Benchmarking

As this case study for Benchmarking -1 compares Cars In the Market and suggests the best car suitable for a situation stated as –

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500 km away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Benchmarking

Benchmarking can be defined as the comparison of a similar industry-leading organisations/company’s product, services and processes between own organization irrespective of the type of business and different groups of customers, finding gaps and setting goals for improvement.

Types of benchmarking

Benchmarking has many points to compare and tools and different insights. In the transportation industry following benchmarking used

• Internal benchmarking
• Competitor benchmarking
• Industry benchmarking

-internal benchmarking - is used to compare and improve to proven practices in own company standards. Shared the department to department.

-Competitor benchmarking - used to compare industry-leading companies and adopt new methodologies to coverup gaps to achieve leading targets

-industry benchmarking - compares the latest features given same segment vehicles.

Looking forward to this statement to recommend the car best suitable for him. As we are engineers by profession as well as looking for the best car in the segment as customers our point of view will be more profound from basic parts to advanced technology. Comparing the best cars in the market of different companies. The Source of data is websites which help to categorise and compare their specification from the customer's point of view and compare every aspect that a buyer looks into as well as we will look into the cars brochure from the company websites to view their special features.

Points with an approach for such a case are as follows

1. Customer need And Usage Analysis
2. Evaluation of customer need and future scope of vehicle use
3. The Latest launched cars are available to be delivered at location
4. Filter the available cars on such sites to narrow down the best fit for the end users
5. Compare features and value for money cars
6. Compare after-sales services offered by manufacturing company
7. Select and sort from the end user's point of view
8. Categorising and rating selected cars

1. Customer need And Usage Analysis

• Location - Bangalore
• Seating Capacity:- 5 Seats
• Running Every Month:-500kms +1000 Kms ( Daily Commute ) Total 1500 Kms
• Use: Daily + Once A Month Long Drive ( Native Place / Home Town )
• Operation Location:- Metro City / Urban Area
• Budget: 8 to 10 Lakhs.

1. 2.Evaluation of customer need

Point 1- Based On Customer usage the petrol Vehicle Will be Good

Justification - Petrol Vehicle comes with a lower initial cost. Comparative To diesel Vehicle The Initial cost of petrol vehicles is less than a diesel vehicles. petrol fuel is spark ignition ( SI ) engines and diesel engines are compression ignition ( CI ) engines. Primary diesel vehicles operate under high pressure so engine parts has higher wear and tear.

Point 2- The maintenance Cost Of a petrol vehicle is low compared to a diesel vehicle as the upfront cost of maintenance will be low

Justification - diesel engines operate on a high compression rate with higher wear and tear, and also have to change vehicle components after a specific time frame / KM. considering spare parts price will increase with time.

Point 3- Buying Cost Of a petrol Car is low

Justification- Petrol Cars Have Higher Running Costs But Considering the Budget Range Of the Buyer it Will be easier to choose a petrol vehicle overcoming the benefits of the diesel vehicle.

Point 4- Re-sell value of the vehicle is good

Justification- Petrol vehicles have good resell value than diesel as people looking for value for money vehicles, low maintenance, running km of vehicle, and maintenance cost.

Why Not Diesel Vehicles?

As diesel vehicles have good mileage, running cost, Low Fuel Price In India and , good efficiency over petrol engines. Diesel Engines Provides More efficiency than petrol engines. Diesel engine-powered vehicles are preferred for higher driving ranges Above 3000 km per month. From a pollution point of view, diesel engines have a higher pollution rate than petrol engines which government allied agencies suggest using petrol cars in the city, also Banglore is a highly crowded area and has more traffic issues to overcome pollution regulations diesel vehicles might be ban in the upcoming year by ruling government so to avoid future rules and regulation of using vehicles the petrol vehicle might be a good solution to buy as petrol vehicle has low pollutant rate. As petrol cars have a long life than diesel vehicles.

1. The Latest launched cars are available to be delivered at location.

Cars Model	PRICE IN BANGALORE *
Renault triber	5.92 -8.51
Renault kiger	5.99-10.62
maruti brezza	7.99 - 13.96
Tata nexon	7.70 -14.18
Tata Punch	6.00 - 9.54
mahindra bolero	9.53 -10.48
Tata Tiago	5.45 -7.90
Maruti Baleno	6.49 - 9.71
Maruti Ertiga	8.35 - 12.79
Honda City 4th gen	9.50 - 10.00

*Prices are in lakhs rupees

1. Filter the available cars on such sites to narrow down the best fit for the end users

All the above recent vehicles launched have min 5 seaters And Suv / Compact SUVs except the Mahindra bolero is 7 seater And MUV ( Multi Utility Vehicle ). So excluding mahindra bolero.

Honda city is above 10 lakhs on road price so excluding honda city 4th gen.

Now we have 8 cars remaining

As per customer review on carwale website

Renault triber has less rating of 4.0/5 so excluding Renault triber

Apart From the above Observation, I Have Short Listed 4 Cars Which Will be Suited For Pughazhyendhii. He is Fond of big cars But overall consideration of the current situation of Pughazhyendhii should Approach for SUV / COMPACT SUV.

From My Point Of View as a customer and Engineer Point of view, I have shortlisted the following cars and point of consideration of condition.

