Benchmarking
REPORT ON BENCHMARKING
AUTOMOTIVE BENCHMARKING
Benchmarking is a process of evaluating a product against a standard. It can also be defined as a process of comparison of similar products with respect to a standard performance. Automotive benchmarking is a process of comparison of similar vehicles based on the selection factor and finding the best suitable vehicle according to our requirements.
WHY BENCHMARKING IS IMPORTANT
Automotive Benchmarking helps us in upgrading our vehicle according to the industry standards and it also provide us a good knowledge about our competitors. Benchmarking is needed because of the following factors:
- To stay in business – The process helps an organization to enhance their product by comparing with the competitor’s products.
- To delight our customer – The process always helps in providing the best product in the market as a result the customer experience is also enhanced.
- To become a world leader – A useful upgrade in our product always helps us in building a great organization. The benchmarking process helps us in continuous upgradation of our products according to the industry standards and customer requirements.
CASE STUDY
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500 kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
REPORT
According to the above case of Mr. D.S. Pughazhyendhii, we can draw the following conclusions:
- The number of commuters is five including his wife, his five-year-old child, his father, and his mother.
- He will use his vehicle for daily office commute and once in a month a trip to his native place Madurai. As a result, a total estimate of more than 2500 KM/month and 20,000 KM/year would be the vehicle usage.
- The budget is between 8-10 lakhs, and he is fond of big cars.
- He is living in Bangalore which is a highly crowded city so an Automatic Gear Transmission vehicle would be great choice but due to budget constraints and fuel efficiency a Manual Transmission vehicle will be preferred.
- Considering the long run of the vehicle the most preferrable option would be a Diesel variant which will help in saving the fuel as well as other maintenance cost and the Diesel variant will provide a better mileage which is an important factor to our customers.
- So, after considering all the factors the suggestion would be a choice of an SUV Vehicle
Comparison Parameters of the Cars Models
PERFORMANCE
- Mahindra XUV300 and Brezza are the Top-class runners but TATA Nexon provides much better performance both on city traffic and as well as highway with multi driving modes.
- Nexon has Linear Power Delivery system with better Engine performance this is the only thing is falling behind in Mahindra XUV.
- The Reported ARAI Mileage shows Sonet and Nexon are far better than the Mahindra xuv 300 and Maruti Suzuki brfezza they fall behind because of their power to weight ratio.
Tata Nexon
INTERIOR
- The TATA Nexon is the best among the group due its spacious Cabin and Interior with more Leg room for the rear passengers and suits best just like the family of Mr. D.S. Pughazhyendhii have so the driving experience is the best with enough seating space for the fifth passenger.
- The Glove Box and Rear HVAC Vent are the standout features of TATA NEXON and has improved sunroof and Instrument Panel Clusters with added utility holders along the side doors.
- Nexon's Infotainment touch screen has sub-par performance compared to its competitor.
- Mahindra XUV has a better Plastic Interior trim quality and Nexon is not superior compared to other models
- The Blue link connectivity App with smartphone from Kia Sonet gives additional scoring for Sonet among others.
Interiors of Tata Nexon
Maruti Suzuki has also done a tremendous work in their interiors which give a very classy look and provide a premium experience to its user
Interiors of Maruti Suzuki Brezza
Mahindra XUV has some shiny and classy interiors which is really liked by many of the users hence it is providing a premium experience to its user
Interiors of Mahindra XUV 300
Kia has also done well with its interiors which provide a good numbers of features as well and it also provide a good blend of all the useful technologies.
Interiors of Kia Sonet
EXTERIOR
- TATA Nexon is a truly a standout in this category and offers the maximum boot space of 350 litres falling just behind of Kia Sonet but Nexon provide way better ground clearance of 209mm which will be well suited for the Indian Roads much than any other vehicle in this segment.
- The Facelift, Headlight and Tail-light are stylish in NEXON and gives a land rover discovery like front with beefy and bulky front end.
- The Lagged-out ABC Pillars of TATA NEXON offers better head room among the other models.
SAFETY AND COMFORT
Almost all the models have same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhii for his frequent long drive.
Apart from that Automatic Rain Sensing Wipers, Tyre pressure monitoring system are available in TATA NEXON 1.5XM within the price range.
TATA Nexon is the first Indian Model to receive 5star NCAP Rating for its safety and crash test. Mahindra XUV also has a 5-star rating.
Crash Test Result of Tata Nexon
The Result are good after conducting the crash test. It has received 5-star ratings than its other competitors in this segment.
The Tata Nexon had performed well in the Global NCAP Crash Test. The Nexon has received 16.06 points out of 17, giving it five stars in adult occupants' safety.
Analysis by Global NCAP Crash Test
Crash Test Result of Maruti Suzuki Brezza
Crash Test Result of Mahindra XUV 300
Crash Test Result of Kia Sonet
VERDICT
Based on the case of Mr. D.S. Pughazhyendhii the Tata Nexon 1.5 XM is better model suited after analyzing the benchmarking report done above. It offers much better stability in performance and will provide enough sitting space to his family compared to other vehicles. The Tata Nexon also falls under the budget of 10 lakhs on road price of 9.75 lakhs in Bangalore with top specification model. Kia Sonet also provides better features but lags Nexon on the Rear Passenger comfort along with Mahindra XUV 300 and Brezza.
CONCLUSION
The decision for Mr. D.S. Pughazhyendhii case has been done after performing a detailed analysis of all the best suited vehicles according to the Automotive benchmarking process.
We have seen that how the Automotive benchmarking process has helped us in finding out the best suited vehicle for our customer and in a similar way we can utilize this continuous process to always enhance our products in order to serve better to our clients
References
The Comparison for Mr. D.S. Pughazhyendhii case has been done after performing a detailed analysis of benchmarking with the help of all the available sources from the internet. Thanks to all the source of information.