Benchmarking

BENCHMARKING

Benchmarking is the process of comparing products under similar category based on different criteria

Analysing different vehicle in similar category helps to decide the premium vehicle under selected criteria

CASE

Mr.D.S Pughazhyendhii is amarried man who lives in bangalore which is a highly crowded city . His family comprisis five members including his wife , five year old boy ,his fathe,mother. he visits his native place Madurai which is 500kms away from Bangalore once in a month .Also he will be using his car to commute to his office .His budget falls between 8 to 10 lakhs on road. Please suggest to him with option so that he will buy a good car for his family. Pughazhyendhii is a fond of big cars.

KEY REQUIREMENTS

• Family of five members including child demands spacious interior with ISOFIX
• Long drive range of about 1000km per month demands better fuel efficiency
• Daily commuting in a crowded city demands smooth driving condition owing to automatic transmission and all other drive assist electronic features
• Budget falls between 8-10lakhs

SUITABLE SEGMENTS OF VEHICLES

• Premium hatchbacks
• Compact SUV

BEST SEGMENT AS PER REQUIREMENT

• Compact SUV segment as the customer is a fond of big cars
• Considering monthly drive of around 3500km petrol variant would be enough
• It ensures hassle free and low cost maintanence
• Automatic variant makes the daily commute in crowded city smooth

SELECTED MODELS

• XUV300
• TATA NEXON
• NISSAN MAGNITE
• RENAULT KIGGER

The detailed report is attached as PDF file