• good enough space for rear seat passenger
• tall seating
• ease of driving
• sar value is 4

bad things

• lack of torque in initial
• poor ride quality in slow speed

2) xuv 300

• price of the car is 8.41 lakh
• 5 seater
• average milage is 20 kmpl

good things

• hill hold control
• 7 air bags
• 5 star rating
• good engine response while throttling

bad things

• petrol engine has some engine refinement problems

3) honda wrv

• price of the car is 9.25 lakh ex showroom
• 5 seater
• average mileage is 16-20 kmpl

good things

• good quality finish
• better ground clearance
• spacious interior
• smooth transmission gear box

bad things

• no automatic gear variant
• lack of new features

4) hyundai verna

• price of the car is 9.63 lakh ex showroom
• 5 seater
• average mileage is 17- 22 kmpl

good things

• premium quality along finish and fit
• refined transmission gear box
• rear seat passenger comfort

bad things

• not apt for tall passenger in rear seating
• unconfortable steering

Out of 4 cars best choice is xuv 300 beause of following features.

• for the price; it is adoptable
• safety features are high especially with a kid; it is neccessary
• rear seat passenger comfort
• enough groung clearance
• hill climb assist is enough for avoiding sliding over sloped surface
• since he use to travel long distances ;this car could give enough milage