Benchmarking
Q)
1. Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
2. Prepare a report explaining what is Bench-Marking
3. Compare at least 4 vehicles.
4. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.
______________________________________________________
BENCHMARKING
Benchmarking is defined as the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations. Benchmarking provides necessary insights to help you understand how your organization compares with similar organizations, even if they are in a different business or have a different group of customers.
Benchmarking has been classified into two distinct categories: technical and competitive.
TECHNICAL BENCHMARKING
Technical benchmarking is performed by design staff to determine the capabilities of products or services, especially in comparison to the products or services of leading competitors. For example, on a scale of one to four, four being best, how do designers rank the properties of your organization’s products or services? If you cannot obtain hard data, the design efforts may be insufficient, and products or services may be inadequate to be competitive.
COMPETITIVE BENCHMARKING
Competitive benchmarking compares how well (or poorly) an organization is doing with respect to the leading competition, especially with respect to critically important attributes, functions, or values associated with the organization’s products or services. For example, on a scale of one to four, four being best, how do customers rank your organization’s products or services compared to those of the leading competition? If you cannot obtain hard data, marketing efforts may be misdirected and design efforts misguided.
Plan
Collect
Analyse
Adapt
___________________________________________
As per the question above asked
"
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars "
So Now we would see 4 differnet cars as per the market and the requirements
Maruti Suzuki Ertiga
Price:- 10.2 lakhs
Engine :- 1462 CC
Fuel capacity:- 45 Lts
Mileage :- 21Kmpl
Verdict:- The car is big in size and has good fuel economy and also the tank capacity is good enough for long rides and it is 7 seater good enough for 5 people and use the remaining space for boot and has full in and out features as per the Pughazhyendhii’s interest. As this the only big car right now in current market with the given price segment which is 10 lakhs and this is 20000 more but I completely meet the requirements and benefits more too .
Tata Nexon
Price:- 9.2 lakhs
Engine :- 1200 CC
Fuel capacity:- 44 Lts
Mileage :- 21Kmpl
Verdict:- This car is good enough for comfort seating for 5 seater and I has good mileage and great boot space of 350 Lts for storage and it sis 5 star rate by NCAP which is considered as the safe car and it the car ask per requirement.
Mahindra KUV 100 NXT
Price:- 9 lakh
Engine :- 1199 CC
Fuel capacity:- 35 Lts
Mileage :- 18.15
Verdict:- this car is has best infotainment in this price segment as the Pughazhyendhii’s interest in long rides is benefitted more as it has 7.1 touch screen panel and it is good enough to enjoy the ride and helps to travel longer rides.
Toyota Glanza
Price:- 8.4 lakhs
Engine :- 1199 CC
Fuel capacity:- 37 Lts
Mileage :- 22.3 Kmpl
Verdict:- At the given price segment this is the cheapest car to buy for a 5 seater and has pretty good features comparatively with others.
Conclusive Report :-
Upon reviewing all the car we see that Tata Nexon is best suitable for Pughazhyendhii family as it has greate mileage large enough space for 5 people big boot space for storage and good pick up by engine in this price segment and the servicing of this car is very possible as TATA has many chains of it. Though ertiga close and few places better than Nexon but making a note of the price range and also they require only 5 seater and ertiga loses large area of Boot by giving seats which is not required and also Pughazhyendhii is interested in BiG cars so Nexon is also a Big car with inclusive of big boot space as like ertiga which lags boot space and Nexon come less in price filling the requirements and the safest car out of all.
Images showing the plus signs of Nexon