1- Renault Triber

2- TATA Tiago

3- Maruti Baleno

4- TATA NEXON

Comparison Of Cars From Other Manufacturers Of Cars

1- Renault Triber

KEY SPECIFICATION

Price -7.17 Lakh Onwards

Fuel Type - Petrol

Transmission - Manual / Automatic

Engine - 1L ( 999 CC )

Mileage - 18 to 19 Kmpl

Seating Capacity - 7 seater

Boot Space - 84 Liters (7 Seater ) & 625 Liters ( 5Seater )

Safety Rating - 4 Star ( GLOBAL NCAP )

2- TATA Tiago

KEY SPECIFICATION

Price - 6.63 Lakh Onwards

Fuel Type - Petrol & CNG

Transmission - Manual / Automatic

Engine - 1.2 L ( 1199 CC )

Mileage - 20 to 26 Kmpl

Seating Capacity - 5 seater

Boot Space - 240 Liters

Safety Rating - 4 Star ( GLOBAL NCAP )

3- Maruti Baleno

KEY SPECIFICATION

Price - 7.83 Lakh Onwards

Fuel Type - Petrol & CNG

Transmission - Manual / Automatic

Engine - 1.2 L ( 1197 CC )

Mileage - 22 to 30 Kmpl

Seating Capacity - 5 Seater

Boot Space - 318 Liters ( PETROL ) & Zero ( CNG )

Safety Rating - NOT AVAILABLE

4- TATA NEXON

KEY SPECIFICATION

Price - 9.28 Lakh Onwards

Fuel Type - Petrol & Diesel

Transmission - Manual / Automatic

Engine - Petrol 1.2 L ( 1199 CC ) AND Diesel 1.5 L ( 1497 CC )

Mileage - 16.3 to 22 Kmpl

Seating Capacity - 5 Seater

Boot Space - 350 Liters

Safety Rating - 5 STAR ( GLOBAL NCAP )

So far Considering safety for the family and the safety of the driver, I will suggest TATA NEXON Petrol Variant, Manual / Automatic ( AMT ) Depending on Driving Skill.

WHY TATA NEXON?

1. Launch Period

TATA NEXON Was Launched in 2017. Since its launch, TATA Nexon Has Improved In the Last 5 Years. Since Tata Nexon has 5 Years Of Customer Review there will be no Issues After Sales Service From Company and Car technician is Also Known Very Well About General Problems that Occured During Cars life.

1. Safety Rating

TATA Nexon Secured 5 STAR GLOBAL NCAP Rating In Safety Testing.

1. Availability Of Transmission

TATA Nexon has Manual And Automatic Power Transmission options.

1. Engine Capacity

Petrol:- 1.2 L ( 1199 CC ) Turbocharged Revotron Engine

Diesel:- 1.5 L ( 1497 CC ) Turbocharged Revotorq Engine

1. Mileage

TATA Nexon Has 17-19 kmpl In City Range And 20-22 kmpl on Highway

With 44 Liters Of Fuel Capacity Car Offers 748 KM To 968 KM Range ( Depend On Driving Condition )

1. Fuel Type

The Petrol Variant Of TATA NEXON is good as it is a 1.2 L ( 1199 CC ) Turbocharged Revotron Engine

1. Power Transmission type

If Pughazhyendhii is a skilled Driver I suggest Manual else Automatic (AMT )

Pros of Manual Transmission

• Low cost and maintenance
• Ease of driving
• Good mileage
• Good control on the car at climb And descend

Cons of Manual Transmission

• stress full at high traffic

pros of Automatic ( AMT ) Transmission

• No Repetitive changing of gears in Traffic
• A lot easier to drive to a new driver
• Smooth driving

Cons of Automatic ( AMT ) Transmission

• Comparative high-cost and maintenance
• Lower mileage and Range
• lower control on the car at climb And descend
• Complicated transmission

1. Service And Parts Of Vehicle

TATA Company Provides open Market sales Of their Genuine Parts to Other Small Garages And Private Service Centers so If Cutomers Choose not to Company Authorised Service Center Their will Be No Issue to Repair / Maintenance Service Anywhere in India.

Some special features of TATA NEXON

1. 17.78 cm Floating Infotainment display system with Touchscreen.
2. Control Panel On Steering Wheel

3. Ventilated Seat

4. Rear seat Ac vent System
5. Air purifier with Air Quality Index

4. Electric Sunroof
5. Electronic stability Program

8. Electronic Traction System

9. Hydraulic brake Assist
10. Roll Over Mitigation
11. 6 Speed Hyperdrive , self-shift gear
12. Multi-drive mode ( ECO / CITY / SPORT )

13. Safety Standards
14. Rain Sensing Wiper
15. Tyre Pressure Monitor On Dashboard
16. Auto Dimming IRVM
17. Wireless Charging Of Mobile

Technical Specification Of TATA Nexon

Conclusion :

As per the above research With Personal Opinion, i Suggest To Buy TATA NEXON Petrol Variant With Manual Power Transmission. Also, Manual Transmission has a self-shift gear as per the driving mode selection. TATA NEXON Offers 3-Driving Mode ECO / CITY / SPORTS, These modes will help to Maintain and adjust driving as per traffic conditions. As there is a point to consider 500 KM driving to a native place in a month this car offers good mileage with a wide range of 768 to 948 Km with full Tank fuel so no worries about Re-Fueling every week.

TATA NEXON Offers 5 Star rating on Global NCAP Known for the GLOBAL NEW CAR ASSESSMENT PROGRAM which Empowers Consumers to Buy Safer Cars in Developing Markets. Global NCAP Aims to deliver safer cars to consumers with zero foundation of the UK- Registered Charity Program.

Buy Safe Car and keep safe yourself and your family.

Ref.

https://www.carwale.com

Car Model Broucher