Benchmarking

Benchmarking is comparison between similiar products and finding the shortcoming in your rivals and using this as a advantage in your product.

Tata enter the in crossover SUV market by 5star Global NCAP rating.

Since Pughazhyendhii budget is between 8-10 Lakh and is also found of big car I would go for 4 car options

1.Maruti Suzuki Ertiga

2.Mahindra XUV-300

3.Tata Nexon

4.Renault Triber

Conclusion- Iwill prefer maruti suzuki ertiga becoz

1. Mileage

2. Seating Capacity-7 seater

3. Price

4. Less Service Cost