Benchmarking

BENCHMARKING

Benchmarking is the process of comparison of similar products on some dimensions of performance. For an Automotive sector it has Benchmarking 1 and Benchmarking 2 in product design and development.

* Benchmarking 1 - To analyse the product/features by compare with competetior and study the Market.

* Benchmarking 2 - To analyse an individual part in the product. For example - Material, Metal Thickenss, Number of parts and Total Weight.

CASE

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Pughazhyendhii is fond of big cars.

REPORT

The above case of Mr. Pughazhyendhii leads to following filters. They are

• The number of passenger is five including a child and hence the vehicle should be a five seater vehicle with proper space.
• He uses his car for Daily office and a monthly trip to his native .This would give approximately 2500km/month and 30000km/year.
• The budget is from 8-10 Lakhs and he is also fond of big cars.
• Based on these above factors, I would recommend compact sedan type car.
• By considering the long distance travel, Everyone recommend the diesel variant. But in this scenario we cant go for diesel due to budget, So
• In a crowded city like Bengaluru Automatic Gear transmission would be best suited but due to budget constraints and fuel efficiency Manual Transmission is preferred

Based on these requirements a detailed benchmarking is done to compare the specifications, advantages and other considerable parameters

Brand Name	Maruti Suzuki Dzire	Honda Amaze	Hyundai Aura	TATA Tigor
Version	VXI-AGS	SMT 1.2 Petrol	SX 1.2	XMA
Fuel Type	Petrol	Petrol	Petrol	Petrol
Engine Capacity	1197cc	1199cc	1197cc	1199cc
Maximum Torque	113 Nm @ 4400rpm	110 Nm @4800rpm	114 Nm @ 4000 rpm	113 Nm @ 3300 rpm
Maximum Power	89 bhp @ 6000 rpm	89 bhp @ 6000 rpm	82 bhp @ 6000 rpm	84 bhp @ 6000 rpm
No. of cylinders	4	4	4	4
Gearbox Type	Automatic	Manual	Manual	Automatic
Drive layout	Front Wheel Drive	Front Wheel Drive	Front Wheel Drive	Front Wheel Drive
Brakes	Front - Disc Rear - Drum	Front - Disc Rear - Drum	Front - Disc Rear - Drum	Front - Disc Rear - Drum
Suspension	Front Mac Pherson Strut Rear Torsion Beam	Front Mac Pherson Strut, Coil Spring Rear Torsion Beam, Coil Spring	Front McPherson Strut Rear Coupled Torsion Beam Axle	Front Independent , Lower wishbone , McPherson ( dual path ) strut type Rear Rear Twist beam with coil spring mounted on hydraulic shock absorbers.
Boot space	378 L	420 L	402 L	419 L
Wheel Base	2450mm	2470mm	2450mm	2450mm
Fuel Tank capacity	37 L	35 L	37 L	35 L
Mileage	24.1kmpl	18.6kmpl	21kmpl	19.2kmpl
Airbags	2	2	4	2
Price (On Road - Banglore)	9.54Lakhs	9.21Lakhs	9.55Lakhs	8.81Lakhs

COMPARISION

• From the above table we understand the specification for each vehicle. More specification for these four vehicles to be same, only small difference between them.
• I would prefer the automatic transmission because city traffic is more in banglore. so manual transmission of 2 cars (Amaze and Aura) to be eliminated.
• Mileage is very important for vehicles because fuel price is increasing day by day. when compare both Dzire and Tigor vehicle, I would prefer Dzire for mileage.
• TATA Tigor is prefered for its price and boot space only. Even suspension system for Dzire is low cost, light weight and user friendly. In Tigor Suspension system is more complex, high weight and also high maintenance.

EXTERIOR

INTERIOR

SAFETY

• Suzuki HEARTECT platform.
• Electronic stability program with Hill-hold.
• Dual Air bags.
• Anti-lock braking system.

CONCLUSION

Thus a detailed benchmarking is done and car is proposed based on the reports for this case.