Benchmarking

QUESTION:

1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii  is fond of big cars

2. Prepare a report explaining what is Bench-Marking
3. Compare at least 4 vehicles.
4. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.

BENCHMARKING

What is Benchmarking?

Benchmarking in simple words is comparison of products, services or processes and setting goals to achieve in our product. 

Why it is used?

Benchmarking is used to improve for product’s performance in the market and so it gains more customers and make more sales.

How benchmarking is done?

Benchmarking is done by studying and comparing the competitor's product, service or process 

(mostly superior) and implementing changes in our new product.

When benchmarking is made?

It is made from initial stages of Predesign and development stage of Product development. Benchmarking - 1 is a overview of products, their prices, their specification. But Benchmarking - 2 is a detailed comparison of part to part design, weight, material used and so on.

Outcomes of Benchmarking

• It results in delivering high competitive product to the customer
• It will be reflected in higher sales and higher revenue to the company
• It makes the engineers more updated to recent developments and challenges

CAR SUGGESTION

Inputs:

• Pughazhyendhii lives in a crowded city (Banglore)
• Family members - 5
• Budget 8-10 Lakh
• Uses to go to office and monthly once to madurai
• Likes big car

I take the below mentioned cars for comparison

1. TATA Nexon XMA
2. Hyundau Aura SX
3. KIA sonet HTK
4. Ford Ecosport Trend

I have curated the features and specification as needed to a common customer with basic idea of car. So highlighting the 

Price - Because Indian market looks the budget first.

Fuel Type - Because petrol and diesel costs are different.

Capacity -  as they are 5 in the family

Transmission - Because he lives in crowded city so manual gear or automatic gear will be a consideration.

Safety - He is a responsible family man so considering safety is must.

Conclusion : 

I suggest to Buy TATA Nexon XMA. Reasons are as follows.

• TATA the most trusted brand of india.
• It comes under his budget.
• It comes with Automatic Gear. so it is well suitable for crowded city like bengaluru
• This comes with 5 star rating
• Mileage is 19kmpl so will be good when he travels to madurai