Benchmarking

1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

##ANSWER::

Benchmarking

Benchmarking is the continuous process of measuring one’s own product, services and activities against the best level of performance. These best levels of performance may be found either inside one’s own organisation or in other competing organisations or in organisations having similar processes.

TYPES OF BENCHMARKING:

1. Product Benchmarking (Reverse Engineering):Product-oriented reverse engineering is a time-honored technique. Every company buys a competitor's product and dismantles it to see how the features, performance, and other aspects compare to its own. This could be a good place to start if you want to get better.
2. Competitive Benchmarking: Benchmarking in companies has gone beyond product-orientated comparisons in order to incorporate process comparisons with competitors. Process studies of this sort can encompass marketing, finance, human resources, research and development, etc.
3. Process Benchmarking: This is the activity of comparing discrete efficiency and functionality in good analogue business processes versus organisations.
4. Internal Benchmarking: It is a process benchmarking application, by evaluating the performance of similar business units or business processes in a company.
5. Strategic Benchmarking: It differs in its breadth from operational benchmarking. It contributes to a vision of changing organisations. It will develop essential skills that contribute to a persistent competitive edge.
6. Global Benchmarking: The Strategic Benchmarking is extended to include global benchmarking partners, for example: Ford Company of the United States has benchmarked its payables with Mazda's in Japan and was surprised by the fact that the entire function was controlled by five people vs five hundred.

ELEMENTS FOR EFFECTIVE BENCHMARKING:

• Overall Impact on Customer Satisfaction.
• The Extent of Contribution to Raising Competitive Standards.
• Opportunity to Create the Learning Organisation.
• Inspirations from Best-in-Class Companies.
• Strengthening Weaker Processes.
• Enhancing Knowledge Pool.
• Bringing in State-of-the-Art Practices.
• Keeping the Organisation Externally Focused.
• Extending Employees’ Creative Contributions.

BENCHMARKING AVAILABLE CARS IN MARKET:

• Always first priority should be given to the SAFETY.
• Price of the Car.
• Fuel Economy.
• Passenger comfort and space availability.
• Features and Aesthetics.

CAR SUGGESTIONS:

1. TATA ALTROZ
2. RENAULT KIGER
3. HONDA AMAZE
4. MARUTI BALENO

COMPARISON::

CONCLUSION

I would suggest Tata Altroz XZ plus( SAFTEY,COUSTOMER REVIEWS,MILAGE,INTERIOR Design,MANUFACTURING WARRENTY) for Mr. D.S. Pughazhyendhii family, Nexon is a excellent offering which is safest car in its segment. It is also value for money product with class leading features.