Benchmarking
- Benchmark with the present available cars in the market for the following case
- Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family
- Pughazhyendhii is fond of big cars.
-As Mr. D.S. Pughazhyendhii is fond of big cars and also his family comprises of 5 members the category of SUV and compact SUV are the cars to look out for. He also drives long every month to his home town and daily drive in crowded place, mileage is also the thing to look out for.
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.
The suggested options under his budget are given below from which he can choose one.
link:benchmarking ppt
Conclusion: As, no car is perfect and every car has its pros and cons. I will recommend KIA SONET for Mr.Pughazhyendhii which can match his requirements. As, kia sonet has good mileage and adequete saftey features for safe drive.