Benchmarking
BENCHMARKING
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.
That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.
There are two basic kinds of improvement opportunities: continuous and dramatic. Continuous improvement is incremental, involving only small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work process.
STEP-BY-STEP BENCHMARKING
Benchmarking is a simple, but detailed, five-step process:
- Choose a product, service, or internal department to benchmark.
- Determine which best-in-class companies you should benchmark against, which organizations you’ll compare your business to.
- Gather information on their internal performance, or metrics.
- Compare the data from both organizations to identify gaps in your company’s performance.
- Adopt the processes and policies in place within the best-in-class performers.
Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place.
In order to benchmark anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics. Quantify everything, because only quantifiable information can be accurately compared.
BENEFITS
In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too, such as:
- Improving employee understanding of cost structures and internal processes
- Encouraging team-building and cooperation in the interests of becoming more competitive
- Enhancing familiarity with key performance metrics and opportunities for improvement company-wide
In essence, benchmarking helps employees understand how one small piece of a company’s processes or products can be the key to major success, just as one employee’s contributions can lead to a big win.
REQUIREMENT
Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
In my view,
I would suggest Diesel Engine Vehicle, SUVs and Sedans is preferrable.
SUGGESTION OF CARS:
- MURUTI SUZUKI BELENO
- TATA NEXON
- HYUNDAI VENUE
- MURUTHI SUZUKI VITARA BREZZA
- HUNDAI GRAND I10 NIOS
- FORD ECOSPOR
- MARUTHI SUZUKI SWIFT
- MARUTHI SWIFT DZIRE
MODELS/SPECIFICATION:
HYUNAI VENUE: diesel
cost: 9.5-10lakhs
MODEL:

Specifiactions Summary:
Mileage (ARAI) kmpl: 17 Kmpl to 23.7Kmpl
Fuel Type: Petrol / Diesel
fuel tank capacity:45L
kerb weight:1081-1230kg
Transmission: Manual / Automatic
displacement:1493cc
max power:98.6hp / 4000rpm
Length Width Height: 3995*1770*1605
Seating Capacity: 5
Boot Space: 350 L
Power:98.6 bhp/4000rpm
Torque: 240.26nm / 1500-2750rpm
Engine Displacement: 998 CC / 1396 CC
Gear Box: 7-Speed

FEATURES:
- Power steering
- anti lock braking system
- driver airbag
- automatic climate control
- alloy wheels
- power windows front
- air conditioner
- passenger airbag
- fog lights-front.
2.TATA NEXON:(petrol)
cost: 8.47 Lakh
MODEL:

SPECIFICATIONS SUMMARY:
- Mileage (ARAI) kmpl:17 Kmpl to 21 Kmpl
- fuel type: petrol
- fuel tank capacity:44L
-
Gear Box:6 SpeedFuel
-
Type:Petrol / Diesel
-
Transmission:Manual / Automatic
- Driving Range 773 Km
-
Length Width Height:3994*1811*1607
-
Seating Capacity:5Boot Space:350
-
Power:108.5bhp@3750rpm
-
Torque:260Nm@1500-2750rpm
- Engine Displacement:1198 CC / 1497 CC

FEATURES:
- Power steering
- anti lock braking system
- driver airbag
- automatic climate control
- alloy wheels
- power windows front
- air conditioner
- passenger airbag
- fog lights-front.
MURUTHI SUZUKI BELENO:(diesel)
cost: 9.62 lakhs
MODEL:

SPECIFICATIONS SUMMARY:
ARAI Mileage:22.94kmpl
displacement:1197cc
power:90hp
fuel type:
fuel tank capacity:37L
Torque:113 n.m
seating: 5
Weight:1410Kg
Engine:1.2L 90HP in-line 4
Emission Norm compliance Bs vi
engine displacement :1197cc
Transmission:Automatic
FEATURES:
- Power steering
- anti lock braking system
- driver airbag
- automatic climate control
- alloy wheels
- power windows front
- air conditioner
- passenger airbag
- fog lights-front.
MARUTI SUZUKI VITARA BREZZA:petrol
cost:9.3 Lakhs
MODEL:

SPECIFICATION SUMMARY:
ARAI mileage:18.76Kmpl
Engine displacement:1462
Max power :103.26hp / 6000rpm
fuel type:petrol
fuel tank capacity:48.0
seating capacity:5
max torque: 138nm / 4400 rpm
transmission : Automatic
krb weight:1135-1150Kg
Gross weight:1600Kg

FEATURES:
- Power steering
- anti lock braking system
- driver airbag
- automatic climate control
- alloy wheels
- power windows front
- air conditioner
- passenger airbag
- fog lights-front.
HUNDAI GRAND I10 NIOS:petrol
cost: 8.11 Lakhs
MODEL:
Specifications
ARAI Mileage :20.7kmpl
city milage:11kmpl
displacement: 998-1197cc
fuel: petrol
fuel tank capacity:37-60l
torque:95-190 n-m
seating: 5
Engine: 1.2L 83hp inline 4
Transmission :5 speed manual

FEATURES:
- Power steering
- anti lock braking system
- driver airbag
- automatic climate control
- alloy wheels
- power windows front
- air conditioner
- passenger airbag
- fog lights-front.
FORD ECOSPOR:petrol
cost:8-10 Lakhs
MODEL:

