Benchmarking
Benchmarking
Objectives:
1. Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
2. Prepare a report explaining what is Bench-Marking
3. Compare at least 4 vehicles.
4. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.
BENCHMARK :
WHAT IS BENCHMARKING?
Benchmarking in the automobile industry involves a structured comparison between similar products, services or processes on some dimensions of performance.
For example:
It can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.
It is particularly useful when comparing not only performance but also practice - in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation on studying how the 'best' achieve their performance can provide powerful clues for changing the way processes operate.
Process benchmarking of this kind can operate at several levels:
- Between similar processes in the same factory service branch
- Between different factories or service branches
- Between different competing organizations
- Between different sectors using the same process
Benchmarking is a process of measuring the performance of a company products, services,or processes aganist those of another business considered to be the best in theindustry, " best in class". The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.
That might mean tweaking a product's features to more closely match a compatitor's offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.
There are two basic kind of improvement opportunities, thats are
- Continuous improvement
- Dramatic improvement
Continuous improvement
Continuous improvement is incremental, involving only small adjustment to reap sizable advances.
Dramatic improvement
Dramatic improvement can only come about through re-engineering the whole internal work processes.
SOLUTION:
The below listed cars are 5 seaters'
- Hyundai venue 8 lakh
- Toyota Urban crusier 9.03 lakh
- Mahindra SUV 300 8.41 lakh
- Ford ECO sport 8.91 lakh
Hyundai venue
Engine type = 1.2 Kappa
Displacement = 1197 cc
Mileage = 17.52 kmpl
Transmission type = Manual
Max power = 82 bhp @ 6000 rpm
Max Torque = 113.8 Nm @ 4000 rpm
Emission Standard = BS 6
Fuel = Petrol and Diesel
Tank capacity = 45 Litters
Toyota Urban crusier:
Engine type = K15B
Displacement = 1462 cc
Mileage = 17.3 Kmpl
Transmission type = Manual
Max poewr = 103 bhp @ 6000 rpm
Max Torque = 138 Nm @ 4400 rpm
Emission Standard = BS 6
Fuel = Petrol
Tank capacity = 48 litters
Mahindra SUV 300
Engine type = 1.2 Turbo petrol
Displacement = 1197 cc
Mileage = 17 Kmpl
Transmission type = Manual
Max poewr = 110 bhp @ 5000 rpm
Max Torque = 200 Nm @ 2000 rpm
Emission Standard = BS 6
Fuel = Petrol and Diesel
Tank capacity = 42 Litters
Ford ECO sport:
Engine type = 1.5L Ti-VCT (petrol)
Displacement = 1498 cc
Mileage = 24 Kmpl
Transmission type = Manual
Max poewr = 121 bhp @ 6500 rpm
Max Torque = 149 Nm @ 4500 rpm
Emission Standard = BS 6
uel = Petrol and Diesel
Tank capacity = 52 Litters
conclusion:
From comparing above all cars we need to suggest the best cars for Mr. D.S. Pughazhyendhii with options so that he will buy a good car for his family.
I recommend ford eco sport, because of better millege of this segment. Ford eco sport is good build quality and design. This car is better riding in the city driving.