Benchmarking

Objective:

Suggest a single big car as per requirement and benchmarking.

BENCHMARKING:

In Automobile industry Benchmarking is defined as a structured comparison between similar products, services or processes on some dimensions of the performance.

It can be used to compare availability and delivery of features in the product and also provides on the basis of customer tests and reviews.

These look at products and services and provides recommendations based on which is best among all and also provides ranking based on all parameters among competitors.

Benchmarking is useful not only comparing on performances but also its practices. Means what the other organizations do to enable the performances to be delivered.

This is the powerful tool in the process innovation o studying how the BEST achieve their performances can provides powerful clues for changing the way process operate.

Process of Benchmarking of this kind can operate at several levels:

1. Between similar processes in the same factory or service branch.
2. Between different factories or service branches
3. Between different competing organizations
4. Between different sectors using the same process

There are two types of automobile benchmarking in predesign and development of car

1. Benchmarking I
2. Benchmarking II

• Benchmarking I:

Benchmarking-I is the product level benchmarking in which we study what type of features will be available in our car, in its parent car and in our competitor car.

In this process if I want develop new product at that time I will check what type’s similar products are available in market and what features are they providing, also what I can give to market to sell more product of my company.

• Benchmarking II:

Benchmarking-II is the part level benchmarking in which we do analysis of material, thickness, number of parts and total weight.

In this many engineers are provided with different part level study like tailgate, roof, side doors and hood, etc.

e.g. if engineer is provided with Roof study then I have define what type of roof my car will have , also I have to study what type of roof my parent car and also what type of roof is provided in my competitors cars.

Task:

Benchmark with present available cars in the market for the following case. Mr.D.S.Pughazhyendhil is a married man who lives in Bangalore which is a highly crowded city. His family comprises of 5 members including his wife , 5 year boy , father and his mother . He once in a month visits his native place Madurai which is almost 500 kms away from Bangalore. Also he will be using his car to commute to his office. His budget falls between 8 lakh to 10 lakh on road. Please suggest him with options so that he will buy a good car for his family. NOTE: PUGHAZHYENDHII is fond of BIG CARS Ⓒ 19

Answer:

Suitable Cars for Comparison as per available Price range, 5 seater, and Big car.

1. Hyundai Venue E 1.2 Petrol, Price: 926,000/- On Road Banglore
2. Kia Sonet HTE 1.2 Petrol, Price: 930,000/- On Road Banglore
3. Tata Nexon XE 1.2 Petrol, Price: 940,000/- On Road Banglore
4. Tata Punch Accomplished AMT, Price: 996,000/- On Road Price

• Hyundai Venue:

Engine: 1197cc, 4 Cylinders Inline

Fuel Type: Petrol

Max Power: 82 bhp@6000rpm

Max Torque: 114Nm@4000rpm

Mileage: 17.5km/litre

Transmission: Manual

Boot space: 350 Litre

NCAP Rating: 4 star

Airbags: 2 Airbag (Driver & Front Passenger)

Manufactures Warranty: 3 Years Unlimited kilometres

Good Things:

Interior quality segment standout quality, good finish, sorted ergonomics

New Venue feels more modern due to revised features and trim

Could be better:

Petrol variant costlier as they upgraded to BS6 Phase2

Cramped rear seat does not feel airy for three occupants

Bounces at a speed

OVERALL RATING: 4.4 / 5

• Kia Sonet:

Engine: 1197cc, 4 Cylinders Inline

Fuel Type: Petrol

Max Power: 82 bhp@6000rpm

Max Torque: 115Nm@4200rpm

Mileage: 18.4km/litre

Transmission: Manual

Boot space: 392 Litre

NCAP Rating: 3 star

Airbags: 4 Airbag (Driver & Front Passenger, Driver Side, Front Passenger Side)

Manufactures Warranty: 3 Years Unlimited kilometres

Good Things:

Flamboyant styling Great Concentration of modern looks with rugged stance

Refined Motors, Smooth Performance, Easy to drive compact size steering

Good Quality and finish are par the segment expectations, Good Boot Space

Could be better:

Never feels settled, bounces at high speed under full load

Rear seat space is less for anything more than 2 adults.

Rear visibility is hampered by the chunky-C pillars and compact rear windscreen.

OVERALL RATING: 4.0 / 5

• TATA NEXON:

Engine: 1199cc, 3 Cylinders Inline

Fuel Type: Petrol

Max Power: 118 bhp@5500rpm

Max Torque: 170Nm@4200rpm

Mileage: 17.5km/litre

Transmission: Manual

Boot space: 350 Litre

NCAP Rating: 5 Star (Global NCAP)

Airbags: 2 Airbag (Driver & Front Passenger)

Manufactures Warranty: 2 Years 75,000 kilometres

Good Things:

Exciting and impactful design, proper SUV stance,

Powertrain offers a satisfying mid/top end grunt for most situations

Spacious cabin despite the compact footprint

Nice tuned suspension offers damping at most speeds.

Could be better:

Interior quality finish is scratchy plastics, rough edges, panel gaps

Infotainment screen slow responses.

OVERALL RATING: 4.5 / 5

TATA PUNCH:

Engine: 1199cc, 3 Cylinders Inline

Fuel Type: Petrol

Max Power: 84 bhp@6000rpm

Max Torque: 113Nm@3300rpm

Mileage: 18.8km/litre

Transmission: AMT

Boot space: 366 Litre

NCAP Rating: 5 Star (Global NCAP)

Airbags: 2 Airbag (Driver & Front Passenger)

Manufactures Warranty: 2Years 75,000 kilometres

Good Things:

Reasonably proportionate rugged stance

Spacious cabin, upright pillars, airy interiors

Good ride quality gives riding in much bigger car

Good rear seat comfort- good leg/headroom, well contoured seat

Value for money compact car.

Could be better:

Weak bottom end performances is undesirable in city car

Rear shoulder room is less, uncomfortable to 3 persons.

Steering not progressive, lack of response.

OVERALL RATING: 4.5 / 5

Conclusion:

Tata Nexon has 5 star Global NCAP Rating and also rear sitting space is more than Tata Punch.

Maximum power and maximum torque are also good as compared to other 3 cars.

This car will best option to Mr D.S. Pughazhyendhil.

I will suggest Tata Nexon to Mr.D.S.Pughazhyendhil