SPECIFICATION SUMMARY:
milage (ARAI):14Kmpl-23Kmpl
displacement:1496-1498cc
fuel type:diesel/ petrol
fuel tank capacity:52L
length:3998mm
width:1765mm
height:1647mm
seat: 5
Weight: 1660Kg
Engine:1.5l 122hp inline 3
gear box:5 speed
transmission:Automatic / manual
Torque:149-215 n-m @ 1750-3250rpm
power:98.96 bhp @3750rpm
FEATURES:
- Power steering
- anti lock braking system
- driver airbag
- automatic climate control
- alloy wheels
- power windows front
- air conditioner
- passenger airbag
- fog lights-front.
Lets took into differentce between cars Mention above and select which is suitable for The above conditions.
among them i recommended
HYNDAI VENUE
FORD ECOSPO
both this model cars are suitable and its best for the above family.
comparison betweem the hyundai venue and ford ecosport
|
BRAND NAME |
HYUNDAI |
FORD |
|
VARIENT |
1.2 KAPPA MTE |
1.5L PETROL AMBIENTE |
|
ON ROAD PRICE |
9.5 Lakhs |
10Lakhs |
|
FUEL TYPE |
Petrol |
Petrol |
|
FUEL TANK CAPACITY |
45 L |
52 L |
|
BODY TYPE |
SUV |
SUV |
|
MAX POWER (BHP&RPM) |
98.6 BHP/4000RPM |
98.96 BHP @3750RPM |
|
MILEAGE(ARAI) |
17.52 |
15.9 |
|
BOOT SPACE |
350 L |
352 L |
|
ENGINE DISPLACEMENT |
1197CC |
1496CC |
|
SEATING CAPACITY |
5 |
5 |
|
TRANSMISSION TYPE |
MANUAL |
MANUAL |
|
SAFETY |
ANTI LOCK BREAKING SYSTEM |
ANTI LOCK BREAKING SYSTEM |
|
TOP SPEED |
150KMPH |
170KMPH |
|
DIMENSTIONS AND CAPACITY |
HYUNDAI |
FORD |
|
LENGTH |
3995mm |
3988mm |
|
WIDTH |
1770mm |
1765mm |
|
HEIGHT |
1590mm |
1647mm ( with out rails) |
|
KERB WEIGHT |
1169Kgs |
1188Kgs |
|
WHEEL BASE |
2500mm |
2519mm |
|
GROUND CLEARANCE |
200mm |
200mm |
|
WHEEL SIZE |
15 INCHES |
13-19 INCHES |
PROS AND CONS
PROS OF HYUNDAI:
- Feature-rich SUV,
- Internet Connectivity.
- Multiple Engine Options,
- Easy to drive, value based imt a plus point
- Great engine options including diesel and turbo petrol
- Looks nice, cabin is well paid out too
CONS:
- Less Legroom Space for taller Person
- Less Spacoius on Back Seat.
- Pick-Up in top gears.
- Long waiting period for some versions
- Space isn't in the league of the Nexon
DETAILED COMPARISON OF VENUE AND ECOSPORT
Safety
Venue comes loaded with ABS (Anti-lock Braking System), Central Locking, EBD (Electronic Brake-force Distribution), ISOFIX (Child-Seat Mount). EcoSport has ABS (Anti-lock Braking System), Central Locking, EBD (Electronic Brake-force Distribution).
Engine
Venue comes with a 4 cylinder, 1197 cc, Kappa 1.2 L MPi Petrol Petrol Engine which can generate 84 PS @ 6000 rpm power and 114 Nm @ 4000 rpm torque. Ford EcoSport, on the contrary comes with a 3 cylinder, 1496 cc, 1.5 litre petrol Engine Petrol engine which can generate 122PS@6500rpm power and 149Nm@4500rpm torque.
Warranty
Hyundai Venue has a warranty of 3 Years/Unlimited Kms and Ford EcoSport has 3 Years Warranty.
Body
Venue has 5 doors and 5 seats. It is an SUV with 350 Litres boot space, 45 Litres fuel tank capacity and a ground clearance of 200 mm. It is 1770 mm wide, 1590 mm high and 3995 mm long. It has 1168 Kg kerb weight and 2500 mm wheel base. Alternativelly, EcoSport is an SUV with 5 doors and 5 seats, 52 Litres fuel tank capacity, 352 Litres boot space, 200 mm ground clearance. It has 1647 mm (without rails) height, 3988 mm length, 1765 (w/o mirrors) mm width, and 1188 Kgkerb weight .
Transmission
Hyundai Venue comes with FWD (Front Wheel Drive) and 5 Speed Manual transmission. And EcoSport comes with FWD (Front Wheel Drive) and 5 Speed Manual transmission.
Brakes, Suspensions and Tyres
Venue has Ventilated Disc brakes, Mc Pherson Strut With Coil Spring Rear suspension with Coupled Torsion Beam Axle with coil spring suspension and Drum brakes in rear wheels. It has a 195/65 R15 front tyre size. Contrastingly, Ford EcoSport has Independent Mc Pherson suspension and Ventilated Disc brakes in 195/65 R15 sized front wheels. It has Drum brakes in rear wheels.
As we seen in the clear cut about the 2 different cars hyundai and ford ecosport,
Among both of them i would like to suggest HYNDAI is the best for the Mr. D.S. Pughazhyendhii family

CONCLUSION
from the above 4 cars i'm suggesting a tata nexon car for high on safety and an aggressive look.